Can it go further, and help us to better it? We look at an advertising campaign run by the ESOMAR Foundation using research insight to improve people’s lives. Armed with a generous gift of online banner advertising space from AOL’s own Foundation Oath for Good, here is what happened. Three years ago ESOMAR created the …
This year the ESOMAR Foundation training programme will conclude with a series of events taking place in Colombo in cooperation with the Market Research Society of Sri Lanka, MRSSL. On 21-23 November Phyllis Macfarlane, Treasurer of the ESOMAR Foundation and Global Training Programme Manager at GfK, Dilek Ozler, Sr. Consumer & Market Insight Manager, People …
This is the first blog from Innocent Rwamba Nyaga who is following the MS in market research at the University of Nairobi, Kenya. Innocent is the recipient of the ESOMAR Foundation / MSRA Scholarship sponsored by WIRe and Unilever The phrase ‘baptism by fire’ was first coined by John the Baptist in the Bible in The …
This is the third blog from Nutsa Kvitashvili who is following the BA Program of Sociology at Caucasus School of Humanities and Social Sciences. Nutsa is the recipient of the ESOMAR Foundation Scholarship sponsored by Inizio. It’s been a while since my last blog so I’m going to tell you a little bit about my …
How Street Invest and Big Sofa created a remarkable video : ‘I am One in a Million’ from qualitative research findings – with the objective of changing the public perception of Street Children – to humanise them. Street children’s stories: “I am one in a million” Street children are young people who live and / or work …
This is the fifth blog-post from Esther Tot who received the ESOMAR Foundation Scholarship to study at the English based Bachelor Degree program in International Business at the National University of Management (NUM) in Phnom Penh, Cambodia. It’s kind of weird but wait until I’ll explain why there’s a baby prawn and an adult prawn! …
How Research Guided Program Strategy and the Behavior and Attitudinal Shift that Resulted from It In 2015 the only LGBT non-profit organization in Cambodia, Rainbow Community Kampuchea (RoCK), commissioned Kantar TNS Cambodia to conduct a large-scope baseline study to objectively verify and understand the situation of the LGBT population in Cambodia especially from the …
This is the third blog-post from Paola Loy Villagran, the recipient of the ESOMAR Foundation scholarship in Guatemala. Paola tells us about her studies and her social life. During the last months I started a Human Resources course in which we had to investigate the work climate of some companies in the country …
The world is currently facing the largest refugee crisis since World War II. There are 22.5 million refugees in the world. And the largest group, 5 million, are refugees from Syria. At the same time, refugees have negative connotations, with the European public’s propensity to help being on shaky ground. We investigated whether increasing public …
A review by Phyllis Macfarlane The session titled ‘Making the World a Better Place’ aimed at debating some ways forward to help tackle societal issues. “This is the people’s agenda, a plan of action for ending poverty in all its dimensions, irreversibly, everywhere, and leaving no one behind,” said Ban Ki-moon, the …
