PROCONSULTANCE
What
The research\'s main aims was to establish the challenges that young researchers faced on industry performance and challenges that SMEs faced in international business performance. This was achieved by looking at the intricacies of SME businesses, their international market penetration, the relationships between buyers and sellers, and the challenges that SMEs face. The research also examined challenges that young researchers face by establishing the influence of training and technology on their performance.
How
The study used descriptive research, including both qualitative and quantitative methodologies. Qualitative methods, such as focus groups, interviews and questionnaires provided in-depth information, which was then analysed using content analysis. This was achieved with target group 1, the SMEs with established businesses that sell products from Asia and have done so for the last five years. Target group 2 consisted of students whom completed their coursework PhD and Masters in recognised universities and are now out for their own research. This group also took part in a questionnaire which was compared with secondary data from previous students. These results were coded and analysed and presented using graphs, charts and tables, representing the quantitative aspect of the study.
Impact
This study provided important insight into the economic and social aspects of SMEs, enabling them to use the results for innovation, profit-making, business growth and buyer suppler collaboration. For academics, the study improved factors such as the number of students graduating, reducing the fear of research work and improving training tools. NGOs have implemented the findings into improved methods of data collection and research assistance in data management and visualisation.
Learn
Download the research report. Learn more about PROCONSULTANCE. Discover ESOMAR resource library.
Support
ESOMAR Foundation helps charities use research to make more impact. If you\'re a charity who needs research advice, contact us here.