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Better to see something once than hear about it a thousand times” – Asian Proverb

Pisey Choub, the student from Cambodia who received the ESOMAR Foundation scholarship sponsored by Sapio Research, was invited by the ESOMAR Foundation to join the group of student-helpers during the recent ESOMAR Congress held in Amsterdam on 10-13 September. Read about Pisey’s delightful write-up of her Congress experience

I can say this was one of the finest and most satisfying adventures of my life I had a chance to visit a European country which is Amsterdam City in the Netherlands for the ESOMAR Congress 2023. Each day of the trip brought new sights and new adventures especially new experiences that I never had before. Amsterdam is a beautiful city. People like to use Boats, Bicycles, trams, and buses for traveling. The city is not too crowded by traffic jams and less noise from the car horns. The weather there is very good, some days the sunny day, and some days the windy day. I am so impressed by the way that they can conserve and maintain the old building very well. To talk about the people there, they are all so friendly and helpful.

I felt so scared for the first time since I had never travelled so far from my country before but after I met Ms Phyllis Macfarlane, I felt so warm and all the fear that I had gone away. I am so delighted by the way she took care of me and treated me as a family member. She took me to see the city and introduced me to meet with the ESOMAR Foundation Team as well as other people in the event for networking.

I gained a lot of life experience during the lovely dinner with the ESOMAR Team, they shared with me about work experience and life tips to make the work and life balance. During the congress, after I had done my volunteer tasks, I had some time to see and hear from the speakers about their experiences and their marketing research presentations. It is very interesting the way they do the explanation and the way they use the method to collect the data. This is the chance that I can learn from them about the techniques they use, insights, and tip which is up to date with the market research now.

I have a little hope that one day I have a chance to present about marketing research at the international congress like this. But everything like this could not happen without Sapio Research and support from the ESOMAR Foundation. I am very grateful to Ms. Jessica Bunce for the fund support from Sapio Research that she has provided to me. This support allows me to see what the world looks like and lets me go another step closer to the Market Research world. I am very happy and feel proud to share with my family, friends, and Masters’ Degree Class about this exciting experience. Live the life of your dreams, you never know what is happening next, but you need to be ready for the opportunities that will come.

Thank you for everything you have done for me.

 

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more about how you can support us, please find more information here or contact:  info@esomarfoundation.org

From Dream into Reality

From a young age, I kept hearing words from my father: “Only education would make you live better and work better than I do now”. This word is repeatedly played around in my mind until now, and what he said is true.

Education is a sharp weapon for us to fight for our life. Some said, “You can continue your degree only if you grow up in a good-condition family.” I’m afraid I have to disagree with this statement. Nothing can stop you from your goal if you think you can do it.

I enrolled in a government school from primary to high school without paying fees. Because of my hard work and enjoyment of learning, I became an outstanding student. I kept learning, hoping to get the scholarship to continue my bachelor’s degree at the university. I knew that if I could not get the scholarship, I might not have a chance to continue my bachelor’s degree immediately after my diploma, and I needed to work more to save for my school fee to enroll in a quality university in my country which is the Royal University of Phnom Penh. My hard work paid off in return. I had an opportunity to get a 100% scholarship for my bachelor’s degree and graduated with a great result. These opportunities allow me to have a better job to support my family and myself; the most important is to cut the burden on my father because he is getting old now.

My dream never stops. I still hope to continue the Master’s Degree in the Global Innovation Program at the National University of Management, the best program that allows me to study with an international standard program as well as international professors. Supporting my family is not the only goal for me, and I am ambitious to become a quality human resource to help the Cambodian people to have better jobs, live in good conditions, and have enough ability to send their children to study in better schools without working so hard like my father. Once I heard there was a scholarship program from ESOMAR Foundation for Post-graduate students, my dream started to have the light come in. So I tried my best to get this chance in my hand.

Finally, a dream is becoming a reality. I have been granted a scholarship to cover the tuition fees. Thanks very much to the ESOMAR Foundation, and deeply thankful to the supporter Sapio Research, which allows me to achieve another step toward my biggest dream in life. This scholarship is improving not only me, but I will bring this as the capital to supporting all the young generation to become the better human resource for the future.

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more about how you can support us, please find more information here or contact:  info@esomarfoundation.org

 

New scholarship awarded in Cambodia

23 April 2023, Amsterdam, NL – ESOMAR Foundation recently funded a new scholarship benefiting a deserving student entering into a market research-related field of study in Cambodia.

Pisey Choub is the recipient of a scholarship funded through a partnership with the global research consultancy Sapio Research.

Pisey is following the MBA Program in Global Innovation Management at the National University of Management (NUM) International College in Phnom Penh, Cambodia.

Pisey comes from a low-income family who have invested their earnings in providing her with an education.  Pisey’s aspiration is to advance her business education to become an entrepreneur and support the Cambodian people to have better jobs and live in good conditions.

This scholarship comes at the right moment for her, as she’s entered a period in her education where access to additional financial support will allow for career-making opportunities such as field research, internships, and other university activities.

Upon the announcement of her scholarship being funded, Pisey shared: “I was thrilled and appreciative to learn that I was selected as the recipient of your scholarship. I want to personally thank each of you for helping make it possible for me to pursue my dream of continuing the Master’s Degree Program. 

I am truly grateful for the scholarship support. This scholarship allows me to work fewer hours and focus on my studies and additional education opportunities. I hope one day I will be able to help students achieve their goals just as you have helped me.” 

“We are—more than ever—grateful to SAPIO Research for the continuous support of the ESOMAR Foundation scholarship programme” said ESOMAR Foundation President John Kearon.

“We are really thrilled to be able to continue to support students with their studies via the ESOMAR Foundation and congratulate Pisey on her award of this latest scholarship.  We are looking forward to hearing how Pisey’s studies are progressing, and supporting and mentoring where we can” said Jessica Bunce, Co-Founder and Director, Sapio Research

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

Making research (disability) inclusive

What does inclusion mean to you? Who do you consider as a vulnerable group? Your answers are WELCOME as we are preparing the #ESOMAR #Africa Circle on ‘Making research (disability) inclusive’ to be held on 26 October. Such an important topic for those who are interested in collecting data from vulnerable groups, including people with disabilities, who face challenges making sure research activities are inclusive!

The webinar is held by ESOMAR in cooperation with the ESOMAR FOUNDATION.

John Kearon, ESOMAR Foundation President, will join the panel of speakers!

JOIN THE WEBINAR:

https://esomar.org/events/making-research-disability-inclusive

For info: info@esomarfoundation.org

ESOMAR Foundation joins forces with the MRS to offer free access to MRS qualifications to young practitioners

MRS qualifications are recognised around the world as the leading qualifications for market and social research. MRS has joined forces with the ESOMAR Foundation to offer free access to MRS qualifications to young practitioners who are being sponsored to complete educational programmes in developing nations and emerging countries. Ayesh Jayawardana is the first beneficiary of this initiative.

Read more: https://www.mrs.org.uk/article/mrs/free-access-to-mrs-qualifications-view-from-sri-lanka

Ayesh is following a B.Sc. Marketing Management (special) degree program at the Department of Marketing Management Faculty of Management Studies and Commerce, University of Sri Jayewardenepura. His scholarship was granted through a partnership with the global research consultancy Sapio Research.

Students who receive ESOMAR Foundation scholarships get free access to MRS qualifications.

Studying during the pandemia

It’s a fact, COVID-19 is slowing down the studies of many students throughout the world! Here is news from our two students from Sri Lanka who are lucky enough to be able to study thanks to the generous support of SAPIO and WIRE/Unilever. The scholarship gives them an opportunity to face the challenges ahead and, surely, with universities closing down and distant lessons, life is not easy for them!

News from Ayesh:

Ayesh Maduranga Jayawardana

After my last blog, again university closed down due to Covid-19. At the moment I’m completing my final year first semester which is conducted online.

I learned the basics about research in the previous semester, but I have to do my research in the final year second semester (research subject complete in the last semester of the final year). So sadly, I’m still studying for my research.

As a consequence of Covid-19 (closing of my university and distance studying), I’m still a final year first-semester student and I haven’t graduated yet, but I hope to enter the job market soon and complete my internship.

Again I’m not forgetting the opportunity given to me by the ESOMAR Foundation! Thank you very much.

Ayesh is following a B.Sc. Marketing Management (special) degree program at the Department of Marketing Management Faculty of Management Studies and Commerce, University of Sri Jayewardenepura. His scholarship was granted through a partnership with the global research consultancy Sapio Research.

News from Chamari:

Chamari Jeewanthi Hapuarachchi

When we consider my academic activities, I have already completed my exams. As a partial requirement for the complete B.Sc. Marketing Management (special )degree, we had to complete a “Research study” and “Internship”.

I have completed my Internship as a Management trainee in a well-reputed Digital Marketing Agency ebirds.lk. As a management trainee, I was able to develop my Digital Marketing practical knowledge, Interpersonal communication skills, Leadership and Time management skills, Research study skills, Analytics and Decision-making skills, and many more related to the administration.

Due to the growth of obesity and overweight in Sri Lanka, I conducted my research study based on the impact of fitness -health-related social media group engagement on healthy food choice and physical fitness, with special reference to fitness inspiration contents. Finally, the Marketing Department announced that they have selected my research study for the Top 25 Research studies. Therefore I have to present my research study at the Undergraduate research symposium of the Department of Marketing Management that will be held on 6th April. I have to arrange a presentation and get ready for that event.

On 16th March I joined Moonstar Groom Designer as e-commerce manager and here my job role is the management of e-commerce website and online marketing including social media marketing.

I love to win. Therefore I always learn something special and do all I can to achieve success. I also help and encourage others to be successful. Nowadays I’m studying more concepts related to digital marketing because I want to be a marketer. I completed few digital marketing-related online courses and I’m constantly learning, because I want to excel in the industry.

Finally, I want to thank very much the ESOMAR Foundation for the kind support I received to complete my higher education. Your scholarship helped me to undertake my academic activities as I so much wanted!

Chamari is following a B.Sc. Marketing Management (special) degree program at the Department of Marketing Management Faculty of Management Studies and Commerce, University of Sri Jayewardenepura. Chamari is the recipient of a scholarship funded through a partnership with global non-profit Women in Research (WIRe) and Unilever.

A note from the ESOMAR Foundation:

We really enjoy following your progress and your personal lives during these years of your study. We are also happy that you can get through your studies in spite of the difficult times, and that the ESOMAR Foundation can contribute to fulfilling your dream!

We wish to thank our sponsors for so generously allowing us to provide these two scholarships:

             

EF webinar: Study on the relationship between well-being and socio-environmental practices in municipalities of Chile

The seminar will present the results of a study developed by Fundación Basura and GFK company regarding the main socio-environmental practices carried out by people and the relationship these kind of actions have with common well-being, placing special emphasis on the role that municipalities play as promoters of these practices at the community level.

Attendees will understand the following:

  • What kind of practices are people implementing in their daily lives?
  • What is the role that people assign to their municipalities?
  • What kinds of individual actions are related to the collective welfare?

Architect from the PUC with an MSc in energy, technology and sustainable structures from TU Berlin, Germany and International Master in Sustainable Projects from IFA in Madrid, Spain. Since 2011 he has created, directed and coordinated projects around the reuse of materials and citizen participation in architecture in L’Aquila, Italy, Port-au-Prince, Haiti and Chile. Selected as one of the 10 socio-environmental entrepreneurs of Chile of YouthActionNet generation 2016. She worked as communications coordinator of the Latin American network of anerobic biodigestion (RedBioLAC), as a teacher of the course Laboratory of Circular Economy applied in Architecture of the P. Universidad Católica de Chile. She currently works as Executive Director of Fundación Basura

Passionate about the role of data and market research in shaping the lives of people, Dilek has over 20 years of experience as an active market research practitioner on both agency and client-side. She has worked in Personal Care, Foods, Home Care, Tobacco, Office Products and Consumer Health categories across Turkey, UK and US throughout her career.

After some soul searching in 2015, Dilek has decided that part of her heart and passion also lies in Sustainable Development and helping UN, governments, NGOs, and Academia with services and data that they need for the measurement and implementation of UN Sustainable Development Goals. She has been involved in speeches in several UN Side Events to this end, to promote the importance of market research to understand citizen perceptions to the governments. And, therefore, she currently divides her time between her job at Johnson &Johnson and her role in Paragon Partnerships, a global network of Market Research professionals coming together to help Sustainable Development, where she acts as the Executive Coordinator. Dilek is also an avid photographer and Red Cross volunteer.

 

Live webinar 25 November 2020, 17:00 Amsterdam | 13:00 Santiago de Chile

 

                                   

EF webinar: Impact of The Pandemic in Latin America – Understanding doctors’ perspectives

In September 2019, Fine Research began an unprecedented study in the region of challenges in the medical profession. Two months before the pandemic outbreak in Wuhan, their team asked doctors in North and Latin America about the health situation in their countries and their level of preparedness in case of a calamity. With the start of the pandemic, Fine Research decided to start a series of projects on #COVID19. The latest piece, completed in late May 2020, involved a large-scale fieldwork in 16 countries, interviewing over 5000 physicians in Latin America with the aim of understanding the main challenges they face in the midst of the pandemic.

The project, which was shared in the media in several countries in Latin America, details the impact of COVID-19 in the region grouping insights into four main axes: assessment of policies, evidence on the pandemic, impact in doctors and future scenarios.

For this webinar, Diego Casaravilla, Fine Research Director will be joined by Ana Maria Mendéz, National Fundraising Director, Save The Children (Colombia).

You will discover answers to:

– What were the main health priorities before the pandemic?

– How do doctors rate hospital infrastructures and country policies?

– What are the new professional challenges for doctors?

– How has the current context impacted doctors emotionally?

– How has the pandemic affected treatment adherence for Cancer, HIV or Diabetes patients?

– What future scenarios do HCPs imagine will be likely to happen?

Attendees will have a better understanding of the near term, and longer-lasting consumer impacts and changes as a result of COVID-19.

 

Diego has founded and fully manages Fine Research, an independent MR data collection network in Latin America with offices in Brazil, Mexico, Colombia, Argentina and Uruguay. His agency focuses on healthcare., consumer and b2b fielding. Created in 2008, Fine Panel, is the first and largest panel of Healthcare professionals in LatAm with over 100,000 active members in this region.

 

Ana Maria is Marketing and Fundraising Director of Save The Children Colombia. She holds and MA in Marketing and over 6 years of experience in the sector and has coordinated the launch of several marketing campaigns that yielded over 250% annual growth in funds raised over the past three years.

 

Live webinar 23 July 2020, 17:00 C.E.S.T | 12:00 GMT-3 

 

                                   

EF webinar: Understanding and Planning for Consumer Changes as We Adapt to The New Normal

ITWP companies Toluna, Harris Interactive and KuRunData have developed Global Barometer that’s run in 19 markets every two weeks.  The study provides insights into the impact that the Coronavirus pandemic has had on daily life, the way people shop, the products they purchase, and ultimately what behaviors we anticipate consumers continuing when the pandemic is over.

We’ll speak about the following;

  • Government involvement – In the eyes of consumers, brands haven’t been perceived as supportive during this crisis. However, retail establishments have been well-perceived.  Many consumers feel that governments and brands need to work together during the pandemic, however they don’t see this happening any time soon.
  • Consumer stress and consumption impacts – Consumers are stressed and behaving differently as a result.  They report that they want to take care of themselves, but have also reported that they’re eating poorly, and taking less exercise.
  • Restrictions have been eased, what will consumers feel comfortable doing – Many are looking forward to business as usual, and venturing out, but they will be more conservative financially (and take fewer health risks).
  • Where will people spend, where won’t they – Again, we’ve seen consumers react to the pandemic in many ways.  People have reported that they will be more financially conservative, but do place value on giving back to their community and charity in new ways.

Attendees will have a better understanding of the near term, and longer-lasting consumer impacts and changes as a result of COVID-19.

 

Frédéric is an industry visionary and speaks often among industry leaders about the transformation of market research, impacts of automation and more. As CEO of ITWP, Frederic leads a staff of more than 1,400 spanning 24 offices and 5 continents as Toluna and Harris Interactive Europe.

 

Janice is a marketing professional with close to 20 years experience and a proven track record for developing results-oriented marketing programs. She couples senior-level experience with tactical know-how that spans enterprise-wide strategic branding programs through to digital and social marketing strategies.

 

Live webinar 24 June 2020, 17:00 C.E.S.T | 11:00 US E.S.T. 

 

                                   

EF webinar: Thriving During Crises

Thriving During Crises Webinar Rescheduled – New Date & Time To Be Announced!

Right now your organisation is probably facing some variants of these three questions.

How should you deliver your offer? How can your communication messages cut through? And, of course, how do you ensure income keeps flowing?

‘Thriving During Crises’ will explore the intersection of research, crisis communications and leadership.

This webinar presented by Patrick Olszowski from Outrageous Impact will offer practical tips and steps you can take today to start to prepare your organisation to weather the storm and be ready, for whatever comes.

Building on 20 years’ experience of crisis comms and research, there will also be the chance to have your pressing questions answered.

Patrick is a qualitative researcher who works with people positively changing the world. Patrick’s firm, Outrageous Impact, is on a mission to put powerful research into the hands of charities and mission-driven organisations, in order to answer their most critical questions.

Outrageous Impact brings together an experienced network of senior researchers and communicators, from a range of disciplines, to help organisations to change the world faster.

During his career, Patrick has raised millions of pounds, changed laws and been involved in responding to global events including Grenfell Tower, Covid-19, and the migrant crisis.

Patrick recently founded CrisisConnections.info, connecting 80+ experienced professionals with charities around the world for free 1hr advice sessions.

Outrageous Impact has worked alongside organisations including Which?, Stroke Association, a Fortune 500 healthcare company, The Brooke animal charity, Time to Change and more.