BRIDGING INTENT-ACTION GAP:HOW BEHAVIORAL ECONOMICS AND CONSUMER JOURNEY MAPPING EXPLAINS DECISION MAKING TO IDENTIFY LEVERS TO IMPEL CONSUMER ACTION
Anurag Vaish • Sema Sgaier• Steve Kretschmer• Ram Prasad • Tim Sweeney • Jeff Mulhausen• Katie PlocheckMaaya Sundaram • Maria Eletskaya
Publication Date: September 2015