Empowering Market Researchers in Lebanon
In the wake of the devastating Beirut Port explosion on August 4th, 2020, ESOMAR Foundation stepped up to aid Lebanon’s research community by creating the Lebanon Relief Fund. ESOMAR Foundation has collaborated with the University of Georgia and MRII to launch an initiative, aimed at supporting researchers and students in… Read more
Community support to our Turkish and Syrian peers
ESOMAR community will support Syrian and Turkish insights and analytics professionals and their families through ESOMAR Foundation Researchers in Need Programme. A great tragedy occurred in Turkey and Syria on February 6th when a massive earthquake shook the vast southeast region of these two countries, impacting dozens of cities,… Read more
The Digital Youth will not succumb to Military Rule in Myanmar
Just as the fight against Covid Pandemic seemed to be almost over, a political crisis has drawn Myanmar’s economy close to collapse- but there is a capable, smart and ambitious young Generation willing to give everything to save it and they need our support. When people in Myanmar woke up… Read more
Audience research in the time of COVID-19
At BBC Media Action, audiences are the centrepiece of everyday work. This key BBC value is also vital for creating effective communication for development. To understand their audiences and assess the impact, their work begins and ends with research – and this remains true even in a time of crisis.… Read more
The science of imagination: how System 3 offers a new way for NGOs to change minds and raise money
I’d like you to start this article by imagining a different world. Imagine the planet, and the society, you’d like to be living in – is it different to the one we inhabit right now? How does it make you feel to picture that new world? What your mind is… Read more
The science of imagination: 3 steps to follow
In the previous article, I discussed how the imagination of your supporters – also called the “System 3” part of their brain – is the key to changing minds and changing behaviour. If you understand how people perceive the world they live in – which may or may not correspond to… Read more