What does inclusion mean to you? Who do you consider as a vulnerable group? Your answers are WELCOME as we are preparing the #ESOMAR #Africa Circle on ‘Making research (disability) inclusive’ to be held on 26 October. Such an important topic for those who are interested in collecting data from vulnerable groups, including… Read more

The ESOMAR Foundation’s annual Making a Difference Awards are now open for entries. Our annual Awards are a chance to applaud and reward the best examples of Market Research making a difference to the world’s Charities. Through these awards, the ESOMAR Foundation aims to raise awareness of the impact of… Read more

We are postponing the deadline to submit case studies until 18 June to give an opportunity to those who requested an extension. Please see the Call for submissions for more information and guidelines.   SUBMIT YOUR ENTRY! Read more

The 4th edition of the Making a Difference Awards is on its way! In just three weeks we will start reviewing the entries for these awards. We expect no less than the excellent case studies which won in 2020! The 3 winning cases were brilliant, strong and inspiring examples of… Read more

“Every child needs to be welcomed and defended, helped and protected, from the moment of their conception” 20 November 2020 Pope Francis As last year, we want to celebrate the World Children’s Day by offering our readers and followers a few of the many examples of how solutions have been… Read more

During the recent ESOMAR Insights Festival the inaugural winner of the Global Research Got Talent competition was announced. The joint initiative centres around young researchers using market research to support NGOs and Charities in their local community to address meaningful social issues. For this first edition, the global ESOMAR and the… Read more

We are thrilled to announce the winners of this year’s edition of our Making a Difference Awards. We have received a large number of entries – all of which of great value for highlighting and promoting how the best of research has made a significant difference to Not-For-Profits.  We had… Read more

Let us picture ourselves one year ago. Words like pandemic, lockdowns or new normality, would have sounded as science fiction jargon to most of us. Yet, in September 2019, we happened to conduct a survey across the Americas asking thousands of doctors about how prepared they saw the region to… Read more

In 2016, the Ministry of Healthcare (MoH) of Ukraine adopted the regulation which directly allowed 24/7 access in intensive care units (ICUs). According to the survey only 20% of respondents were able to visit their family members in reanimation 24/7 in 2019. This regulation wasn’t cancelled during COVID-19 epidemic, but… Read more

At BBC Media Action, audiences are the centrepiece of everyday work. This key BBC value is also vital for creating effective communication for development. To understand their audiences and assess the impact, their work begins and ends with research – and this remains true even in a time of crisis.… Read more

Marketing is hard. This is equally true for organisations and marketers in non-profit and private sectors. It should be easy, but it is difficult. One of the main reasons is because consumers – or patients or the general public, depending on how you want to characterise them – have minds… Read more

Pivoting your organization’s operations during a global crisis is no simple matter. On top of event cancellations, funding setbacks, and everything in between, there’s the basic reality that your staff and stakeholders have their own unique personal obstacles occurring concurrently to the evolving tasks at hand. In our webinar session,… Read more

  The Australian finalists for the Research Got Talent Award competition, the Association of Market and Social Research Organisations (AMSRO) and the global ESOMAR Foundation’s exciting new venture, were announced this week. The competition, which has launched in Australia for the first time this year, encourages young professionals to use… Read more

Identifying pathways to change behavior in the U.S. healthcare system 5.8 million Americans are living with Alzheimer’s disease.  By 2050, this number is projected to rise to nearly 14 million.  It’s currently the 6th leading cause of death in the U.S. and kills more people than breast cancer and prostate cancer combined.… Read more

I’d like you to start this article by imagining a different world. Imagine the planet, and the society, you’d like to be living in – is it different to the one we inhabit right now? How does it make you feel to picture that new world? What your mind is… Read more

In the previous article, I discussed how the imagination of your supporters – also called the “System 3” part of their brain – is the key to changing minds and changing behaviour. If you understand how people perceive the world they live in – which may or may not correspond to… Read more

At Be Forward, Africa is our passion. We want to share our passion by bringing to life research and stories from across the continent. A mental health crisis in Kenya Africa is facing a mental health crisis. Over the past year, mental health stories have hit the mainstream media headlines,… Read more

Since the beginning of November 2018 and the start of the Yellow Vest protests, France has experienced a three-fold unprecedented social movement. This mobilisation took place outside any existing organisational framework (i.e. trade unions, political parties or associations). It was also unprecedented in its longevity, as national demonstrations have been held on a… Read more

Plano CDE is a Brazilian social impact business (B Corp) established in 2009 by a group of economists and anthropologists with extensive knowledge in research, consultancy of social projects and public policies for the base of the pyramid. The Organization has the goal of helping to map and understand the… Read more

My Choices Foundation is a Hyderabad-based NGO dedicated to ending violence, abuse, and exploitation of women and girls in India. They address two prevalent forms of gender-based violence – domestic violence and child trafficking – through Operation PeaceMaker and Operation Red Alert. Operation PeaceMaker works in Telangana through thousands of… Read more

In South Africa, adolescent girls and young women make up around 2/3rds of new HIV infections yet men account for slightly more than half of AIDS deaths.  Whilst women are infected at a greater rate, the AIDS deaths do not follow the same linear pattern which suggests men often find… Read more

The story of an enigmatic woman across a state border In July 2018, we set out across to the state of Rajasthan, miles away from Mumbai, the concrete jungle. After a three-hour road journey from the main city, we reached Bhap, a little-known village in Western Rajasthan.  It is home… Read more

Why are there so few women in computing? Jobs are plentiful – demand exceeds supply – and they pay well. Simple, right? Girls don’t like computers. But that’s rubbish. At primary school age, girls and boys have similar interest levels. It’s at secondary school that their interest declines relative to… Read more

India, one of the world’s fastest-growing economies, still loses 300,000 young lives each year to pneumonia and diarrhea, diseases that we have the tools to prevent. If practiced together, handwashing with soap at key occasions (HWWS) and complete immunization, two of the most cost-effective child survival interventions, could significantly reduce… Read more