Esomar Foundation

Currently, many Not-For-Profits see research only in terms of population-level facts and figures on poverty, sanitation, medicine, education etc. They are mostly unaware of the immense value that great qualitative, ethnographic and new research methodologies can have on improving the effectiveness of their work. Our hope is through the ever-increasing database and promotion of ‘Making a Difference’ case studies, we can encourage usage of more insightful and inventive research and massively increase the overall impact of market research in building a better world.

Our hope for the coming years, is by securing the Foundation’s funding, focussing on helping Not- for-Profits and creating a large ‘community of the research willing’, that together we can build and extend the impact of the Foundation’s tremendous work to date, in building a better world.