The seminar will present the results of a study developed by Fundación Basura and GFK company regarding the main socio-environmental practices carried out by people and the relationship these kind of actions have with common well-being, placing special emphasis on the role that municipalities play as promoters of these practices at the community level.

Attendees will understand the following:

• What kind of practices are people implementing in their daily lives?
• What is the role that people assign to their municipalities?
• What kinds of individual actions are related to the collective welfare?

Architect from the PUC with an MSc in energy, technology and sustainable structures from TU Berlin, Germany and International Master in Sustainable Projects from IFA in Madrid, Spain. Since 2011 he has created, directed and coordinated projects around the reuse of materials and citizen participation in architecture in L’Aquila, Italy, Port-au-Prince, Haiti and Chile. Selected as one of the 10 socio-environmental entrepreneurs of Chile of YouthActionNet generation 2016. She worked as communications coordinator of the Latin American network of anerobic biodigestion (RedBioLAC), as a teacher of the course Laboratory of Circular Economy applied in Architecture of the P. Universidad Católica de Chile. She currently works as Executive Director of Fundación Basura

Passionate about the role of data and market research in shaping the lives of people, Dilek has over 20 years of experience as an active market research practitioner on both agency and client-side. She has worked in Personal Care, Foods, Home Care, Tobacco, Office Products and Consumer Health categories across Turkey, UK and US throughout her career.

After some soul searching in 2015, Dilek has decided that part of her heart and passion also lies in Sustainable Development and helping UN, governments, NGOs, and Academia with services and data that they need for the measurement and implementation of UN Sustainable Development Goals. She has been involved in speeches in several UN Side Events to this end, to promote the importance of market research to understand citizen perceptions to the governments. And, therefore, she currently divides her time between her job at Johnson &Johnson and her role in Paragon Partnerships, a global network of Market Research professionals coming together to help Sustainable Development, where she acts as the Executive Coordinator. Dilek is also an avid photographer and Red Cross volunteer.

 

Live webinar 25 November 2020, 17:00 Amsterdam | 13:00 Santiago de Chile

 

                                   

ITWP companies Toluna, Harris Interactive and KuRunData have developed Global Barometer that’s run in 19 markets every two weeks.  The study provides insights into the impact that the Coronavirus pandemic has had on daily life, the way people shop, the products they purchase, and ultimately what behaviors we anticipate consumers continuing when the pandemic is over.

We’ll speak about the following;

• Government involvement – In the eyes of consumers, brands haven’t been perceived as supportive during this crisis. However, retail establishments have been well-perceived.  Many consumers feel that governments and brands need to work together during the pandemic, however they don’t see this happening any time soon.
• Consumer stress and consumption impacts – Consumers are stressed and behaving differently as a result.  They report that they want to take care of themselves, but have also reported that they’re eating poorly, and taking less exercise.
• Restrictions have been eased, what will consumers feel comfortable doing – Many are looking forward to business as usual, and venturing out, but they will be more conservative financially (and take fewer health risks).
• Where will people spend, where won’t they – Again, we’ve seen consumers react to the pandemic in many ways.  People have reported that they will be more financially conservative, but do place value on giving back to their community and charity in new ways.

Attendees will have a better understanding of the near term, and longer-lasting consumer impacts and changes as a result of COVID-19.

 

Frédéric is an industry visionary and speaks often among industry leaders about the transformation of market research, impacts of automation and more. As CEO of ITWP, Frederic leads a staff of more than 1,400 spanning 24 offices and 5 continents as Toluna and Harris Interactive Europe.

 

Janice is a marketing professional with close to 20 years experience and a proven track record for developing results-oriented marketing programs. She couples senior-level experience with tactical know-how that spans enterprise-wide strategic branding programs through to digital and social marketing strategies.

 

Live webinar 24 June 2020, 17:00 C.E.S.T | 11:00 US E.S.T.