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REDUCING CHILD MORTALITY – A PROVIDER, A MOTHER, AND A POWDER – Surgo Foundation

Most innovative NFP case study

REDUCING CHILD MORTALITY – A PROVIDER, A MOTHER, AND A POWDER

“Huge potential impact in India and internationally where diarrhea kills large numbers. This is a really excellent, thorough and innovative and effective piece of research”

THE ISSUE

Diarrhea is the second leading cause of death among children and dehydration is the main driver. Yet there is a simple, cheap, and scalable solution – the use of oral rehydration solutions (ORS). With a population of ~217 million people, the state of Uttar Pradesh (UP) accounts for a substantial portion of the over 200,000 diarrheal-related deaths in India. Only 30% of the children with diarrhea used ORS. In UP, 84% of caregivers of children with diarrhea seek care from a rural medical practitioner (RMPs) – informal and often non-medically trained providers in the communities. To improve the uptake of ORS, partners on the ground hypothesized that improving the RMPs access to ORS and providing them with the best treatment practices of diarrheal cases would significantly improve the use of ORS. A state-wide program of direct detailing of ORS to RMPs combined with direct messaging was initiated and scaled. However, after 3 years of investment, the levels of ORS usage among children did not improve. The objective of this research, led by Surgo Foundation, was to identify the barriers to ORS uptake and identify strategies to improve it.

A mixed method approach that combined a quantitative with innovative behavioural science methods was used to understand what was driving ORS uptake and led to develop a radically revised theory of how to increase the use of ORS to treat diarrhea in children.

IMPACT!

Instead of focusing exclusively on RMPs, programs should create demand for ORS by reframing caregivers’ perception of the treatment. This would help RMPs to bridge their “know-do” gap and prescribe ORS with confidence.

Collectively, these strategies led to an increase in ORS uptake in UP from 30% to 50% in under two years. This approach to getting a deep and nuanced understanding of the ‘why’ before jumping into solutions has significant implications for diarrheal treatment and child mortality programs globally.

The study was designed, led, and analyzed by Surgo Foundation. On-site implementation by Clinton Health Access Initiative and RGMVP.

THE NFP ORGANISATION

The Surgo Foundation is an innovative Action Tank focused on generating transformational impact in intractable development challenges.

RGMVP- Rajiv Gandhi Mahila Vikas Pariyojana has developed a community-driven, inclusive and scalable model for poverty reduction and women’s empowerment, which has grown out of a strong network of Self-Help Groups and created a chain reaction across the most populous state in India.

Help and reward RGMVP- Rajiv Gandhi Mahila Vikas Pariyojana

Donate now

 

THE MARKET RESEARCH AGENCIES

Final Mile Consulting pioneers the practice of Behavior Architecture. We understand, explain, and influence decision-making by applying learnings from Cognitive Neuroscience, Behavioral Economics, and Design.

Ipsos “Game Changers” At Ipsos we are passionately curious about people, markets, brands and society. We deliver information and analysis that makes our complex world easier and faster to navigate and inspires our clients to make smarter decisions.



MENSTRUAL HYGIENE MANAGEMENT STUDY IN DRC – Catholic Relief Services

Best local/domestic NFP case study

MENSTRUAL HYGIENE MANAGEMENT STUDY IN DRC

“This very important piece of research is something that could make a real difference to half the population.”

THE ISSUE

Catholic Relief Services (CRS) needed to determine whether menstrual management practices have an impact on school absenteeism for girls and wanted to evaluate how the Congolese government’s “Health Schools and Villages” programme supported by UNICEF, could contribute in improving menstrual hygiene management.

CRS selected Forcier to accomplish one of the largest studies on knowledge, attitudes, environment and practices regarding menstruation in the Democratic Republic of Congo (DRC). Forcier put forth a holistically design mixed-methods approach for this research.

IMPACT!

The research identified the main obstacles preventing girls in the DRC from meeting their menstrual hygiene needs: lack of awareness as a result of a substantial taboo that surrounds menstruation; poor infrastructure especially in villages and schools prevents girls from adequately taking care of themselves when they have their menses; lack of available and affordable tampons or sanitary napkins further complicates girl’s ability to ensure their menstrual hygiene.

As a result, girls often stay at home when they have their menses for fear of being “discovered” and “shamed” by members of their community.

The results of this study will help NGOs, the Congolese government and UNICEF adapt their interventions so as to better respond to the menstrual hygiene needs of girls and women in the country.

In particular, this research will help the Congolese government, along with UNICEF, reinforce the “Healthy Villages and Schools” programme that seeks to improve sanitary and hygienic conditions in thousands of villages and schools across the country by highlighting the need to raise awareness on menstrual hygiene, improve infrastructure and make available sanitary napkins. This will in turn allow girls to live more comfortable, healthy lives and live up to their true potential.

THE NFP ORGANISATION

Catholic Relief Services (CRS) carries out the commitment of the Bishops of the United States to assist the poor and vulnerable overseas. It promotes human development by responding to major emergencies, fighting disease and poverty, and nurturing peaceful and just societies.

 

The CRS has chosen to award their portion of the donations to the other winning NFPs

 

THE MARKET RESEARCH AGENCY

Forcier Consulting provides high-quality data in some of the most challenging locations in the world. Their research informs programming for government agencies, NGOs, and the private sector alike – all designed and conducted from their offices in Africa and the Middle East.



ESOMAR Foundation Making a Difference Competition 2018 – Winners announced!

At this year’s first ESOMAR Foundation “Making a Difference” Competition we received a large number of entries – all of which of great value and relevance for highlighting and promoting how the best of research has made a significant difference to Not-For-Profits. 

We are particularly happy to announce the winners of the first edition of the ESOMAR Foundation “Making a Difference” Competition.

 

WINNERS

Most innovative NFP case study

Reducing child mortality- a provider, a mother, and a powder

Sema Sgaier, Surgo Foundation, USA/India

NFP Surgo Foundation

Huge potential impact in India and internationally where diarrhea kills large numbers. This is a really excellent, thorough and innovative and effective piece of research

Best international NFP case study

Empowering Digital Storytelling for Good

Justine Lukas, Kantar Millward Brown, Singapore

NFP Singapore International Foundation – Our Better World

This simple and impactful case study is set for making a tremendous difference across all NFPs globally.

Best local/domestic NFP case study

Menstrual Hygiene Management Study in DRC

Charlotte Antoine, Forcier Consulting, DR Congo

NFP Catholic Relief Services DR Congo

This very important piece of research is something that could make a real difference to half the population.

Each of the three winners will receive a donation for their featured Not-for-Profit and are invited to present their work at a special ‘Making a Difference’ session at this year’s ESOMAR Congress in Berlin on 23-26 September.

A hearty congratulation to all three winners for such a fantastic achievement!

COMMENDED

Among the entries there were a number of them which deserved a commendation for their excellent approach, so, we are particularly happy to announce the entries which were commended:

‘Stunting” in Indonesia

Nurhasanah Ayuningtias, Astrid Novianti, Astiti Suhirman, Kantar TNS, Iwan Hasan, IMA World Health, Indonesia

“Malnutrition is a massive issue and this was a very innovative approach and a contender for most innovative”; “Excellent case study – really getting underneath the issues”

Girl-Friendly Toilets – Qualitative Insights To The Benefit Of Female Students In Public Secondary Schools In Kathmandu Valley, Nepal

Andre Linden, Luxembourg, Simon Patterson, QRi Consulting, UK

“Creative and insightful research and making a meaningful difference to girls there”, “Beautiful simple example of the effectiveness of good qual research”

Women, a key player om economic development

Cristina Paez, Ipsos, Ecuador

“Very good and very effective! An important issue for half the population and rightly topical”

Giving the World’s Children a Voice: A UNICEF Case Study

Benjamin Riondel, Unicef, Switzerland

“A delightful study!”

Critical Thinking Against Populism

Tamila Konoplytska, Inna Volosevych, GfK, Ukraine

“Innovative use of research”

The research on Public Awareness of HIV Epidemic in Ukraine

Tamila Konoplytska, Inna Volosevych, GfK, Ukraine

“This is important research with potential to make a real difference”

Congratulations to all! The ESOMAR Foundation wishes to thank all those who participated to the competition. We will endeavour to promote and highlight the excellent examples which have been showcased– to encourage Not-for-Profit organisations to use more insightful and inventive research for massively increasing the overall impact of market research in building a better world!

 

Join the Making a Difference Competition!

The centrepiece of the ‘Making a Difference’ programme is an annual competition to highlight and promote how research has made a real difference to Not-for-Profits.

Send your entry by 13 April!

https://esomarfoundation.org/making-a-difference-competition/

There will be three prizes; one for the best international NFP case study, one for the best local/domestic NFP case study and one for the most innovative case study.

This competition aims at raising awareness of the impact of great research on Not-For-Profits. Currently, many Not-For-Profits see research only in terms of population-level facts and figures on poverty, sanitation, medicine, education etc. They are mostly unaware of the immense value that great qualitative, ethnographic and new research methodologies can have on improving the effectiveness of their work. Our hope is through this initiative – which will highlight ‘Make a Difference’ case studies – to encourage the use of more insightful and inventive research and massively increase the overall impact of market research in building a better world!

Join the competition: all non-profit cases are welcome whether they are international, national or local!

More info on: http://www.esomarfoundation.org/making-a-difference-competition/

John Kearon

‘Making a Difference’ to Not-for-Profits

 

A message from John Kearon, President of the ESOMAR Foundation

Researchers are a wonderful lot.

We’re not particularly loud, extrovert or nakedly ambitious.

But we are generally curious, knowledgeable and keen to make a difference.

And a world in turmoil needs inventive solutions from researchers at their best, more than ever.

Which is exactly why the ESOMAR Foundation was set up, to build a better world using the know-how and resources of the Market Research community.

The Foundation is still small and run almost exclusively on a volunteer basis. So to maximise its impact with limited resources, we’ve decided to focus the Foundation on ‘Making a Difference’ to Not-for-Profits.  To this end, we’ve created an annual ‘Making a Difference’ programme, culminating each year at the ESOMAR Congress, with a celebration of the ways in which our community of the research willing has helped make the world a better place.

‘Making a Difference’ Competition [Entries by 13 April 2018]

https://esomarfoundation.org/making-a-difference-competition/

The competition is the centre-piece of the Foundation’s ‘Making a Difference’ programme. It highlights and promotes how the best of research has made a significant difference to Not-For-Profits (NFP). If you think you have a case study that shows how research has really helped a Not-for-Profit, PLEASE, PLEASE, PLEASE enter it to the competition before 13 April. You find all details on how to enter the competition on the ‘Making a Difference’ Annual Competition page on the ESOMAR Foundation website. All submissions will be added to the Foundation’s ‘Making a Difference’ online library and made freely available, to inspire and promote the use of market research in helping to build a better world.

There will be three ‘Making a Difference’ prizes; one for the best international NFP case study, one for the best local/domestic NFP case study and one for the most innovative case study. The winners will be announced at ESOMAR’s Asia Pacific Conference on 15 May. Each of the three winners win a donation for their featured Not-for-Profit and invited to present their work at a special ‘Making a Difference’ session at the 2018 ESOMAR Congress in Berlin on 25 September.

To help promote the impact of great research on NFPs, the Foundation is looking for speaking opportunities for the three winners, at Not-For-Profit conferences. In addition, ESOMAR have generously offered a ‘Making a Difference’ slot at every one of their conferences. The Foundation will invite presentations from those who submitted a ‘Commended’ case study and are located in the country where the ESOMAR conference is being held.

Raise awareness of the impact of great research on Not-For-Profits

Currently, many Not-For-Profits see research only in terms of population level facts and figures on poverty, sanitation, medicine, education etc. They are mostly unaware of the immense value that great qualitative, ethnographic and new research methodologies can have on improving the effectiveness of their work. Our hope is through the ever-increasing database and promotion of ‘Making a Difference’ case studies, we can encourage usage of more insightful and inventive research and massively increase the overall impact of market research in building a better world.

My hope for the coming years, is by securing the Foundation’s funding, focussing on helping Not-for-Profits and creating a large ‘community of the research willing’, that together we can build and extend the impact of the Foundation’s tremendous work to date, in building a better world.

So, join the ‘Making a Difference’ Annual Competition, help us celebrate the ways in which our community of the research willing has helped make the world a better place.