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New scholarship awarded in Cambodia

23 April 2023, Amsterdam, NL – ESOMAR Foundation recently funded a new scholarship benefiting a deserving student entering into a market research-related field of study in Cambodia.

Pisey Choub is the recipient of a scholarship funded through a partnership with the global research consultancy Sapio Research.

Pisey is following the MBA Program in Global Innovation Management at the National University of Management (NUM) International College in Phnom Penh, Cambodia.

Pisey comes from a low-income family who have invested their earnings in providing her with an education.  Pisey’s aspiration is to advance her business education to become an entrepreneur and support the Cambodian people to have better jobs and live in good conditions.

This scholarship comes at the right moment for her, as she’s entered a period in her education where access to additional financial support will allow for career-making opportunities such as field research, internships, and other university activities.

Upon the announcement of her scholarship being funded, Pisey shared: I was thrilled and appreciative to learn that I was selected as the recipient of your scholarship. I want to personally thank each of you for helping make it possible for me to pursue my dream of continuing the Master’s Degree Program. 

I am truly grateful for the scholarship support. This scholarship allows me to work fewer hours and focus on my studies and additional education opportunities. I hope one day I will be able to help students achieve their goals just as you have helped me. 

We are—more than ever—grateful to SAPIO Research for the continuous support of the ESOMAR Foundation scholarship programme” said ESOMAR Foundation President John Kearon.

“We are really thrilled to be able to continue to support students with their studies via the ESOMAR Foundation and congratulate Pisey on her award of this latest scholarship.  We are looking forward to hearing how Pisey’s studies are progressing, and supporting and mentoring where we can said Jessica Bunce, Co-Founder and Director, Sapio Research

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

Community support to our Turkish and Syrian peers


ESOMAR community will support Syrian and Turkish insights and analytics professionals and their families through ESOMAR Foundation Researchers in Need Programme.

A great tragedy occurred in Turkey and Syria on February 6th when a massive earthquake shook the vast southeast region of these two countries, impacting dozens of cities, collapsing more than thousands of buildings, and killing hundreds of thousands of people. Earthquakes are still shaking the region, at higher magnitudes than 5.0, contributing to more ruin and fatalities.

Now, more than a month later, the impacted communities are still living in the streets, with no access to water or electricity, and trying to rebuild some semblance of normalcy for themselves. Our research community has many field agents in the region who have been impacted. We want to help them now, as the outcry has stopped and the world has moved on, and we can utilize our connections with the international research community to help our fellow humans.

This is where the ESOMAR Community, can come in to assist and raise the necessary funds to help colleagues survive this disaster. Every day, contributions run scarcer and attention from the global media disappears, but these people are still homeless, hungry, and have no access to basic human resources.

Express your solidarity with your Turkish and Syrian colleagues

You may be looking to find a practical way to show your solidarity. If you wish to support your Turkish and Syrian peers and colleagues, please consider donating to the solidarity fund to boost the solidarity bridge’s capacity further.

 Donate Now


Making research (disability) inclusive

What does inclusion mean to you? Who do you consider as a vulnerable group? Your answers are WELCOME as we are preparing the #ESOMAR #Africa Circle on ‘Making research (disability) inclusive’ to be held on 26 October. Such an important topic for those who are interested in collecting data from vulnerable groups, including people with disabilities, who face challenges making sure research activities are inclusive!

The webinar is held by ESOMAR in cooperation with the ESOMAR FOUNDATION.

John Kearon, ESOMAR Foundation President, will join the panel of speakers!



For info: info@esomarfoundation.org

ESOMAR Foundation joins forces with the MRS to offer free access to MRS qualifications to young practitioners

MRS qualifications are recognised around the world as the leading qualifications for market and social research. MRS has joined forces with the ESOMAR Foundation to offer free access to MRS qualifications to young practitioners who are being sponsored to complete educational programmes in developing nations and emerging countries. Ayesh Jayawardana is the first beneficiary of this initiative.

Read more: https://www.mrs.org.uk/article/mrs/free-access-to-mrs-qualifications-view-from-sri-lanka

Ayesh is following a B.Sc. Marketing Management (special) degree program at the Department of Marketing Management Faculty of Management Studies and Commerce, University of Sri Jayewardenepura. His scholarship was granted through a partnership with the global research consultancy Sapio Research.

Students who receive ESOMAR Foundation scholarships get free access to MRS qualifications.

Submit your entry for the 2022 Making a Difference Awards

The ESOMAR Foundation’s annual Making a Difference Awards are now open for entries. Our annual Awards are a chance to applaud and reward the best examples of Market Research making a difference to the world’s Charities.

Through these awards, the ESOMAR Foundation aims to raise awareness of the impact of great research on the work of Charities, by offering a platform for these stories to be heard.

All Charity case studies, whether they are international, national or local and in any sector, are encouraged to apply.


  • It encourages excellence, educates and motivates the industry to produce great research on and for Charities
  • The last 2 years have been a particularly difficult time to conduct research – especially for Charities – tell us how you responded to the challenge and what you learnt
  • Share your work for mutually beneficial inspiration and learning
  • The competition will highlight ‘Making a Difference’ case studies to increase the impact of market research in building a better world!
  • Your work will be promoted throughout the year on all our platforms
  • Win a category and an award
  • Winners get recognised at the ESOMAR Congress to be held in Toronto on 18-21 September, the biggest global event in the market research industry
  • It’s a fun, challenging, and exciting way to share your work.


  • All Charity cases are welcome whether they are international, national or local!
  • You may showcase any innovative and insightful research work
  • There is no limit of entries per author
  • Each case-study must have a separate application
  • If you’d like help from a research expert writing your submission, we can find a willing volunteer in your country


Check out the previous Making a Difference Competition winners


  • 17 June – Deadline for submissions – DEADLINE EXTENDED! -> 6 July
  • 18 July – Announcement to the winners
  • September – awards presented at the ESOMAR Congress



AdAid.eu – a platform connecting Ukrainian friends with the EU creative industry

As the unspeakable tragedy of the Russian invasion of Ukraine unfolds, it’s time for the European advertising community to come forward and help our Ukrainian friends in any way it can.

That’s why PTBRiO and SAR in Poland are launching AdAid.eu – a platform connecting Ukrainian advertising professionals with employers from other European countries.

Whether you are an ad agency, a media agency, a production company, or a client, AdAid.eu lets you post any job vacancies you may have – on-site or remote

As you know we are facing a horrible situation in Ukraine, and on our border. Many people try to find in Poland a shelter where they can feel safe. Among these people there are many professionals belonging to our global research/ ad/ marketing industry. In Poland we have organised a site to help them find a new job, and hope for a normal life.  Together with PTBRiO and SAR in Poland we would kindly like to ask you to send to all your contacts in Ukraine information about this initiative. All they need to do is to go to this site:  https://adaid.eu/

“(…) We stand in solidarity with Ukraine! We want to help our neighbors live as normal as possible in the face of war and emigration. (…) We are creating a platform with job opportunities in the marketing communications sector, but we are open to any assistance initiatives from other entities and organizations.”
Paweł Tyszkiewicz, managing director SAR

Community support to our Ukrainian peers

ESOMAR community will support Ukrainian insights and analytics professionals and their families through ESOMAR Foundation Researchers in Need Programme.

Yesterday, the world awoke to the shocking and heartbreaking news that war had returned to Europe. What we hoped would never happen has happened.

ESOMAR’s members located in Ukraine are invaluable and incredible contributors that help make the ESOMAR business community a special one. The global community’s thoughts are with them, and ESOMAR is hopeful that our colleagues and their loved ones will remain safe throughout this crisis.

Providing concrete support, immediately through the ESOMAR Foundation

ESOMAR members in Ukraine have been personally informed of their eligibility to solicit support through the ESOMAR Foundation’s Researchers in Need Programme established for this purpose.

Financial and logistic support is immediately made available to them and their families.

Express your solidarity with your Ukrainian colleagues

You may be looking to find a practical way to show your solidarity. If you wish to support your Ukrainian peers and colleagues, please consider donating to the solidarity fund to boost the solidarity bridge’s capacity further.



 Donate Now

Kristin Luck

ESOMAR Council Member, President at ESOMAR, Founder and Managing Partner at Scalehouse Consulting

Published by ESOMAR on 25 February 2022

ESOMAR Foundation Making a Difference Awards – Winners announced!

We are thrilled to announce the winners of this year’s edition of our Making a Difference Awards.

The judges were impressed by the quality of the entries this year and, mindful of the UN’s injunction to ‘Leave no one behind’ which is the central, transformative promise of the 2030 Agenda for Sustainable Development and its Sustainable Development Goals (SDGs), we have selected 3 winners based on the positive impact that the research conducted will have on the lives of vulnerable people.  Our winning projects address three specific and very important groups, the research identified ways in which they can be helped and supported to improve their life chances, and has had a significant impact:

Supporting the financially excluded – The Human Account – serving the financially excluded

Jasper Grosskurth, Dalberg Research, Kenya

Dalberg and the Bill&Melinda Gates Foundation: The Human Account – The Human Account is a six-country multi-method research project designed to be a catalyst for new product development serving the financially excluded. The measure of success was the degree to which others worked with the data – which is publicly available – examples are given of utilisation in India, Myanmar, Tanzania, Kenya, Nigeria by many different bodies.

Period poverty and its effect on young women – UK Period Poverty and Stigma

Kate Whiffen, Opinium, UK

Priya Minhas, Opinium, UK

Melanie Thienard, Plan International 

Opinium & Plan International: UK Period Poverty and Stigma – tackles the ‘toxic trio’ of issues that make up period poverty – lack of access to products, inadequate education and societal stigma – in order to empower young people into successful adulthood. The research has gained widespread media coverage in the UK and globally – specifically the work on the period emoji reached 4 million people on social media. Further, the research programme has changed the narrative in the UK by quantifying the extent of period poverty and its impact, and influenced policy makers and other key organisations to introduce policy changes.

Exploitation of Children – Understanding child trafficking and Commercial Sexual Exploitation of Children in West Bengal, India – Knowledge, attitudes and practices among children, parents and community leaders in Bardhaman, Bankura and Birbhum

Sanghamitra Mazumdar, Seefar 

Malvika Dwivedi, Sattva Consulting

Seefar and My Choices Foundation: Understanding Child Trafficking and Commercial Sexual Exploitation of Children in West Bengal, India. The research resulting in the launch of the Safe Village Programme in three districts of West Bengal in February 2021. The campaign aims to improve knowledge and internalisation of key risks associated with CT/CSEC, and to promote the role that children, families and the wider community, can play in ending CT and CSEC

Congratulations to the winners of the 2021 Making a Difference Awards!

The winners are invited to present their case studies during the ESOMAR Insights Festival from 20-22 September 2021.

The ESOMAR Foundation wishes to thank all those who participated in the competition. We aim to promote and highlight the excellent case studies – to encourage the use of more insightful and inventive research for massively increasing the overall impact of market research in building a better world!


Will you make a difference also this time?

The 4th edition of the Making a Difference Awards is on its way! In just three weeks we will start reviewing the entries for these awards. We expect no less than the excellent case studies which won in 2020! The 3 winning cases were brilliant, strong and inspiring examples of research ‘Making a Difference’.

IN 2020 we aligned the best case stories with the UN SDGs (Sustainable Development Goals).

SDG #3 – Good Health and Well-Being: A case study on public perceptions of schizophrenia

SDG #5 – Gender Equality: A study on the lives of typical rural Indian women aiming to understand the social norms, practices and relations and reveals the reasons that prevent them from achieving economic advancement

SDG #4 – Quality Education: A story on bullying at school and how effective market research contributed in making a ground-breaking difference, changing laws and altering perceptions

In summary, an excellent, thought-provoking and inspiring selection of case studies demonstrated the real value that research can bring to the Not-for-Profit sector in all areas of life.

Will you make a difference also this time? Inequalities and crises all over the world call for better handling of mankind. You can help bridging gaps and supporting the work and dedication of the many NGOs who are there to make a difference. We look forward to listening to your stories!