Nicolin Mamuya, who was granted the first ESOMAR Foundation scholarship in South Africa, is broadening her experience as a graduate trainee and is thinking about a permanent job! 

The year is ending and I still feel as though I have a great deal of work to complete before visiting my family this December. I spend my days and weekends doing school projects and work. Massmart has really taught us, graduate trainees, about merchandising, strategic management as well as other different aspects within an organisation. I tend to converse with employees, from the different divisions under Massmart, to build insight on the different methods of marketing and operations in order to broaden my perspective and possibly draw branches on innovative ideas.

I was recently transferred to the marketing operations area under Builders, one of Massmart’s divisions. This means I assist with the store openings and events as well as the in-store radio management in South Africa, Botswana, Mozambique and Zambia. I am truly happy with the position as it provides the opportunity for me to travel around Africa, something an extrovert like myself would fully enjoy.

On the 25^th of October, I experienced my first Builders store opening. I had to prepare the materials on the day before, set up on the day of the opening and then ensure to manage the marketing activities in order to make certain that everything works out as planned. Pictures of the store opening are as below:

As tiring as it was, it was a great experience. We presented the first customer with a free braai stand (barbeque stand) leaving her very cheerful. The customers were amazed with the amended design of the new store. We offered free popcorn and slush puppies as well as advertised the new services that the organisation offered.  All of this was occurring while a local radio host played music and further advertised the offerings of the new store to the community. It was truly amazing! I cannot wait to open the next store to gain greater experience in order to lead the marketing of the future store openings.

I am also looking forward to visiting my family back in Tanzania. It has been over a year since I last spent time with them, which means seeing them would just boost my happiness and at least bring me into the year 2019 with greater confidence and bliss. Trusting to get a permanent position, I am looking to save money to try and invest in some form of woman empowerment group with the plans to empower females and fight against rape and other forms of abuse in Africa. I further plan to move into my own apartment and create a home for myself, instil better confidence in me and lastly, take greater care of my mother. I can only pray to succeed with my plans.

Blog post from Innocent Rwamba Nyaga who is following the MS in market research at the University of Nairobi, Kenya. Innocent is the recipient of the ESOMAR Foundation / MSRA Scholarship sponsored by WIRe and Unilever.

So, after a whole year, my course work is over! Thank God! Just putting things in place in order to begin my thesis. Well, I haven’t really decided on what I shall be researching on therefore I need divine guidance on this one but hopefully I get that part done soon. Any ideas kindly share them with me on innocentimon@gmail.com if any.

A lot has been happening in my country (Kenya) and I’m pretty sure many might have caught this on international news and as perplexing as it is to outsiders, trust me it’s even more so to Kenyans (maybe worse). Just got me thinking on the many ways our public offices (the occupants of course) fail us as a people. The University of Nairobi, where I am currently studying, is a high calibre public institution. My just concluded semester saw me running around many of the finance offices just to get something so simple fixed and I got so frustrated, raised a great hue and cry but still my issue went unsolved. I had to involve two of my lecturers to have anyone listen to me at all. Eventually I had my issue resolved but not in the timely manner I would have wished.

I should probably mention that I started, at a very tender age, working in a well-known hotel (Sarova Hotels) and if there was something that was drilled into me was excellent service! So I have a serious problem accepting shoddy services. The same way attorneys make for bad witnesses, I cannot stand bad service. I should also mention that I work for a public institution (The National Museums of Kenya) well isn’t that interesting! I see the small and big ways we could improve. In short I have an inside and outside view of our public institutions.

As I write this I want to record, for my personal use, an account of the experiences I face now and compare them to those I shall go through in my future and I pray for a great shift. I don’t know about you but how effective are your public offices? Are they run successfully? If so, then we need a serious crash course!! Don’t get me wrong, I love my country dearly and the potential here (and in Africa) is insurmountable. I think till you live here one would never know the treasures that lie in our continent and this is what I want to see for myself and the future generations.

So in my capacity as a public officer, I try as much as I can to infuse a better attitude when dealing with internal and external customers and as always change the little world around me. Can interpersonal skills be taught or is one born with said skills? Opinions here might differ but I believe that a love for people (yes people) is necessary to be exceptional in dealing with customers. And this is true even when carrying out research studies.

In the same vein, great things are happening here. We are currently hosting the largest East African Travel Trade expo that is seeing travel agents from all over the world having a firsthand experience of Kenya and all it can offer. The one thing that has been standard on their (travel agents) reviews has been how awesome the Kenyan people are, we do love people here thus the topic. You’ll have to experience it to believe it, so come all and sundry.

This is the sixth blog-post from Paola Loy Villagran, the recipient of the ESOMAR Foundation scholarship in Guatemala. 

Guatemala is going through very difficult times recently, because just a few weeks ago an intense volcanic eruption in the country sent lava flowing into rural communities, killing at least 500-600 families and leaving thousands homeless. Dangerous flows of lava, ash and toxic gases took many people by surprise, practically most of them ended buried because they were not able to get out that day. The scenes on tv were so sad, worse than horror movies.

Many of them stopped on the road to watch the advance of the giant ash plumes, but soon the panic began as they realized how fast the plumes were approaching the community. Hundreds of rescue workers, including firefighters, police, and soldiers, worked to help any survivors and recover any more bodies amid the still-smoking lava.

Firefighters said they had seen some people who were trapped, but roads were cut by pyroclastic flows and they were unable to reach them. Photos from days after the disaster zone showed images of ordinary life frozen under a coat of dust. The national disaster agency of Guatemala said weather conditions and still hot volcanic material were making it dangerous for rescuers, so the search stopped soon, however many families are still looking for their relatives.

Businessmen, employees of companies, celebrities, media and even the humblest people of the country have agreed to help all the people who lost all their belongings and their families. I want to talk about the recent disaster in this publication for two reasons: The first one is that every human should know about these natural events (referring to volcanic activity) and that this could happen in their countries too, we have to identify the signs and take precautions in our house and work. And the second thing is that all of us should enjoy all the moments with our families because sometimes we just complain about what happens around us but we do not realize how lucky we are, just by having health, food, and people to love.

My family and I have been working and trying to help this cause. The contribution may be small but with little, we can help much.  With my studies everything is going well, I have learned much and have known new friends.

Blog post from Innocent Rwamba Nyaga who is following the MS in market research at the University of Nairobi, Kenya. Innocent is the recipient of the ESOMAR Foundation / MSRA Scholarship sponsored by WIRe and Unilever.

I have been thinking about how fortunate I am to have been awarded this scholarship by WiRE as I am a silent feminist (my apologies, I digress). But I am overly blessed as there have been so many doors opened for me whether directly or indirectly through the ESOMAR Foundation. I mentioned before that the Green Marketing class of 2018 has constituted a 47million trees project (for the 47 counties). This is a ginormous undertaking so we have to pace ourselves thus we have partnered with other individuals who did this unit a while back, PhD students, meaning there is a wealth of information in one seating. Besides that, we have taken it upon ourselves to categorize green companies in Kenya through measures like where they source raw materials. Are the materials sourced locally or imported? And many other such like measures. We have been meeting and so far so good.

This semester has brought with it a favorite lecturer Dr. Owino. My classmates and I went to him last semester to request him to ensure that he teaches us Research Seminar unit. He is so passionate and he has truly honed his teaching skills I figure very few miss his classes. I’m a staunch believer in giving credit where it’s due and I want to appreciate everyone that has held my hand on this journey.

My main reason for penning this article is to share a fear most have but do not know how to overcome it, or does one really? This fear is the one that comes with meeting new people. I should know as I am very categorical in my thinking and voice it too! So how does one balance between staying true to one’s thoughts/opinions (and sharing them) and managing other people’s egos? I bring this up because for anyone who has entered a new environment, be it work related, social gatherings, school/university et al has experienced this. Like I said, I happen to be a silent feminist (not the chronic one, again I digress) and being born a female in a third world country, one has to know what they are about and learn to fight for what one believes in. So having joined the University through the scholarship, I have learned that I’m definitely not the only one that has opinions and most times these opinions differ. I have had some arguments here and there while in class so I tend to think that after a big disagreement, the person I differed with might want nothing to do with me. Most times this is true but not always. Having said that, I recently rowed with a certain gentleman during a Research Seminar class and I was so sure we would never see eye to eye again but I was pleasantly surprised (we now are working together on the green marketing project). This hasn’t been the case as there are those we cannot work together outside of sharing a class. We all bring unique ideas and opinions in the fold but we still respect one another which I think for any social setting, is crucial.

Also, when I started this program I made quite a number of friends, we shared the same classes so we saw each other quite often and kept up with each other. But as most of us are done with the core units and currently finalizing with the specialization units, most of these friendships have wilted and withered. What makes it even more awkward is when we meet unexpectedly and apologize for all the unfulfilled meetups (on both parties of course). But such is life!

My take away is nothing is set in stone and not everything I engage in will stand the test of time. Or that some of these things (or people) aren’t meant to have a permanent place in my life so I should enjoy the moments (and people too) as they come and go. That is such a cliché statement but nonetheless so true!

Nicolin Mamuya, who was granted the first ESOMAR Foundation scholarship in South Africa, works in the marketing department of a large department store and is on her mission to be a strong and successful female!

Seven months into the year and so much has happened. I finally moved out of the place that I last lived in with my mother. It was such a big step however; it was what I needed to remind myself that I am actually growing. After all, with growth comes change. I have gained confidence due to how far I have come and my future goals are only becoming clearer as time goes. I only have God to thank for all the opportunities I have been blessed with.

To recap, I work in the marketing department of the Builders organisation under Massmart-Walmart. I have been shadowing many of the employees in the department to get an idea of how the different roles and activities influence one another. I’m currently working on an event called Decorex, a common Builders event that provides DIY techniques as well as effective gardening techniques. The amount of detail required in planning events is more than I imagined. I’m also working closely with the public relations coordinator by assisting with the planning of other events and creating press releases as well as social media posts. With such good managers by my side, I attend many of the executive meetings and get the chance to listen to the strategy formulations. This makes me feel very much included and I love it!

The company culture is another amazing factor with a DNA in place to remind employees about the behaviour the company seeks to maintain. Everyone is very helpful, happy and patient which also gets me excited to actually go to work. The company has enrolled the graduates into a business school to study for a Postgraduate Diploma in Business Management as part of the graduate programme. The subjects include marketing, finance, human resources, operations management as well as organisational planning, strategy development and implementation. I wrote my first exam on the ninth of July. It wasn’t very good but I’m very hopeful.

I have also started frequently watching inspirational videos seeing as there really is no formula to this life. One of the interesting videos by Jim Rohn in 1981, provided great food for thought. He mentioned that unless you change how you are, you will always remain with what you have. He continues to state that success is something you attract, not what you pursue. Self-development is therefore important. You can start by changing your attitude and then after, understand all you can do through “childish curiosity”. Childish curiosity means that you should not be skeptical but rather be as curious as a child.

All of this adds to my mission to be a strong and successful female. I’m happy with how far I’ve come and I’m excited about what the future holds.