Kantar TNS on behalf of IMA World Health



The study set out to gain an in-depth understanding of knowledge, beliefs, attitudes and behaviours related to mother and child nutrition in order to identify motivators and deterrents to behaviour. This was to support IMA World Health in effectively implementing, designing and managing a Nephrology Nursing Certification Commission (NNCC) in order to lower the incidence of stunting and change behaviours.


An in-depth approach was taken to decode the understanding surrounding influencers and influences in communities and to effectively guide an integrated communication strategy development. Qualitative methodologies were used to understand the motivations of the core target and stakeholders. In-home interviews, focus group discussions and in-depth interviews with opinion leaders from the community, wider cultural and religious leaders, village heads and local officials and legislators and health workers.


the study highlighted the current lack of understanding and the need for increased awareness and education on the importance of nutritional needs in the first 1000 days of conception. Increasing knowledge and understanding is only the first step, along with the need for lower-cost food in order for families to be able to fill this nutritional boundary. This demonstrated the need for significant investment from government and local NGO\'s. these results led to important advancements made by IMA World Health and the NNCC such as driving awareness through mass media and interpersonal communication training for health workers.


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