Category: News

January 29, 2025

Myanmar Researchers team up with ex street children

Since the military coup four years ago, the situation in Myanmar has continuously deteriorated due to ongoing armed conflict and multiple economic shocks have impacted severely on livelihoods. More than half of Myanmar’s townships are in active conflict – millions of people having been displaced – including many children who had to flee their homes. Widespread economic hardship has led to increased child labour and more children end up living on the streets.

ESOMAR Foundation has kindly supported Myanmar researchers with access to research education and donations. This holiday season, the idea was to give back and donate our time – and money, if possible.

We hosted a Christmas cookie decoration session in a day care centre for ex-street children to spread cheer, and positive memories. 450 cookies were baked on order by a social enterprise, ready to be decorated by over 70 children. Overwhelmingly, we had volunteers and donors covering most research agencies in Myanmar and the initiative was also supported by the Myanmar Research Association.

This CSR activity was not just about giving as it also created a sense of community among us researchers. What makes this initiative even more special is the generosity of our team members. Despite facing their own challenges due to economic hardship, many of them stepped forward to make a financial contribution to make this event happening. Considering that the local research industry has shed over 55% of its turnover in the past 4 years, facing high inflation (25%+) and reduced employment, donating money comes not easy. Yet, we got enough funds to cover for all supplies and even could make a cash donation to that NGO’s emergency relief fund.

I would like to extend my deepest gratitude to everyone who donated and participated in making this event possible. Generosity and kindness have a profound impact in the desperate context of Myanmar. I hope that together, also with you in the wider international research community, we can continue to help fostering hope and resilience among our colleagues and the people in Myanmar.

Marita Schimpl is the ESOMAR Representative in Myanmar and Managing Director of MSR Market Research.

November 3, 2024

Of first times, of dreams coming true and of ticking off bucket lists

Beatrice Karimi, the student from Kenya who received the ESOMAR Foundation scholarship sponsored by WIRe, was invited by the ESOMAR Foundation to join the group of student-helpers during the recent ESOMAR Congress held in Athens on 8-11 September. Read about Beatrice’s write-up of her Congress experience

1:20 am 7^th September, I boarded a plane to Europe, I cried a little as I remembered ‘’little me” dream of stepping to Europe was a few hours to becoming a reality. 15 mins before this I was on a call with my mum and my friend, my friend told me to go become the GIANT I have always wanted to be, and my mum said “God bless everyone who has been part of my scholarship journey”

This journey was so emotional, and it felt like I was going to meet my parents for the first time. I was finally going to meet people who really matter to me, people who love me deeply and people who saw my potential just from my certificates. I always looked forward to the day I will finally meet the ESOMAR and WIRe team and get to hug them and say it from my mouth how grateful I am everyday for choosing to love me, invest in me and making my dreams come true.

Lately my scholarship journey has made me believe in miracles.

What a nice way of starting my 2^nd year of masters! This opportunity gave me a platform to meet professionals and come across ideas that are crucial in market research and those that will guide me while reflecting joining the market research space.

ESOMAR congress was not at all my usual type of conferences I have attended before, the recognition given to students and their power of believing in mentorship for young people gave a lot of hope for the growth of market research, the incredible evening hang outs and the exquisite all which dinner by the beach was such an incredible opportunity to let loose while at the same time get to interact with professionals who have experience of the market. I enjoyed every bit of the congress; from meeting the whole ESOMAR team, the WIRe team and all other people from the industry that I only interact with on LinkedIn.

This trips to Athens exposed me to the diversity of the industry, I was able to interact closely with professionals and boosted my knowledge as I navigate a career in market research.

What an experience!!unforgettable and worth a million words. I made connections, learnt a lot and came out fully challenged at how Market Research has potential.

I say a billion thank you(s) and I promise to make you proud.

Beatrice Karimi is pursuing a Master in Development Studies (MA Development Studies) at the University of Nairobi, Kenya. Beatrice is the recipient of a scholarship funded through a partnership with Women in Research (WIRe).

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

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We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more about how you can support us, please find more information here or contact: info@esomarfoundation.org

October 8, 2024

Hear from Tom Joe, a new recipient of the ESOMAR Foundation scholarship

“Not Again… Not Anymore”

After dropping out of a master’s class for a record second time, due to financial reasons, I was almost losing it. I asked myself too many questions without answers … “Not again!!” You see I had the willpower (…And Still Do), but the finances were constricting.

Let me tell you a story of a Great Researcher, of course before he becomes a great one-Courtesy of the ESOMAR Foundation. One day a friend of mine came to my desk and showed me a website and claimed that a certain organization known as ESOMAR Foundation was offering scholarships. I took her words seriously and started the application process. I knew how important getting a scholarship would mean to my career and family. Then on one fine evening on a Wednesday, November 15, 2023, at exactly 9:03 PM I received an email from the ESOMAR Foundation that they were interested in financing my education, I was so overjoyed and eager to start school like the “previous day”. This day Forever remains engraved in my heart like an intaglio.

Fast forward, I started my orientation on February 19th, 2024, pursuing a Master of Arts in project planning and Management. My first semester went on seamlessly and I was able to attend all the classes and did the exams. Currently, I finished my second semester. The only challenge that I have faced this semester is about the civil unrest In Kenya. I have made great connections, both in career and Academia, in school, some of whom are into Research like me. The most intriguing thing for me is that I am in a class full of CEO’s and Engineers, ooh! what a privilege. I am overjoyed to be able to finally pursue my academic and career dreams and fortunate enough to have mentors along the way. You see a journey walked with others can lead far. Having this scholarship has given me peace of mind and a unique opportunity to be able to focus and attain my career goals in research. I now say … “Not anymore!!”

I go by the slogan “Loosing hope or giving up is a luxury I cannot afford, it’s too expensive and it’s costs too tremendous”

Words cannot express my joy, I say a big THANK YOU to ESOMAR Foundation for this scholarship. May God Bless you all.

Tom Joe Omollo is pursuing a Master of Arts in Project Planning & Management at University of Nairobi, Kenya. Tom Joe is the recipient of a scholarship funded by the ESOMAR Foundation.

How you can support

If you are a market researcher, a national market research association, an NGO involved in research, or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

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August 17, 2024

A labour of love

A tale is told of a love that is brewed from known strangers our hearts fall in love with every once in a while, that actually gives us warmth for lifetime.

All our lives we seek a love that is passionate enough to promise us forever, there’s a love that is always looking forward to 8 PM to ask how your day was, and there’s that type of love that signs a 2-year contract to just love you unconditionally, invest in you and transform you into what little you ever dreamt of. It feels amazing watching people decide to come together and put you as their own responsibility.

Esomar Foundation really took me in as their labour of love.

Year 1 down!! What a journey.

I remember when I was applying for my scholarship and I wrote, ‘’I desire growth’’ and you know what? I already submitted my first research proposal, and my supervisor was happy with my work, isn’t this growth? Your baby is growing!

My first year of master’s has been quite an interesting journey full of love, from being given a mentor who has been guiding me and always there for me anytime I need help, to being offered new courses that will boost my career development and to being introduced to other professionals who guide me as I journey through my career. I have watched myself grow and now approaching work assignments differently.

I look forward to more growth and to another year of expanding my capabilities, networking and making use of all the opportunities accorded to me.

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May 29, 2024

Education: The Sharpest Weapon for Navigating One’s Journey

My name is Pisey Choub, and I am currently a Master’s Degree student at the National University of Management in Phnom Penh (Cambodia), specializing in Global Innovation Management. I am grateful to have received scholarship funds from the ESOMAR Foundation, with Sapio Research being the donor providing this support.

The journey to completing my studies spans two years, and so far, I have greatly enjoyed my classes. I have been learning about Innovation, Entrepreneurship, Talent Management, and many other enriching subjects. The classes have been incredibly engaging, particularly because most of the professors come from various countries, bringing diverse techniques and styles to education. All of the subjects have been very useful for my daily work and have expanded my research knowledge. Due to my hard work, I have achieved an average score of 90.72 in all the subjects.

Currently, I am working on my project capstone research, which is the final project for my Master’s Degree. I have chosen “Mobile Threat Defense in the Cambodian Market” as my research topic. While Mobile Threat Defense programs may be well-established in other countries, they are relatively new to Cambodia. This is an important area of study because smartphones store a significant amount of sensitive information, which necessitates increased awareness and protection.

Education is the sharpest weapon for navigating one’s journey. Learning opportunities extend beyond the classroom, and I am grateful for the chance to expand my knowledge and experience through this Master’s Degree Program. I would like to express my sincere gratitude to all the supporters and donors who have given me the opportunity to see the world more clearly.

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February 28, 2024

Empowering Market Researchers in Lebanon

In the wake of the devastating Beirut Port explosion on August 4th, 2020, ESOMAR Foundation stepped up to aid Lebanon’s research community by creating the Lebanon Relief Fund. ESOMAR Foundation has collaborated with the University of Georgia and MRII to launch an initiative, aimed at supporting researchers and students in Lebanon.

Through their joint efforts, they offered 20 free online market research courses tailored to equip researchers and students with the necessary skills and knowledge to navigate the field effectively.

The courses offered covered a wide range of topics essential to Market Research.

Applicants were provided with detailed descriptions of each course, enabling them to make informed decisions based on their individual interests and needs.

Witnessing the impact it has had on our community has been truly inspiring. The knowledge and skills acquired through these courses have empowered individuals to navigate their professional paths more effectively.

To provide a glimpse of the impact firsthand, we are pleased to share feedback from some of the successful learners:

“I am delighted to share that the course was indeed enriching and has significantly impacted both my professional and personal life. The comprehensive content and interactive learning approach have enhanced my understanding of quantitative data collection methods, equipping me with practical skills applicable to my work. The real-world examples and case studies provided valuable insights, allowing me to apply the concepts learned directly to my role.” – Abir Richani on Quantitative Data Collection Methods

“Analyzing large datasets can reveal hidden patterns and trends in various aspects of society, economics, and human behavior. This could enhance my understanding of the world around and spark curiosity about social issues and global challenges. I think this course will have a significant and positive impact on my professional and personal life by equipping me with valuable skills, enhancing my knowledge, and empowering me to make informed decisions and contributions to the world”. – Chadi Daou on Working with Secondary Data: Syndicated and Big Data.

“The course was highly interesting and informative; I thoroughly enjoyed it and found the flow to be very smooth. I believe the course was exceptionally well-prepared.”- Ghiwa Mouawad on Communicating Research Results

“I thoroughly enjoyed the course. The content was insightful, and the instructors demonstrated a deep understanding of the subject matter. The course not only expanded my knowledge of working with secondary data but also provided practical insights that I have already started applying in my professional role. The real-world examples and case studies were particularly beneficial in bridging the gap between theory and practice.”- Hassan Idriss on Working with Secondary Data: Syndicated and Big Data

“It was great training, and I benefited from it professionally and academically” – Hala ElZein on Advanced Analytic Techniques.

In conclusion, we extend our deepest gratitude to the ESOMAR Foundation, the University of Georgia, and MRII for their unwavering commitment to supporting Lebanon’s research community. Your collaboration has not only provided educational opportunities but has also fostered hope and resilience in the face of adversity.

Tarek Ammar, ESOMAR Representative for Lebanon, Regional Director at ARA Research and Consultancy

February 14, 2024

The beauty of new beginnings

Wander into the unknown, open your heart & take the leap! I wrote these words down on the first day of 2023 as my mantra throughout the year and sure enough, dreams of faraway places came knocking at my doorstep and roaring my name so loud.

My biggest wish for 2023, was that at some point this year, whenever I will have to introduce myself, I will have to mention that ‘’ I am pursuing my Master’s degree’’ this was only a dream because I always have believed in being the change, and bringing change, in the society I live in and I also desired growth in my career. I believe that if I advance my education, I will gain the skills I need to transform the world and be an asset in the Market Research space.

17^th October 2023, I describe this day as ‘’Beatrice International day’’, it’s like everything in the universe had gathered together and decided it’s about time my life shifted into new many beginnings that would bring me so much bliss. This is the day I received my scholarship confirmation from ESOMAR Foundation/WIRE. Finally, my dream of advancing my education had come true, and people who only knew me through my certificates decided to invest in my future and transform me into the professional I have always desired to be.

Since I started my Master’s degree, it has been a series of new beginnings for me, from meeting a new family from ESOMAR Foundation/WIRE, my classmates, attending classes every day and the shift my life had to take to now being a full-time student, these are experiences I wish I knew were waiting for me. Lately, I have been happy, contented, and at peace as I embrace this new journey of achieving my dreams.

From Nairobi Kenya, I send a billion thank you (s)!!!

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January 26, 2024

New scholarship awarded in Kenya

26 January 2924, Amsterdam, NL – ESOMAR Foundation recently funded a new scholarship benefiting a deserving student entering into a market research-related field of study in Kenya.

Beatrice has the desire to further her education by pursuing a Master’s degree which she believes will equip her with more knowledge and skills to guide her in how she approaches situations in the research industry and development sector at large.

Upon the announcement of her scholarship being funded, Beatrice shared: “I was thrilled to learn about my selection to the programme and I deeply appreciate all the efforts the ESOMAR Foundation and WIRe have put into transforming me into the professional I desire to be. Thank you so much for making my dream come through and thank you a million from Nairobi!”

“We are deeply grateful to the WIRe community for the continuous support of the ESOMAR Foundation scholarship programme. We wish all the best to Beatrice on her journey towards becoming an inspiring professional in our industry ” said ESOMAR Foundation President John Kearon.

“We’re thrilled to once again collaborate with the ESOMAR Foundation on this critical initiative, enabling us to provide women globally with professional development opportunities that are truly life changing. The passion and generosity of the WIRe community continues to inspire us year after year; as our fifth Global Scholarship Fund recipient, the funding of this award is a testament to the lasting impact we can make when we choose to collectively support each other. We wish Beatrice the very best on her educational journey and look forward to her post-graduate success in this industry.” said Kristin Luck, Founder, Women in Research – WIRe

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September 27, 2023

Better to see something once than hear about it a thousand times” – Asian Proverb

Pisey Choub, the student from Cambodia who received the ESOMAR Foundation scholarship sponsored by Sapio Research, was invited by the ESOMAR Foundation to join the group of student-helpers during the recent ESOMAR Congress held in Amsterdam on 10-13 September. Read about Pisey’s delightful write-up of her Congress experience

I can say this was one of the finest and most satisfying adventures of my life I had a chance to visit a European country which is Amsterdam City in the Netherlands for the ESOMAR Congress 2023. Each day of the trip brought new sights and new adventures especially new experiences that I never had before. Amsterdam is a beautiful city. People like to use Boats, Bicycles, trams, and buses for traveling. The city is not too crowded by traffic jams and less noise from the car horns. The weather there is very good, some days the sunny day, and some days the windy day. I am so impressed by the way that they can conserve and maintain the old building very well. To talk about the people there, they are all so friendly and helpful.

I felt so scared for the first time since I had never travelled so far from my country before but after I met Ms Phyllis Macfarlane, I felt so warm and all the fear that I had gone away. I am so delighted by the way she took care of me and treated me as a family member. She took me to see the city and introduced me to meet with the ESOMAR Foundation Team as well as other people in the event for networking.

I gained a lot of life experience during the lovely dinner with the ESOMAR Team, they shared with me about work experience and life tips to make the work and life balance. During the congress, after I had done my volunteer tasks, I had some time to see and hear from the speakers about their experiences and their marketing research presentations. It is very interesting the way they do the explanation and the way they use the method to collect the data. This is the chance that I can learn from them about the techniques they use, insights, and tip which is up to date with the market research now.

I have a little hope that one day I have a chance to present about marketing research at the international congress like this. But everything like this could not happen without Sapio Research and support from the ESOMAR Foundation. I am very grateful to Ms. Jessica Bunce for the fund support from Sapio Research that she has provided to me. This support allows me to see what the world looks like and lets me go another step closer to the Market Research world. I am very happy and feel proud to share with my family, friends, and Masters’ Degree Class about this exciting experience. Live the life of your dreams, you never know what is happening next, but you need to be ready for the opportunities that will come.

Thank you for everything you have done for me.

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June 15, 2023

From Dream into Reality

From a young age, I kept hearing words from my father: “Only education would make you live better and work better than I do now”. This word is repeatedly played around in my mind until now, and what he said is true.

Education is a sharp weapon for us to fight for our life. Some said, “You can continue your degree only if you grow up in a good-condition family.” I’m afraid I have to disagree with this statement. Nothing can stop you from your goal if you think you can do it.

I enrolled in a government school from primary to high school without paying fees. Because of my hard work and enjoyment of learning, I became an outstanding student. I kept learning, hoping to get the scholarship to continue my bachelor’s degree at the university. I knew that if I could not get the scholarship, I might not have a chance to continue my bachelor’s degree immediately after my diploma, and I needed to work more to save for my school fee to enroll in a quality university in my country which is the Royal University of Phnom Penh. My hard work paid off in return. I had an opportunity to get a 100% scholarship for my bachelor’s degree and graduated with a great result. These opportunities allow me to have a better job to support my family and myself; the most important is to cut the burden on my father because he is getting old now.

My dream never stops. I still hope to continue the Master’s Degree in the Global Innovation Program at the National University of Management, the best program that allows me to study with an international standard program as well as international professors. Supporting my family is not the only goal for me, and I am ambitious to become a quality human resource to help the Cambodian people to have better jobs, live in good conditions, and have enough ability to send their children to study in better schools without working so hard like my father. Once I heard there was a scholarship program from ESOMAR Foundation for Post-graduate students, my dream started to have the light come in. So I tried my best to get this chance in my hand.

Finally, a dream is becoming a reality. I have been granted a scholarship to cover the tuition fees. Thanks very much to the ESOMAR Foundation, and deeply thankful to the supporter Sapio Research, which allows me to achieve another step toward my biggest dream in life. This scholarship is improving not only me, but I will bring this as the capital to supporting all the young generation to become the better human resource for the future.

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