As I continue this incredible journey with the ESOMAR Foundation, I wanted to take a moment to share a brief update on my progress. While we haven’t yet been cleared to begin our projects—two units are still pending—I’ve been using the time to reflect, plan, and dream boldly.

One project that’s especially close to my heart is tentatively titled “The Shadows of Motherhood.” It explores the emotional and physical challenges many women face during pregnancy, including recurrent miscarriages, postpartum depression, stillbirths, and the overwhelming lack of preparedness many mothers experience. These deeply personal and painful issues are often underrepresented—especially in African societies—where discussions around mental health are still limited and stigmas persist. In some communities, these experiences are even misunderstood or misattributed to witchcraft, rather than acknowledged as legitimate health and social concerns.

This project aims to shed light on those stories and help pave the way for greater understanding, empathy, and support.

On a deeply personal note, I recently had the chance to visit my paternal grandmother. Sitting across from her, I shared the news about the ESOMAR Foundation and my academic journey. Her reaction was something I will never forget—pure joy and overwhelming gratitude.

I am the first grandchild, and the first woman in my family to pursue a master’s degree. My grandmother, now 80, never had the opportunity to study beyond third grade. At the time, education was considered a privilege reserved for boys. Girls were expected to stay home, raise families, and conform to traditional roles.

Through tears, she asked me to share her heartfelt thanks with the ESOMAR Foundation. For her, this moment was more than personal—it was historic. She never imagined she’d live to see a woman in her family reach this milestone.

To the ESOMAR Foundation: Thank you. From me, my family, and my community. This opportunity has filled our hearts with hope and pride. I do not take it for granted. I carry your trust with deep responsibility and a pledge to give back—to make a lasting, sustainable impact in my society.

Thank you for putting smiles on our faces and for renewing the dreams of generations past.

Barbara Ayugi Odawo, a postgraduate student at the University of Nairobi, Kenya, is the recipient of the ESOMAR Foundation scholarship. Barbara is pursuing a Master of Arts in Project Planning & Management.

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