As I sit down to write this and reflect on my academic journey, one phrase comes to mind—Fueled by ESOMAR Foundation. I am overwhelmed with gratitude and a deep sense of accomplishment. On February 14, 2025, I completed my final coursework exam—a moment that felt both surreal and exhilarating. It has been a long and transformative journey, one that has stretched my intellectual limits, reshaped my thinking, and reinforced my passion for research and data-driven decision-making.
The ESOMAR Foundation’s support has been more than just financial assistance; it has been a catalyst, propelling me into a transformative learning experience filled with knowledge, meaningful connections, and a clearer vision for the future. It also gave me the confidence and motivation to pursue my studies with unwavering dedication. It reaffirmed my belief in the power of education and the importance of organizations that invest in knowledge and talent.
The Courses That Ignited My Passion
Throughout my coursework, several subjects left a lasting impact on me. Project financing stood out the most—I realized how crucial it is, especially in the world of research, where securing funding can be a challenge. Understanding the financial mechanisms behind projects, the sustainability of funding models, and the strategies to navigate financial constraints has been eye-opening.
Equally inspiring were courses on environmental issues, particularly those exploring climate change and how projects impact the environment and vice versa. As someone deeply concerned about sustainability, these discussions reinforced my commitment to ensuring that research and development projects align with environmental conservation.
Then came statistics and research methods—which have always excited me. I strongly believe in the power of data to shape meaningful decisions, and my coursework only deepened this belief. One of my esteemed professors often emphasized data-driven decision-making, and that phrase has become a guiding principle for me. I do not just want to be a researcher or a project manager; I want to be one who embraces data as a cornerstone for impactful change.
The Power of Connections
One of the most rewarding aspects of my journey has been the relationships and intellectual exchanges I’ve built with my peers, lecturers, and mentors. Engaging discussions inside and outside the classroom have sharpened my perspectives, challenged my assumptions, and broadened my understanding of various subjects.
My professors, in particular, have been instrumental—not just as educators but as thought leaders who encouraged us to question, analyze, and innovate. Their guidance has given me confidence in my abilities and reinforced the importance of lifelong learning.
The friendships I’ve made with classmates will remain invaluable. These are individuals with diverse backgrounds and perspectives, and our shared experiences have created a network of future researchers and professionals who I know will make a difference in their fields.
Looking Ahead: Research with Purpose
As I transition into the next phase—my research project—I am more than fired up. I am going into it full throttle, ready to apply everything I have learned. This research is not just an academic requirement for me; it is a chance to contribute meaningfully to my field, to produce knowledge that can inform policies, and to make a difference in real-world applications.
I know the road ahead will not be easy, but the foundation laid by my coursework, the support of the ESOMAR Foundation, and the academic network I have built give me confidence. This is just the beginning of an exciting journey in research, data, and impactful decision-making.
A Heartfelt Thank You
To the ESOMAR Foundation, I extend my deepest gratitude. Your support has not only enabled me to pursue my education but has also fueled my ambition to create change through research and data. Your investment in students like me is an investment in the future of knowledge and progress.
To my lecturers, classmates, and everyone who has been part of this journey, thank you for the knowledge, the encouragement, and the thought-provoking conversations. You have been an essential part of my growth, and I will carry these experiences with me as I move forward.
This is just the beginning. Fueled by ESOMAR, I am ready to take on the future.
Tom Joe Omollo is pursuing a Master of Arts in Project Planning & Management at University of Nairobi, Kenya. Tom Joe is the recipient of a scholarship funded by the ESOMAR Foundation.
How you can support
If you are a market researcher, a national market research association, an NGO involved in research, or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org
Partners & Sponsors
We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more about how you can support us, please find more information here or contact: info@esomarfoundation.org
I’m Pisey Choub, the youngest in my family, and I come from Cambodia. Pursuing a Master’s in Global Innovation Management at the National University of Phnom Penh has been a life-changing experience—one made possible by the generous scholarship from 
Beatrice Karimi, the student from Kenya who received the ESOMAR Foundation scholarship sponsored by WIRe, was invited by the ESOMAR Foundation to join the group of student-helpers during the recent 
My name is Pisey Choub, and I am currently a Master’s Degree student at the National University of Management in Phnom Penh (Cambodia), specializing in Global Innovation Management. I am grateful to have received scholarship funds from the ESOMAR Foundation, with 
Wander into the unknown, open your heart & take the leap! I wrote these words down on the first day of 2023 as my mantra throughout the year and sure enough, dreams of faraway places came knocking at my doorstep and roaring my name so loud.