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Better to see something once than hear about it a thousand times” – Asian Proverb

Pisey Choub, the student from Cambodia who received the ESOMAR Foundation scholarship sponsored by Sapio Research, was invited by the ESOMAR Foundation to join the group of student-helpers during the recent ESOMAR Congress held in Amsterdam on 10-13 September. Read about Pisey’s delightful write-up of her Congress experience

I can say this was one of the finest and most satisfying adventures of my life I had a chance to visit a European country which is Amsterdam City in the Netherlands for the ESOMAR Congress 2023. Each day of the trip brought new sights and new adventures especially new experiences that I never had before. Amsterdam is a beautiful city. People like to use Boats, Bicycles, trams, and buses for traveling. The city is not too crowded by traffic jams and less noise from the car horns. The weather there is very good, some days the sunny day, and some days the windy day. I am so impressed by the way that they can conserve and maintain the old building very well. To talk about the people there, they are all so friendly and helpful.

I felt so scared for the first time since I had never travelled so far from my country before but after I met Ms Phyllis Macfarlane, I felt so warm and all the fear that I had gone away. I am so delighted by the way she took care of me and treated me as a family member. She took me to see the city and introduced me to meet with the ESOMAR Foundation Team as well as other people in the event for networking.

I gained a lot of life experience during the lovely dinner with the ESOMAR Team, they shared with me about work experience and life tips to make the work and life balance. During the congress, after I had done my volunteer tasks, I had some time to see and hear from the speakers about their experiences and their marketing research presentations. It is very interesting the way they do the explanation and the way they use the method to collect the data. This is the chance that I can learn from them about the techniques they use, insights, and tip which is up to date with the market research now.

I have a little hope that one day I have a chance to present about marketing research at the international congress like this. But everything like this could not happen without Sapio Research and support from the ESOMAR Foundation. I am very grateful to Ms. Jessica Bunce for the fund support from Sapio Research that she has provided to me. This support allows me to see what the world looks like and lets me go another step closer to the Market Research world. I am very happy and feel proud to share with my family, friends, and Masters’ Degree Class about this exciting experience. Live the life of your dreams, you never know what is happening next, but you need to be ready for the opportunities that will come.

Thank you for everything you have done for me.

 

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more about how you can support us, please find more information here or contact:  info@esomarfoundation.org

From Dream into Reality

From a young age, I kept hearing words from my father: “Only education would make you live better and work better than I do now”. This word is repeatedly played around in my mind until now, and what he said is true.

Education is a sharp weapon for us to fight for our life. Some said, “You can continue your degree only if you grow up in a good-condition family.” I’m afraid I have to disagree with this statement. Nothing can stop you from your goal if you think you can do it.

I enrolled in a government school from primary to high school without paying fees. Because of my hard work and enjoyment of learning, I became an outstanding student. I kept learning, hoping to get the scholarship to continue my bachelor’s degree at the university. I knew that if I could not get the scholarship, I might not have a chance to continue my bachelor’s degree immediately after my diploma, and I needed to work more to save for my school fee to enroll in a quality university in my country which is the Royal University of Phnom Penh. My hard work paid off in return. I had an opportunity to get a 100% scholarship for my bachelor’s degree and graduated with a great result. These opportunities allow me to have a better job to support my family and myself; the most important is to cut the burden on my father because he is getting old now.

My dream never stops. I still hope to continue the Master’s Degree in the Global Innovation Program at the National University of Management, the best program that allows me to study with an international standard program as well as international professors. Supporting my family is not the only goal for me, and I am ambitious to become a quality human resource to help the Cambodian people to have better jobs, live in good conditions, and have enough ability to send their children to study in better schools without working so hard like my father. Once I heard there was a scholarship program from ESOMAR Foundation for Post-graduate students, my dream started to have the light come in. So I tried my best to get this chance in my hand.

Finally, a dream is becoming a reality. I have been granted a scholarship to cover the tuition fees. Thanks very much to the ESOMAR Foundation, and deeply thankful to the supporter Sapio Research, which allows me to achieve another step toward my biggest dream in life. This scholarship is improving not only me, but I will bring this as the capital to supporting all the young generation to become the better human resource for the future.

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more about how you can support us, please find more information here or contact:  info@esomarfoundation.org

 

New scholarship awarded in Cambodia

23 April 2023, Amsterdam, NL – ESOMAR Foundation recently funded a new scholarship benefiting a deserving student entering into a market research-related field of study in Cambodia.

Pisey Choub is the recipient of a scholarship funded through a partnership with the global research consultancy Sapio Research.

Pisey is following the MBA Program in Global Innovation Management at the National University of Management (NUM) International College in Phnom Penh, Cambodia.

Pisey comes from a low-income family who have invested their earnings in providing her with an education.  Pisey’s aspiration is to advance her business education to become an entrepreneur and support the Cambodian people to have better jobs and live in good conditions.

This scholarship comes at the right moment for her, as she’s entered a period in her education where access to additional financial support will allow for career-making opportunities such as field research, internships, and other university activities.

Upon the announcement of her scholarship being funded, Pisey shared: “I was thrilled and appreciative to learn that I was selected as the recipient of your scholarship. I want to personally thank each of you for helping make it possible for me to pursue my dream of continuing the Master’s Degree Program. 

I am truly grateful for the scholarship support. This scholarship allows me to work fewer hours and focus on my studies and additional education opportunities. I hope one day I will be able to help students achieve their goals just as you have helped me.” 

“We are—more than ever—grateful to SAPIO Research for the continuous support of the ESOMAR Foundation scholarship programme” said ESOMAR Foundation President John Kearon.

“We are really thrilled to be able to continue to support students with their studies via the ESOMAR Foundation and congratulate Pisey on her award of this latest scholarship.  We are looking forward to hearing how Pisey’s studies are progressing, and supporting and mentoring where we can” said Jessica Bunce, Co-Founder and Director, Sapio Research

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

Community support to our Turkish and Syrian peers

 

ESOMAR community will support Syrian and Turkish insights and analytics professionals and their families through ESOMAR Foundation Researchers in Need Programme.

A great tragedy occurred in Turkey and Syria on February 6th when a massive earthquake shook the vast southeast region of these two countries, impacting dozens of cities, collapsing more than thousands of buildings, and killing hundreds of thousands of people. Earthquakes are still shaking the region, at higher magnitudes than 5.0, contributing to more ruin and fatalities.

Now, more than a month later, the impacted communities are still living in the streets, with no access to water or electricity, and trying to rebuild some semblance of normalcy for themselves. Our research community has many field agents in the region who have been impacted. We want to help them now, as the outcry has stopped and the world has moved on, and we can utilize our connections with the international research community to help our fellow humans.

This is where the ESOMAR Community, can come in to assist and raise the necessary funds to help colleagues survive this disaster. Every day, contributions run scarcer and attention from the global media disappears, but these people are still homeless, hungry, and have no access to basic human resources.

Express your solidarity with your Turkish and Syrian colleagues

You may be looking to find a practical way to show your solidarity. If you wish to support your Turkish and Syrian peers and colleagues, please consider donating to the solidarity fund to boost the solidarity bridge’s capacity further.

 Donate Now

 

Making research (disability) inclusive

What does inclusion mean to you? Who do you consider as a vulnerable group? Your answers are WELCOME as we are preparing the #ESOMAR #Africa Circle on ‘Making research (disability) inclusive’ to be held on 26 October. Such an important topic for those who are interested in collecting data from vulnerable groups, including people with disabilities, who face challenges making sure research activities are inclusive!

The webinar is held by ESOMAR in cooperation with the ESOMAR FOUNDATION.

John Kearon, ESOMAR Foundation President, will join the panel of speakers!

JOIN THE WEBINAR:

https://esomar.org/events/making-research-disability-inclusive

For info: info@esomarfoundation.org

ESOMAR Foundation joins forces with the MRS to offer free access to MRS qualifications to young practitioners

MRS qualifications are recognised around the world as the leading qualifications for market and social research. MRS has joined forces with the ESOMAR Foundation to offer free access to MRS qualifications to young practitioners who are being sponsored to complete educational programmes in developing nations and emerging countries. Ayesh Jayawardana is the first beneficiary of this initiative.

Read more: https://www.mrs.org.uk/article/mrs/free-access-to-mrs-qualifications-view-from-sri-lanka

Ayesh is following a B.Sc. Marketing Management (special) degree program at the Department of Marketing Management Faculty of Management Studies and Commerce, University of Sri Jayewardenepura. His scholarship was granted through a partnership with the global research consultancy Sapio Research.

Students who receive ESOMAR Foundation scholarships get free access to MRS qualifications.

Submit your entry for the 2022 Making a Difference Awards

The ESOMAR Foundation’s annual Making a Difference Awards are now open for entries. Our annual Awards are a chance to applaud and reward the best examples of Market Research making a difference to the world’s Charities.

Through these awards, the ESOMAR Foundation aims to raise awareness of the impact of great research on the work of Charities, by offering a platform for these stories to be heard.

All Charity case studies, whether they are international, national or local and in any sector, are encouraged to apply.

WHY YOU SHOULD ENTER THE COMPETITION:

  • It encourages excellence, educates and motivates the industry to produce great research on and for Charities
  • The last 2 years have been a particularly difficult time to conduct research – especially for Charities – tell us how you responded to the challenge and what you learnt
  • Share your work for mutually beneficial inspiration and learning
  • The competition will highlight ‘Making a Difference’ case studies to increase the impact of market research in building a better world!
  • Your work will be promoted throughout the year on all our platforms
  • Win a category and an award
  • Winners get recognised at the ESOMAR Congress to be held in Toronto on 18-21 September, the biggest global event in the market research industry
  • It’s a fun, challenging, and exciting way to share your work.

THINGS YOU SHOULD KNOW:

  • All Charity cases are welcome whether they are international, national or local!
  • You may showcase any innovative and insightful research work
  • There is no limit of entries per author
  • Each case-study must have a separate application
  • If you’d like help from a research expert writing your submission, we can find a willing volunteer in your country

LOOKING FOR INSPIRATION?

Check out the previous Making a Difference Competition winners

IMPORTANT DEADLINES:

  • 17 June – Deadline for submissions – DEADLINE EXTENDED! -> 6 July
  • 18 July – Announcement to the winners
  • September – awards presented at the ESOMAR Congress

SUBMIT YOUR ENTRY!

 

AdAid.eu – a platform connecting Ukrainian friends with the EU creative industry

As the unspeakable tragedy of the Russian invasion of Ukraine unfolds, it’s time for the European advertising community to come forward and help our Ukrainian friends in any way it can.

That’s why PTBRiO and SAR in Poland are launching AdAid.eu – a platform connecting Ukrainian advertising professionals with employers from other European countries.

Whether you are an ad agency, a media agency, a production company, or a client, AdAid.eu lets you post any job vacancies you may have – on-site or remote

As you know we are facing a horrible situation in Ukraine, and on our border. Many people try to find in Poland a shelter where they can feel safe. Among these people there are many professionals belonging to our global research/ ad/ marketing industry. In Poland we have organised a site to help them find a new job, and hope for a normal life.  Together with PTBRiO and SAR in Poland we would kindly like to ask you to send to all your contacts in Ukraine information about this initiative. All they need to do is to go to this site:  https://adaid.eu/

“(…) We stand in solidarity with Ukraine! We want to help our neighbors live as normal as possible in the face of war and emigration. (…) We are creating a platform with job opportunities in the marketing communications sector, but we are open to any assistance initiatives from other entities and organizations.”
– Paweł Tyszkiewicz, managing director SAR

Community support to our Ukrainian peers

ESOMAR community will support Ukrainian insights and analytics professionals and their families through ESOMAR Foundation Researchers in Need Programme.

Yesterday, the world awoke to the shocking and heartbreaking news that war had returned to Europe. What we hoped would never happen has happened.

ESOMAR’s members located in Ukraine are invaluable and incredible contributors that help make the ESOMAR business community a special one. The global community’s thoughts are with them, and ESOMAR is hopeful that our colleagues and their loved ones will remain safe throughout this crisis.

Providing concrete support, immediately through the ESOMAR Foundation

ESOMAR members in Ukraine have been personally informed of their eligibility to solicit support through the ESOMAR Foundation’s Researchers in Need Programme established for this purpose.

Financial and logistic support is immediately made available to them and their families.

Express your solidarity with your Ukrainian colleagues

You may be looking to find a practical way to show your solidarity. If you wish to support your Ukrainian peers and colleagues, please consider donating to the solidarity fund to boost the solidarity bridge’s capacity further.

 

 

 Donate Now

Kristin Luck

ESOMAR Council Member, President at ESOMAR, Founder and Managing Partner at Scalehouse Consulting

Published by ESOMAR on 25 February 2022

ESOMAR Foundation Making a Difference Awards – Winners announced!

We are thrilled to announce the winners of this year’s edition of our Making a Difference Awards.

The judges were impressed by the quality of the entries this year and, mindful of the UN’s injunction to ‘Leave no one behind’ which is the central, transformative promise of the 2030 Agenda for Sustainable Development and its Sustainable Development Goals (SDGs), we have selected 3 winners based on the positive impact that the research conducted will have on the lives of vulnerable people.  Our winning projects address three specific and very important groups, the research identified ways in which they can be helped and supported to improve their life chances, and has had a significant impact:

Supporting the financially excluded – The Human Account – serving the financially excluded

Jasper Grosskurth, Dalberg Research, Kenya

Dalberg and the Bill&Melinda Gates Foundation: The Human Account – The Human Account is a six-country multi-method research project designed to be a catalyst for new product development serving the financially excluded. The measure of success was the degree to which others worked with the data – which is publicly available – examples are given of utilisation in India, Myanmar, Tanzania, Kenya, Nigeria by many different bodies.

Period poverty and its effect on young women – UK Period Poverty and Stigma

Kate Whiffen, Opinium, UK

Priya Minhas, Opinium, UK

Melanie Thienard, Plan International 

Opinium & Plan International: UK Period Poverty and Stigma – tackles the ‘toxic trio’ of issues that make up period poverty – lack of access to products, inadequate education and societal stigma – in order to empower young people into successful adulthood. The research has gained widespread media coverage in the UK and globally – specifically the work on the period emoji reached 4 million people on social media. Further, the research programme has changed the narrative in the UK by quantifying the extent of period poverty and its impact, and influenced policy makers and other key organisations to introduce policy changes.

Exploitation of Children – Understanding child trafficking and Commercial Sexual Exploitation of Children in West Bengal, India – Knowledge, attitudes and practices among children, parents and community leaders in Bardhaman, Bankura and Birbhum

Sanghamitra Mazumdar, Seefar 

Malvika Dwivedi, Sattva Consulting

Seefar and My Choices Foundation: Understanding Child Trafficking and Commercial Sexual Exploitation of Children in West Bengal, India. The research resulting in the launch of the Safe Village Programme in three districts of West Bengal in February 2021. The campaign aims to improve knowledge and internalisation of key risks associated with CT/CSEC, and to promote the role that children, families and the wider community, can play in ending CT and CSEC

Congratulations to the winners of the 2021 Making a Difference Awards!

The winners are invited to present their case studies during the ESOMAR Insights Festival from 20-22 September 2021.

The ESOMAR Foundation wishes to thank all those who participated in the competition. We aim to promote and highlight the excellent case studies – to encourage the use of more insightful and inventive research for massively increasing the overall impact of market research in building a better world!