Blog-post from Esther Tot, who received the ESOMAR Foundation Scholarship to study at the English based Bachelor Degree program in International Business at the National University of Management (NUM) in Phnom Penh, Cambodia. It has been quite a while since I wrote my blog, due to a lot of circumstances that are going on in …
This article is an extract of the “Global Market Research 2018 – An ESOMAR Industry Report” When talking about market research we usually discuss its commercial applications, such as product testing. Less is known about its contribution to the common good, even though development is a multi-billion sector. We ask several non-profits how data supports …
A review by Phyllis Macfarlane, ESOMAR Foundation Board Member At the beginning of May I had the unprecedented pleasure of attending the UN SDG (Sustainable Development Goals) Festival of Action, which has been held annually in Bonn, Germany, since the SDG’s were launched in 2015. I just can’t tell you how energizing and inspiring it …
A unique opportunity to hear the very latest understanding on NfP advertising In this second webinar of our series on Advanced Research techniques, we look at Advertising Effectiveness for Not for Profit organisations. We all know that old adage that half of all advertising spend is wasted, it’s just that we don’t know which half …
This is the eighth blog-post from Paola Loy Villagran, the recipient of the ESOMAR Foundation scholarship in Guatemala sponsored by WIRe and Unilever. My life in recent months has been quite busy. We are about to start the final phase of studies and I am pleased with the work I have done updating myself with …
Deadline for applications extended until April 29th Due to demand, the new deadline for the Making a Difference Competition is e.o.d. April 29th. You now have 10 extra days to submit your entries and have the chance to present your work on the main stage of the ESOMAR Congress in Edinburgh. We’d be thrilled to receive your …
Blog post from Innocent Rwamba Nyaga who is following the MS in market research at the University of Nairobi, Kenya. Innocent is the recipient of the ESOMAR Foundation / MSRA Scholarship sponsored by WIRe and Unilever. To this day, I am amazed at how I landed (got awarded) this scholarship. Every time I try to explain …
ESOMAR Foundation has launched a new series of webinars on Research Knowledge for Not-for-Profit organisations focusing on Advanced Research and Insights. In the first webinar of the series, Sema Sgaier of Surgo Foundation demonstrated the effective use of segmentation, as an aspect of research and explained the fantastic value it can bring to the global development sector. Sema’s …
We are very pleased to announce that Frédéric-Charles Petit, CEO of ITWP Group, Founder and CEO of Toluna, CEO of Harris Interactive Europe has taken yet another challenge and has joined the ESOMAR Foundation Board. This decision is part of the partnership agreement signed by Toluna Group for ESOMAR Foundation’s webinar programme. Toluna identified the …
The ESOMAR Foundation, in partnership with Toluna, is pleased to announce the launch of a new series of webinars. The webinar series is designed to offer insights and showcase advanced research techniques used to improve not-for-profit organisations work. Market research in the private sector grows increasingly sophisticated as researchers and insight professionals develop more advanced analysis techniques and use …
