Note: An abridged version of the ESOMAR study “Leveraging and Empowering Cambodia’s Other Half” is available here When initially conceptualizing our study, Leveraging and Empowering Cambodia’s Other Half, the need for the research was clear. What we didn’t realize at the time, however, that our selection of the research methods would be the most critical …
How research can help to give everyone a voice Customer centricity is the core strategy of many organisations. How can we put clients at the heart of each organisation, delivering a better, more tailored and more streamlined customer experience? Often easier said than done. Especially when your client is not a typical customer. One …
The ESOMAR Foundation is pleased to announce the awarding of a scholarship to Esther Tot, a young student at the English based Bachelor Degree program in International Business at the National University of Management (NUM) in Phnom Penh, Cambodia. This initiative falls within the scope of the ESOMAR Foundation’s education program whose purpose is to give financial …
This is the seventh blog-post from Nicolin Mamuya, the first ESOMAR Foundation scholarship in South Africa. Congratulations Nicolin from all of us at the ESOMAR Foundation! HAPPY NEW YEAR!!! It is such a blessing to make it to another year. I wish everyone a joyful and prosperous year. I haven’t made any resolutions for 2017 because a) …
How international values-based surveying provides the Global Goals community with strategic knowledge and tactics for engaging new allies. WHY On 25 September 2015, the 193 countries of the UN General Assembly convened in New York and adopted the 2030 Development Agenda. This was the beginning of the Sustainable Development Goals (SDGs) campaign, which was …
On 15-18 January, Phyllis Macfarlane will participate in the first UN WorldData Forum in Cape Town on behalf of the ESOMAR Foundation. Over 1,000 data experts from national statistical offices, the private sector, international organizations, the scientific and academic communities, civil society organizations, as well as political leaders and sustainable development advocates will participate. What do …
Why should the market research industry help the non-profit sector measure impact? NGOs are facing increasing pressure from donors to better measure results and show the effectiveness and the real impact of their work. More effective ways of measuring results is necessary to help non-profit organisations and funding entities to better plan their projects, improve …
Wow, what a year! We have been hard at work helping the research industry contribute to making the world a better place. Without your support we are unable to achieve any of our aims so a HUGE thank you to all of you who bought tickets and donated prizes. Now the big news…..the winners $100,000 …
Market Research can easily provide social goodwill beyond the boundaries of client-focused content A Tale Of Engagement & Education Is it possible to recruit a difficult audience of physicians in both developed and emerging markets without paying them a dime? Common sense in our industry would clearly say no. When it comes to …
This is the sixth blog-post from Nicolin Mamuya, the first ESOMAR Foundation scholarship in South Africa. Happy birthday Nicolin from all of us at the ESOMAR Foundation! I started with my final exams on the 21st of this month. I must admit, I did not enjoy any of them so far. They were all equally …
