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Author: Anna Alu

It’s amazing how time flies!

This is the fifth blog from Nutsa Kvitashvili who is following the BA Program of Sociology at Caucasus School of Humanities and Social Sciences. Nutsa is the recipient of the ESOMAR Foundation Scholarship sponsored by Inizio.

I finished the first semester of my senior year at Caucasus University and this semester was probably my favorite of all because I had subjects which were very interesting and exciting for me, that’s why I wrote my final exams pretty well.  By the way this year is Caucasus University’s 20 year anniversary, so this year we will have a lot of fun activities and events and I’m looking forward to it.

It’s amazing how time flies when you are doing things that you like. Four years ago I became a student at Caucasus University, it seems like it was just a few weeks ago but now I’m in my last semester. Those four years at CU (Caucasus University) were educational and also fun. I met new people and most of them are my friends now, I got to do a lot of fun activities, visit university events and parties and just enjoying student life to the fullest. Besides all the fun being in your last semester is tough because you have more responsibilities and a lot of decisions to make. For example, where should I work? Or should I get my master degree first? Where is it better to get a master degree? In Georgia or maybe in Europe? Which university? Which major should I choose? And there are many questions like this which every senior year student should ask their selves and make these life-changing decisions which could be hard for them. Students start to realize that their academic journey which began when they first started school is now ending. Starting a new chapter in your life can be terrifying because we don’t always know what should we expect in the future. But at the same time with changes come a lot of great opportunities for young adults. The end of something is not necessarily a bad thing, it means that something new is starting and who knows maybe this new journey would be more interesting. American author Caroline Myss once said, “always go with a choice that scares you the most, because that’s the one that is going to help you grow.”

 

About My Life

This is the fifth blog-post from Paola Loy Villagran, the recipient of the ESOMAR Foundation scholarship in Guatemala. 

During these days I am taking final exams in the first trimester, waiting for the best results to enjoy the summer holidays.

We followed a course called Operations Research, a discipline that deals with the application of advanced analytical methods to help make better decisions, so we can improve time, costs and customer service processes. We can use these applications in airlines, manufacturing companies, service organizations and many others. Hopefully I will be able to implement some of these methods in my own business in the future.

Easter Week in Guatemala

Among other things, as I mentioned in my last blog, Guatemala has a mix of Mayan and Christian traditions that allow us to unite in faith and family. And since we are so close to the celebration I would like to tell you a little about them.

One of the most important, that reminds me my childhood is making carpets.

There are two types of carpets that are made during Easter Week in Guatemala: The carpets along the processional route, made by residents who invite friends and family to assist them, and the carpets in the churches that are made for the holy vigils by the brotherhoods.

Carpets of “Semana Santa” in Guatemala, the greatest expression of art.

On Good Friday the streets of Guatemala are covered with natural, aromatic carpets of flowers, pines, clover and fruits, which the residents put together and place in front of their homes. There are all kinds and shapes, some of them are very long, even up to a kilometer, with colonial and original designs and usually they are made during the 24 hours prior to the procession.

Families making carpets

And because of the intense detail and amount of time dedicated to their creation, they are meant to be destroyed once the processions pass. This is a way for the people to give something of themselves in memory of Christ’s death.

Also, during this month my family and I attend a special event organized by Avon Foundation for Women, with the purpose to educate and mobilize people worldwide on issues that are of vital importance to women like breast cancer education and ending violence against women.

My Family and I during the Avon Race

“Violence against women and girls hides in the shadow of silence” they said during the event, so I think we all must support these activities and help others to develop and implement policies that promote gender equality.

Nicolin reflects on her new life post studies

Nicolin Mamuya, who was granted the first ESOMAR Foundation scholarship in South Africa, has now finished her studies at the University of Johannesburg and is now working as a graduate trainee in the consumer insights and innovation department of a retail company. The company has also arranged for all trainees to complete a post-graduate diploma in business management. So she is basically working while going to school.

We are already 3 months into the year and so much has happened. I finally moved out of the place that I last lived in with my mother. It was such a big step, however; it was what I needed to remind myself that I am actually growing. After all, with growth comes change. I have gained confidence due to how far I have come and my future goals are only becoming clearer as time goes. I only have God to thank for all the opportunities I have been blessed with.

I have also started frequently watching inspirational videos seeing as there really is no formula for this life. One of the interesting videos by Jim Rohn in 1981, provided great food for thought. He mentioned that unless you change how you are, you will always remain with what you have. He continues to state that success is something you attract, not what you pursue. Self-development is, therefore, important. You can start by changing your attitude and then after, understand all you can do through “childish curiosity”. Childish curiosity means that you should not be skeptical but rather be as curious as a child. Jim Rohn highlights the importance of having childish faith i.e., believing easily. This concentrates on easily believing in your abilities.

There is so much that he looked into, however, the one thing that seems to summarise all he said is that everything depends on you. We should, therefore, not blame but rather learn to take responsibility.

 

Join the Making a Difference Competition!

The centrepiece of the ‘Making a Difference’ programme is an annual competition to highlight and promote how research has made a real difference to Not-for-Profits.

Send your entry by 13 April!

https://esomarfoundation.org/making-a-difference-competition/

There will be three prizes; one for the best international NFP case study, one for the best local/domestic NFP case study and one for the most innovative case study.

This competition aims at raising awareness of the impact of great research on Not-For-Profits. Currently, many Not-For-Profits see research only in terms of population-level facts and figures on poverty, sanitation, medicine, education etc. They are mostly unaware of the immense value that great qualitative, ethnographic and new research methodologies can have on improving the effectiveness of their work. Our hope is through this initiative – which will highlight ‘Make a Difference’ case studies – to encourage the use of more insightful and inventive research and massively increase the overall impact of market research in building a better world!

Join the competition: all non-profit cases are welcome whether they are international, national or local!

More info on: http://www.esomarfoundation.org/making-a-difference-competition/

Research Now SSI Establishes Tax-Deductible Fund To Benefit Families of Davao Fire Victims

The ESOMAR Foundation Inaugurates the Giving With €10,000 Donation

Dallas, Texas, (February 15, 2018) – Research Now SSI, the global leader in digital market research data and marketing services, announces that it has established a tax-deductible fund to collect donations for the families of its 37 employees who perished in the Dec. 23, 2017 NCCC Mall fire in Davao, Philippines, where the company had a call center.  The company is pleased also to announce that the ESOMAR Foundation has made the first donation to the fund for €10,000.

The ESOMAR Foundation affiliated with ESOMAR, the global insights community founded 70 years ago to promote the value of market, opinion, and social research and data analytics — has among its stated goals the mission to “help families that face economic hardships as a result of their family member having worked in the field of market, social, and opinion research.”

Gary S. Laben, CEO of Research Now SSI, states, “The concern, strong sense of community and enormous generosity of ESOMAR offers great comfort in what has been a devastating time for the families of those who died and for Research Now SSI. I want to acknowledge the foundation’s having proactively reached out to us in a heartfelt gesture of professional solidarity to see how they could help alleviate suffering in the aftermath of this terrible event.”

John Kearon, President of the ESOMAR Foundation, says, “Together with ESOMAR President Niels Schillewaert and our entire ESOMAR team, we offer our deep condolences to the families affected by this tragedy, as well as to all of Research Now SSI around the world. Each and every member of our organization was eager to show our sympathies and support in a way that would directly benefit the families of those who perished.”

Research Now SSI previously launched a fundraising effort on Go Fund Me, which raised over $119,000 which is being distributed among the Davao families. Research Now established the latest, tax-deductible fund on the Allegro platform, which allows for U.S. tax-deductible 501(c)3 status and issues an annual statement. Laben notes, “We created this fund for our investors, the industry at large, and organizations such as the ESOMAR Foundation in response to their concern for the families and offers of help.” Donations can be made by going to Allegro’s website, https://allegrosolutions.org/ and entering the code Phil-RNSSI-Davao.001.

About Research Now SSI Research Now SSI is the global leader in digital market research data for better insights and business decisions. The company provides world-class research data solutions that enable better results for more than 4,000 market research, consulting, media, healthcare, and corporate clients, and is recognized as the quality, scale, and customer satisfaction leader in the market research industry. For more information, please go to www.researchnow.com and www.surveysampling.com.

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Editors, for more information, contact:

Kate Brunkhorst

Research Now SSI

Kate.brunkhorst@surveysampling.com

 

John Kearon

‘Making a Difference’ to Not-for-Profits

 

A message from John Kearon, President of the ESOMAR Foundation

Researchers are a wonderful lot.

We’re not particularly loud, extrovert or nakedly ambitious.

But we are generally curious, knowledgeable and keen to make a difference.

And a world in turmoil needs inventive solutions from researchers at their best, more than ever.

Which is exactly why the ESOMAR Foundation was set up, to build a better world using the know-how and resources of the Market Research community.

The Foundation is still small and run almost exclusively on a volunteer basis. So to maximise its impact with limited resources, we’ve decided to focus the Foundation on ‘Making a Difference’ to Not-for-Profits.  To this end, we’ve created an annual ‘Making a Difference’ programme, culminating each year at the ESOMAR Congress, with a celebration of the ways in which our community of the research willing has helped make the world a better place.

‘Making a Difference’ Competition [Entries by 13 April 2018]

https://esomarfoundation.org/making-a-difference-competition/

The competition is the centre-piece of the Foundation’s ‘Making a Difference’ programme. It highlights and promotes how the best of research has made a significant difference to Not-For-Profits (NFP). If you think you have a case study that shows how research has really helped a Not-for-Profit, PLEASE, PLEASE, PLEASE enter it to the competition before 13 April. You find all details on how to enter the competition on the ‘Making a Difference’ Annual Competition page on the ESOMAR Foundation website. All submissions will be added to the Foundation’s ‘Making a Difference’ online library and made freely available, to inspire and promote the use of market research in helping to build a better world.

There will be three ‘Making a Difference’ prizes; one for the best international NFP case study, one for the best local/domestic NFP case study and one for the most innovative case study. The winners will be announced at ESOMAR’s Asia Pacific Conference on 15 May. Each of the three winners win a donation for their featured Not-for-Profit and invited to present their work at a special ‘Making a Difference’ session at the 2018 ESOMAR Congress in Berlin on 25 September.

To help promote the impact of great research on NFPs, the Foundation is looking for speaking opportunities for the three winners, at Not-For-Profit conferences. In addition, ESOMAR have generously offered a ‘Making a Difference’ slot at every one of their conferences. The Foundation will invite presentations from those who submitted a ‘Commended’ case study and are located in the country where the ESOMAR conference is being held.

Raise awareness of the impact of great research on Not-For-Profits

Currently, many Not-For-Profits see research only in terms of population level facts and figures on poverty, sanitation, medicine, education etc. They are mostly unaware of the immense value that great qualitative, ethnographic and new research methodologies can have on improving the effectiveness of their work. Our hope is through the ever-increasing database and promotion of ‘Making a Difference’ case studies, we can encourage usage of more insightful and inventive research and massively increase the overall impact of market research in building a better world.

My hope for the coming years, is by securing the Foundation’s funding, focussing on helping Not-for-Profits and creating a large ‘community of the research willing’, that together we can build and extend the impact of the Foundation’s tremendous work to date, in building a better world.

So, join the ‘Making a Difference’ Annual Competition, help us celebrate the ways in which our community of the research willing has helped make the world a better place.

 

Cambodian Scholarship Awarded by ESOMAR Foundation, Women In Research and Unilever

Scholarship goal reached for Esther Tot in Cambodia to pursue the English-based Bachelor Degree program in International Business at National University of Management, Cambodia

 

 

 

 

15 January 2018 – Amsterdam, NL – Esther Tot of Cambodia was the latest recipient of a scholarship funded through a partnership of the ESOMAR Foundation, a charitable organization representing the market research industry, global non-profit Women in Research (WIRe) and Unilever. Tot will be pursuing an English-based Bachelor Degree program in International Business at the National University of Management (NUM), Cambodia.

“We are so pleased to see the market research community continue to see the value in funding scholarships in economically challenged regions, the latest being in Cambodia. This scholarship will provide Esther the opportunity to pursue her studies in order to enter a rewarding career in market research.” says John Kearon, President, ESOMAR Foundation, “Our partnership with WIRe and Unilever is incredibly valuable in investing in future talent like Esther.”

The recipient, Esther Tot, is a Cambodian native from a disadvantaged socio-economic background. Through the scholarship, Esther will have the opportunity to pursue her degree and a future career in market research. Through funding the education of women like Esther, the organizations involved help to advance the voice of minority women in the market research industry.

Women in Research (WIRe) raised the funding for the scholarship through outreach to their global community, and funds raised were supported by a matching donation from Unilever. WIRe is the only non-profit organization solely dedicated to the advancement of women in the market research industry, providing career development and educational opportunities for women while supporting gender diversity initiatives. Unilever, a global consumer goods company with a strong focus on charitable initiatives—especially in emerging markets—matched the WIRe community’s contribution dollar for dollar to the scholarship fund.

“The ESOMAR Foundation scholarship initiative aligns perfectly with our goal of advancing the contributions and voice of women in research.” says Kristin Luck, founder of Women in Research. “Ongoing support from our community for these types of scholarship programs reinforces that arming women with the tools they need for success is of great importance to our global community. We are so pleased to be able to help Esther achieve her educational goals.”

Based on the success of this Scholarship program, ESOMAR Foundation and WIRe plan to continue to collaborate in 2018 to fund additional scholarship initiatives in emerging or disadvantaged markets.

About ESOMAR Foundation
ESOMAR Foundation is a charitable Foundation representing the Market, Social and Opinion Research industry. Our industry has a wealth of knowledge and experience that can be applied to every aspect of society to ensure a more transparent, reliable and sustainable world. The ESOMAR Foundation is the charity arm of ESOMAR, the global industry association of market, social and opinion research. https://esomarfoundation.org

About Women in Research 
Women in Research (WIRe) is the only non-profit organization solely dedicated to the advancement of women in the market research industry, supporting educational programming and networking events across five continents. WIRe programming also facilitates leadership, entrepreneurship, mentoring and other career development goals. WIRe’s mission is to advance the contributions and voice of women in research, both for themselves and the greater good of the market research industry. www.womeninresearch.org

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Media Contact: Jessica Sage, jessica@womeninresearch.org

Make every moment worth remembering

This is the fourth blog-post from Paola Loy Villagran, the recipient of the ESOMAR Foundation scholarship in Guatemala. 

I am glad to confirm that I completed the first year of studies. Thank God, grades were good but I must admit that it was quite a challenge. I followed a statistics class with a pretty demanding teacher, so I was very busy between exams, group work, homeworks, tutorials and many others.

Honestly, everything was for a good reason because I learned a lot about statistics theories, probabilities techniques using mathematics and above all how to make decisions based on data. It was a year of much learning and profersional growth. I am very excited about the new courses and challenges that are coming.

In my personal life, I admit that Christmas is my favorite time of the year, I love to spend time with my family and friends. In Guatemala, it is celebrated in a specific way because we have many religious and old traditions that people respect, like:

 “Quema del diablo,” or “the burning of the devil,” that occurs every December 7th. Piñatas designed to be the devil are burned as a symbol of releasing any negative energy or letting go of any bad things from the past year.

“Posada” a procession that symbolizes the journey that Mary and Joseph made from Nazareth to Bethlehem. Each night, a wooden float with the statues of Mary and Joseph is carried to three different houses. At the first two houses, a part of the group in the procession enters the house and performs a dialogue; those carrying the float are denied entrance, symbolizing those who turned away Mary and Joseph. At the third house, Mary and Joseph are allowed to enter and are placed in a designated area, generally by the Nativity scene.

 “Nacimiento” the Nativity Scene is the central piece of Christmas decorations in Guatemala. If the Nativity Scene dolls are big enough, the baby Jesus is formally dressed in a white gown on New Year’s Day.

During this time, I also had the opportunity to help a friend I met years ago, but the interesting thing about this story is that he and other friends formed a nonprofit organization called “Heroes of Happiness” with the objective of helping families living in situations of poverty in the country. Especially in this time of sharing and helping people in need we organized activities for children from various communities so they could share with Santa and receive a gift.

Children waiting for Santa!
Families receiving bags of food.

In addition to that, we also prepared bags with food so that people can have a better nutrition during these months. Our next project is to build houses so that people in need can live in a better place and prevent fires and diseases caused by drastic temperature changes.

Houses destroyed by fire in a poor community.

Happy New Year to all, I wish all your dreams come true. Make this new year full of joy, peace and purpose.

 

How you can support Paola

If you wish to support Paola and be the donor of this scholarship, we would be happy to connect and provide you more information. Please contact: info@esomarfoundation.org

How you can support in your country

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org 

 

 

How to make a difference and bring out the holiday spirit!

This is the fourth blog from Nutsa Kvitashvili who is following the BA Program of Sociology at Caucasus School of Humanities and Social Sciences. Nutsa is the recipient of the ESOMAR Foundation Scholarship sponsored by Inizio.

I’m halfway through the first semester of my 4th year at Caucasus University and everything is going pretty well. I wrote my last midterm few days ago so it was a busy month for me. In this semester I study very interesting subjects such as sociology of education, sociology of religion and so on but sociology of arts and visual sociology are my favorite subjects. I have great lecturers in every subject. It’s my senior year in university, so during classes we are more focused on discussions and seminars rather than quizzes. The homeworks are so interesting that I’m reading them like an adventure book.

Every year my university (Caucasus University) has a lot of fun activities during the holiday season to cheer up students. In the hallway we have charity boxes so students can put warm clothes, toys, Christmas trees and food in them, and all those things will be donated to children’s orphanage and to the families with social vulnerabilities. This kind of activities really make a difference and brings out the holiday spirit.

Also, we have activities like Secret Santa which is a Christmas game. If you want to be a part of this game you have to register on the site and each registered student will receive a name but doesn’t tell which name they got and after registration they are responsible for the gift for the person they received. All the gifts are placed in a general area for opening at a designated time and each recipient then finds out who their Secret Santa is. Students, university managers and workers are participating in this game so this time of the year in our university is filled with a holiday atmosphere.

I finished my midterm exams so now I’m looking forward to holiday vacations. This year I will spend new year with my family and my friends at the holiday dinner. Christmas is a time for making new memories, cherish friends, family and it’s the season of loving and sharing the spirit of the holiday season. I want to wish a merry Christmas and a happy new year to you, may this new year bring you peace, love, joy and happiness for you and your loved ones.

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

    

 

 

The Christmas Charity Draw is over! We have the winners!

Congratulations to the lucky winners!

We hope you will enjoy the fabulous prizes so generously donated by 18 companies and people who supported our initiative.

Our thanks also go to all those who decided to buy tickets. Some won some didn’t but we know that your small (or big) gesture has demonstrated your generosity and willingness to support us!

For this, we THANK YOU warmly!

Read about the prizes and the winners here!