Since the military coup four years ago, the situation in Myanmar has continuously deteriorated due to ongoing armed conflict and multiple economic shocks have impacted severely on livelihoods. More than half of Myanmar’s townships are in active conflict – millions of people having been displaced – including many children who had to flee their homes. Widespread economic hardship has led to increased child labour and more children end up living on the streets.

ESOMAR Foundation has kindly supported Myanmar researchers with access to research education and donations. This holiday season, the idea was to give back and donate our time – and money, if possible.

We hosted a Christmas cookie decoration session in a day care centre for ex-street children to spread cheer, and positive memories.  450 cookies were baked on order by a social enterprise, ready to be decorated by over 70 children. Overwhelmingly, we had volunteers and donors covering most research agencies in Myanmar and the initiative was also supported by the Myanmar Research Association.

This CSR activity was not just about giving as it also created a sense of community among us researchers. What makes this initiative even more special is the generosity of our team members. Despite facing their own challenges due to economic hardship, many of them stepped forward to make a financial contribution to make this event happening. Considering that the local research industry has shed over 55% of its turnover in the past 4 years, facing high inflation (25%+) and reduced employment, donating money comes not easy. Yet, we got enough funds to cover for all supplies and even could make a cash donation to that NGO’s emergency relief fund.

I would like to extend my deepest gratitude to everyone who donated and participated in making this event possible. Generosity and kindness have a profound impact in the desperate context of Myanmar. I hope that together, also with you in the wider international research community, we can continue to help fostering hope and resilience among our colleagues and the people in Myanmar.

Marita Schimpl is the ESOMAR Representative in Myanmar and Managing Director of MSR Market Research.