ESOMAR Foundation strives for Better Results! New Orleans, 18 September 2016…join us! Social research (including opinion and political research) accounts for approximately 3.5 billion USD (GMR 2015) to the industry annually. This is not the largest area of research spend but it is, arguably, one of the areas of research which has the largest direct …
The ESOMAR Foundation has launched its charity prize draw! For the second consecutive year, we are holding a charity prize draw to increase funds for the execution of our activities. In particular, by buying tickets you will help us reach our goal of setting up training, scholarships and help researchers in need in 2017. It’s …
How volunteering can improve your business and community, a research by Beth Pearson, co-founder of B2B market research company Circle Research. Why? In the research industry respondents are our raw materials. We use their thoughts and opinions to manufacture our product – insight. However, unlike most industries whose raw materials are inanimate objects, ours are …
This complex study both in terms of the design and operationalizing was executed by a team of researchers at IMRB International, India. A team of investigators experienced in conducting social research and well acquainted with the regional languages were trained for collecting the data. Background Although the existence of homosexuality is evident in the Indian …
Some populations are hard to survey because they are hard to find, others because they are hard to sample and still others because they are hard to persuade to participate in surveys. Some are simply hard to interview. Examples of hard-to-survey populations include migrants, immigrants, homeless people, persons with intellectual difficulties, the visually impaired, drug …
This is the second blog-post from Nicolin Mamuya, the first ESOMAR Foundation scholarship in South Africa. June 22, 2016 We have already reached the middle of 2016; I guess time seems to fly when you have a lot on your plate. I wrote my mid-year exams this month. How did it go? Well, the first …
There were several issues that supported the need for research by Venezuela’s second most important TV channel in terms of rating. With this article StatMark explains how market research can help NGOs to measure and engage the audience. WHY THE RESEARCH WAS DONE? The conventional methods applied for measuring audience levels generated, from the station’s …
DataIn 2013, the World Food Programme was faced with a challenge when conflict broke out in the North Kivu region of the Democratic Republic of Congo. They needed updated food security indicator data, but could not collect it via traditional methods. This led them to develop a new way to collect food security data: through …
Phyllis MacFarlane – Treasurer of the ESOMAR Foundation, speaks about her experience between the ESOMAR Foundation and the Paragon Partnership. Are you familiar with the United Nation’s 2030 Sustainable Development Goals (SDGs) ? (The first is to end poverty, and the second is to end hunger – it’s always been something of a relief to …
Our next Training Workshop will be held in Kigali, Rwanda, July 25-29th , and brings together two of our passions at the ESOMAR Foundation – the Education programme, which aims to train researchers and young people in market research skills in disadvantaged markets. And the ‘Better Results’ programme, which aims to help the philanthropy sector …
