ESOMAR Foundation Webinar: Measuring The Imagination
For our 4th Webinar of 2019 in the series: Advanced Research Techniques, we bring you some really new thinking: using the imagination of your audience to get them to really understand what you want to achieve and be inspired to help you. Leigh Caldwell has long been at the forefront of research… Read more
Communications in Research – Part2: Tell Your Story
On the 9th of July, ESOMAR Foundation hosted the 3rd webinar of the series Advanced Research Knowledge and Insights for Not-For Profit Organizations. The webinar zeroed in on the often-overlooked ingredient of every successful research project: communications. The online event was hosted by Phyllis Macfarlane, ESOMAR Foundation founding board member… Read more
Communications in Research – Part1: Work Your Advocacy
Earlier this month, ESOMAR Foundation hosted the latest of the series Research Knowledge for Not-For Profit Organizations. The webinar zeroed in on the often-overlooked ingredient of every successful research project: communications. The online event was hosted by Phyllis Macfarlane (GFK & ESOMAR Foundation) and featured Kai Jimenez, long-time communications professional… Read more
ESOMAR Foundation Webinar: Communications in Research
Every successful research project begins & ends with a good story. Most of the time, people think that the research process is all about just the data, data, data. However, every successful research project actually begins and ends with something a little more human: a good story. This webinar aims… Read more
Webinar: Advertising Effectiveness for Not for Profit organisations
A unique opportunity to hear the very latest understanding on NfP advertising In this second webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organisations. We all know that old adage that half of all advertising spend is wasted, it’s just that… Read more
Segmentation – a powerful tool for the social sector
ESOMAR Foundation has launched a new series of webinars on Research Knowledge for Not-for-Profit organisations focusing on Advanced Research and Insights. In the first webinar of the series, Sema Sgaier of Surgo Foundation demonstrated the effective use of segmentation, as an aspect of research and explained the fantastic value it can bring to… Read more
Advanced Research and Insights webinar: SEGMENTATION
The ESOMAR Foundation, in partnership with Toluna, is pleased to announce the launch of a new series of webinars. The webinar series is designed to offer insights and showcase advanced research techniques used to improve not-for-profit organisations work. Market research in the private sector grows increasingly sophisticated as researchers and insight professionals develop more… Read more
Concepts of democracy in rural Kenya
The 4th and last webinar of the “What different Qualitative Approaches can be used to achieve various objectives?” series brought some insights into a very delicate and political topic – corruption in voting behavior in Kenya. Emanuel, Astrid and Barbara shared their current experience around a qualitative research in progress on voter… Read more
ESOMAR Foundation webinar: Focus on Design and Taking Action
The 4th and last webinar of the “What different Qualitative Approaches can be used to achieve various objectives?” series will focus on research design and action. The webinar will give listeners an overall understanding of how to design and deliver a qualitative project that will really make a difference to their Not-for-Profit organisation’s impact.… Read more
EF webinar 28 November: How can Qualitative Research support and inform a Non-Profit organisation’s aims and objectives?
The 4th Webinar in this series focusses on research design and action. Even when we fully appreciate the value that qualitative research can bring, the possibilities of different types of qualitative research, and have seen examples of some particularly challenging projects – it is not always easy or obvious to see… Read more
Qualitative Research for Not-for-profit organisations – Webinar Summary (part 2)
On 17th of October, ESOMAR Foundation hosted the third webinar of the series Qualitative Research for Not-for-profit organisations. The webinar showcased real stories of recent qualitative research, and how it worked to help NFPs to achieve their objectives. The online event was hosted by Phyllis Macfarlane (GFK & Esomar Foundation) and featured… Read more
Qualitative Research for Not-for-profit organisations – Webinar Summary (part 1)
Last week the ESOMAR Foundation hosted the third webinar of the series Qualitative Research for Not-for-profit organisations. The webinar focused on examining and showcasing how different forms of qualitative research can be used to help support non-profit organisations. The online event was hosted by Phyllis Macfarlane (GFK & Esomar Foundation) and featured… Read more
How Different Qualitative Approaches can be used to achieve Various Objectives – Webinar Summary
Esomar Foundation continued the webinar series on Qualitative Research in Non-Profit organizations with a new webinar dedicated to the use of different qualitative approaches to achieve various objectives. The webinar focused on examining how different forms of qualitative research can be used to help support non-profit organisations. The online event… Read more
EF webinar 26 July: What different Qualitative Approaches can be used to achieve various objectives?
ESOMAR Foundation believes that a fair, just and peaceful society is deserved by all and recognizes the immense promise that the research community offers to those striving to achieve these goals on a global level. We bring volunteers and resources together to execute projects and provide financial support… Read more
The use of Qualitative Research by Non-Profit Organisations
May kicked off with the first webinar of the series How can Qualitative Research support and inform a Non-Profit Organisation’s aims and objectives? Speaker Sven Arn took insights from the research industry and explained how to address and understand different types of Donors. It was fantastic to be a part of the… Read more