The Foundation

ESOMAR Foundation believes that a fair, just and peaceful society is deserved by all and recognizes the immense promise that the research community offers to those striving to achieve these goals on a global level. We bring volunteers and resources together to execute projects and provide financial support to help and support charities and NGO’s to achieve their aims.

Currently, many Not-For-Profits see research only in terms of population-level facts and figures on poverty, sanitation, medicine, education etc. They are mostly unaware of the immense value that great qualitative, ethnographic and new research methodologies can have on improving the effectiveness of their work. Our hope is through the ever-increasing database and promotion of ‘Making a Difference’ case studies, we can encourage usage of more insightful and inventive research and massively increase the overall impact of market research in building a better world.

Our hope for the coming years, is by securing the Foundation’s funding, focussing on helping Not- for-Profits and creating a large ‘community of the research willing’, that together we can build and extend the impact of the Foundation’s tremendous work to date, in building a better world.

ESOMAR Foundation is managed by an experienced Board of directors. The Board of Directors reports to the ESOMAR Council and Supervisory Board. When selecting charities for financial support, the ESOMAR Foundation calls upon independent juries of experts

Research for charities – Making a Difference

Tick all that apply to your organisation

We know the people we’re trying to help very well – we don’t need to research themOur Donors see research as a cost – they don’t want to see us spending money on itWe’re not sure how to go about doing it – we don’t have anyone with experience on the staffIt’s very expensive, not worth it for usWe wouldn’t know what to do with itIt’s just not relevant for usWe’re too small – we don’t need to do researchWe never thought about it

Other (please state)

At ESOMAR Foundation we’re convinced that every not-for-profit organisation can benefit from research, can do their job better by understanding the people they’re trying to help more deeply, and that research really can make a difference for everyone.

To convince you we’d like to invite you to a complimentary session at the ESOMAR Congress in Edinburgh, dedicated to this conviction of ours. You bring your issues, skepticism, doubts and questions, and we’ll show you how research could help you do your work better.

ESOMAR Congress has been leading the way in insights innovation for 7 decades, and this year is no exception. It is the biggest event in the industry; the place where creativity, innovation, and insights collide.

We guarantee that you will come away inspired, and with ideas and even definite plans to use research to help you in your work. And if we can’t find a solution for you, we promise we will eat our not only our hats, but our sporrans and kilts too!

The bookings are limited to 20 places. You can secure your free place immediately by filling in the form below