Training in Sri Lanka – A review by Phyllis Macfarlane

On 21-23 November Phyllis Macfarlane, Treasurer of the ESOMAR Foundation and Global Training Programme Manager at GfK, Dilek Ozler, Sr. Consumer & Market Insight Manager, People Data Center & Unilever Executive Coordinator of the Paragon Partnership and Sajeevani Hewage, Consumer & Market Insight Manager, Unilever Sri Lanka, addressed the Sri Lankan Market Research, Marketing and …

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Nicolin hopes to find employment!

The end of the year is fast-approaching and I am not looking forward to searching for new hobbies to keep me occupied. I doubt I will be visiting my family this Christmas due to the fact that I have not found employment as yet. However, I have to remain positive for the sake of sanity. …

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Make a Difference!

We are getting close to the end of the year festivities! It’s that time of the year when donating comes as a natural gesture of warmth and solidarity.     We would like to thank our many donors who are filling this special time of the year with joy and generousity! A big thank you …

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Research can help us understand the human condition

Can it go further, and help us to better it? We look at an advertising campaign run by the ESOMAR Foundation using research insight to improve people’s lives. Armed with a generous gift of online banner advertising space from AOL’s own Foundation Oath for Good, here is what happened. Three years ago ESOMAR created the …

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Developing the Impact of Research in Sri Lanka

This year the ESOMAR Foundation training programme will conclude with a series of events taking place in Colombo in cooperation with the Market Research Society of Sri Lanka, MRSSL. On 21-23 November Phyllis Macfarlane, Treasurer of the ESOMAR Foundation and Global Training Programme Manager at GfK, Dilek Ozler, Sr. Consumer & Market Insight Manager, People …

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Marketing research; Baptism by fire

This is the first blog from Innocent Rwamba Nyaga who is following the MS in market research at the University of Nairobi, Kenya. Innocent is the recipient of the ESOMAR Foundation / MSRA Scholarship sponsored by WIRe and Unilever The phrase ‘baptism by fire’ was first coined by John the Baptist in the Bible in The …

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I am one in a million

How Street Invest  and Big Sofa created a remarkable video : ‘I am One in a Million’ from qualitative research findings – with the objective of changing the public perception of Street Children – to humanise them. Street children’s stories: “I am one in a million”     Street children are young people who live and / or work …

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From baby prawn to adult prawn

This is the fifth blog-post from Esther Tot who received the ESOMAR Foundation Scholarship to study at the English based Bachelor Degree program in International Business at the National University of Management (NUM) in Phnom Penh, Cambodia. It’s kind of weird but wait until I’ll explain why there’s a baby prawn and an adult prawn! …

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Transforming LGBT Opponents into Allies

How Research Guided Program Strategy and the Behavior and Attitudinal Shift that Resulted from It   In 2015 the only LGBT non-profit organization in Cambodia, Rainbow Community Kampuchea (RoCK), commissioned Kantar TNS Cambodia to conduct a large-scope baseline study to objectively verify and understand the situation of the LGBT population in Cambodia especially from the …

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