Category: News

September 11, 2017

John Kearon appointed New President of the ESOMAR Foundation

Amsterdam, 12 September 2017 – The ESOMAR Foundation has announced the appointment of John Kearon as their new President. He will succeed Gunilla Broadbent who has covered this role since the creation of the ESOMAR Foundation in 2013 and has been the driving force of the founding board.

The ESOMAR Foundation wishes to warmly thank Gunilla for her dedication and for her belief that through the Foundation the wealth of knowledge and experience that is represented in the market research industry could be applied to every aspect of society to ensure a more transparent, reliable and sustainable world. Gunilla has ensured a smooth introduction of the Foundation into the world of philanthropy and has run the Board of Directors with commitment and enthusiasm.

The ESOMAR Foundation welcomes John Kearon and wishes him all the best in his new role. John, together with the other Members of the Board (Phyllis Macfarlane, Angela Canin and Anna Alu’) will take over responsibilities for setting and achieving the objectives and policies of the ESOMAR Foundation.

John’s role in conceiving and leading BrainJuicer Group PLC, now System1 Group PLC, made him Ernst & Young’s ‘Entrepreneur of the Year’, the ARF’s Gold Award for Research Innovator and four times winner of ‘Most Innovative Market Research Company’. As one client commented, “John’s a mix of Richard Branson and Colin Firth, with a healthy dose of Monty Python thrown in”. A popular speaker at industry events and winner of many awards, including two ESOMAR prizes. John believes that Understanding the human condition, to better the human condition is essential for making the world a better place.

Gunilla Broadbent said:

“I am absolutely delighted and thrilled that John has accepted the appointment as the new President of the ESOMAR Foundation . John happens to be one of my favourite people in the industry and we could not have asked for a better, more enthusiastic, charismatic and talented person to lead the Foundation to the next level.“

John Kearon said:

“It’s a genuine pleasure to take on the Foundation role and build on the brilliant foundations Gunilla and the team have laid. Starting something is always the biggest step – zero to one is infinite after all – my job is to build on what they’ve started.”

ESOMAR Foundation

The ESOMAR Foundation is the charity arm of ESOMAR, the global industry association of Market, Social and Opinion research.

The ESOMAR Foundation has been set up to explore how to use the knowledge, skills, creativity, interest and resources of researchers to help charities improve people’s lives around the world through greater human understanding.

ESOMAR Foundation believes that a fair, just and peaceful society is deserved by all and recognises the immense promise that the research community offers to those striving to achieve these goals on a global level. We bring volunteers and resources together to execute projects and provide financial support to help and support charities and NGO’s to achieve their aims.

www.esomarfoundation.org

ESOMAR

ESOMAR is the global voice of the data, research and insights community.

With more than 5000 individual and over 500 corporate members from over 130 countries, ESOMAR is a truly global association. We promote the value of market, opinion and social research and data analytics and represent more than 35,000 professionals including all those who use research for informed decision-making. We’ve been providing ethical and professional guidance and advocating on behalf of our global membership community for 70 years.

www.esomar.org

FOR FURTHER INFORMATION please contact:

Anna Alu

Info@esomarfoundation.org

+31 20 664 2141

September 7, 2017

The ESOMAR Foundation charity draw is now open!

For the third consecutive year, we are holding a charity prize draw to increase funds for the execution of our activities. By buying tickets you will help us reach our goal of setting up training, scholarships and help researchers in need.

This year our donors have been more generous than ever! It’s only September but we have already received a lot of interesting prizes including tickets for the latest Cirque du Soleil show, a weekend in a deluxe hotel in a Central America Capital, a 3 night stay in a five star hotel in Rio during Carnaval, to a drone, wifi sunglasses and much more!

You can support us by buying tickets or sponsoring the charity prize draw providing us with interesting prizes for our supporters.

Visit our dedicated webpage and support the work of the ESOMAR Foundation!

If you have questions don’t hesitate in contacting us at: info@esomarfoundation.org.

September 7, 2017

Sex trafficking, poverty, street children, child marriage…research can help finding solutions

My Choices Foundation, BBC Media Action, StreetInvest, Save the Children and Surgo Foundation have worked hard together with the market research industry in looking at the insights that help finding the most appropriate solutions to these societal problems affecting millions of people around the world!

On 12 September these organisations will present their findings at an ESOMAR Foundation event and will debate some ways forward to help tackle these societal issues. The session will be part of the ESOMAR Annual Congress to be held in Amsterdam on 11-13 September.

Meena’s story about sex trafficking in India is just one the stories we feature at this event….

Making the World a Better Place

A not-to-be-missed session organised by the ESOMAR Foundation (Part 2)

How engaging and fundamental this can be! We have recently written about the special session that the ESOMAR Foundation will hold on 12 September at the ESOMAR 70^th Anniversary Annual Congress. While ESOMAR celebrates its anniversary, the Foundation looks at the essential area of society which refers to eradicating poverty and leaving no one behind.

The market research industry has a wealth of knowledge and expertise that can be applied to every aspect of society to ensure a more transparent, reliable and sustainable world. Market researchers are great believers of applying their skills and knowledge to do social good, so we already know that we can count on their participation and involvement in the discussions. It’s a golden opportunity to mobilise forces within the industry and reach out to NGOs and all interested parties. The aim is to create synergies and cooperation to make the world a better place!

Here is the programme:

From Village to Virtual Reality
How behavioural research has transformed the Red Alert approach to prevention of sex-trafficking in India

Hannah Surabhi, My Choices Foundation, India

My Choices Foundation exists to give women and girls in India the choice to live lives free from abuse, violence and exploitation. It does this by addressing two of India’s most pervasive and intractable issues: Domestic Violence and Sex Trafficking. Their anti sex-trafficking work through Operation Red Alert is leading the prevention movement in India, and has become an international pioneer in its technology-driven approach. The presentation will cover how My Choices is applying the findings from their research (that employed learnings from cognitive neuroscience and behavioural economics) to understand and influence the behaviour of families at high risk to sex-trafficking.

Using Qualitative research to develop and understand the impact of media content in difficult contexts – Afghanistan, South Sudan and Somalia

Sonia Whitehead, BBC Media Action, UK

BBC Media Action is the BBC’s international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative research to both inform the development of TV and Radio programmes and understand their impact. Work will be presented from countries such as Ethiopia, Afghanistan, South Sudan and Somalia.

“I am one in a million” – Respecting street children’s realities

Georgina Day, Streetinvest, UK and Flora Somogyi, BigSofa, UK

StreetInvest is a global charity that exists to improve the lives of street children. StreetInvest believes that participatory research and data collection are an integral part of developing successful programmes on the ground and national and international policies and legislation. StreetInvest and Video Analytics Company, Big Sofa, will share how they have used rich qualitative video data from ethnographic research, to generate insights into this marginalised and often invisible population, and how they hope to go beyond informing stakeholders, to influencing change in the way interventions are designed.

Paragon Partnership with Save the Children UK – Early progresses and lessons

Alexis Le Nestour, Save the Children, UK

The Paragon partnership connects market research agencies with NGOs to provide support on research. Paragon is supporting Save the Children UK in its research on adolescent girl nutrition and child marriage in Western and Central Africa. The presentation will provide more details about the progresses made and how it complements the type of research done by SCUK. Lessons for NGOs and market research agencies that wish to engage in common research project will be discussed.

How can we make a difference?

The presentations will be followed by a Panel discussion including the above speakers as panelists and with the participation of Steve Kretschmer, Managing Director of the Surgo Foundation. Topics to be tackled during the panel discussion are:

What can the MR Industry do to achieve this vision?
How can we better use the data we already have and the surveys we do?
How can we promote and demonstrate the value of Qualitative and Ethnographic data to Donors and Policy Makers?
How can we mobilise our experts and energetic young researchers?
How can we really make a difference?

The session will be led and moderated by Gunilla Broadbent, ESOMAR Foundation President and Phyllis Macfarlane, ESOMAR Foundation Treasurer,

This is a unique opportunity for the ESOMAR Foundation to take an active part in the 70th anniversary ESOMAR Congress. Watch this space for more news on the programme. For more information contact us at: info@esomarfoundation.org

August 2, 2017

The Annual Report 2016 is out!

We are pleased to share the Annual Report and Financial Statement 2016 of the ESOMAR Foundation.

In 2016 the Foundation strengthened several activities and enjoyed an increase in awareness and support from the industry and beyond. These developments provide a promising outlook for the future. The Foundation can continue to execute its activities in partnership with the many stakeholders who have provided both financial support and expertise and will hopefully continue to do so in the years to come.

The ESOMAR Council and the Supervisory Board continue to support and stimulate the Foundation in executing its mission “to use the skills, knowledge and support of the industry to do social good”.

A special Thank You!

Without the generous help and support of the many volunteers, sponsors, friends, ambassadors and partners, the ESOMAR Foundation could not survive! So, we would like to take this opportunity to warmly and sincerely THANK YOU ALL for ensuring that together we can pursue our mission of contributing to a better world.

Results so far are encouraging! With the help of our wonderful industry, we look forward to continuing to grow and achieve even better results in the years to come!

If you wish to know more about the ESOMAR Foundation, please contact us at info@esomarfoundation.org

July 28, 2017

ESOMAR Foundation, WIRe, Unilever Fund MSRA Kenyan Scholarship

Scholarship goal reached for Innocent Rwamba Nyaga in Kenya to pursue MS in market research at the University of Nairobi

19 July 2017 – Amsterdam, NL – The ESOMAR Foundation, a charitable organization representing the market research industry, in cooperation with global non-profit Women in Research (WIRe) and Unilever, recently funded the Marketing and Social Research Association’s (MSRA) Kenyan Scholarship initiative. The scholarship has been assigned to recipient Innocent Rwamba Nyaga, who will be pursuing a Master of Science in Marketing, with a focus on Market Research, at the University of Nairobi, School of Business.

“Providing the opportunity for Innocent to pursue her studies in the market research field, and support the future of our industry makes us proud here at The ESOMAR Foundation.” says
Gunilla Broadbent, President, ESOMAR Foundation, “We are grateful for the generous support of WIRe and Unilever, two organizations who are just as committed as we are to investing in future talent in the market research industry!”

This year’s MSRA scholarship recipient student, Innocent Rwamba Nyaga, is a Kenyan native from a disadvantaged socio-economic background. Through the scholarship, Innocent will have the opportunity to pursue an advanced degree and, in the future, a career in market research. Through funding the education of women like Ms Nyaga, the organizations involved help to advance the voice of women in the market research industry as well as the voice of African women in the practice.

“The ESOMAR Foundation’s support for women in Kenya, and research as a whole, provides a strong basis for the industry to continue to develop from the principles of sound education and professionalism.” says Althea McCourt, Chair, MSRA, “This is an important milestone.”

Women in Research (WIRe) raised the funding for the scholarship through outreach to their global community, and supported by a matching donation from Unilever. WIRe is the leading non-profit organization dedicated to the advancement of women in the market research industry, providing career development and educational opportunities for women while supporting gender diversity initiatives. Unilever, a global consumer goods company with a strong focus on charitable initiatives—especially in emerging markets—matched the WIRe community’s contribution dollar for dollar to the scholarship fund.

“Supporting the ESOMAR Foundation and this scholarship initiative perfectly aligns with WIRe’s global goals and organizational initiatives,” says Kristin Luck, founder of Women in Research, “We look for opportunities to arm women in the market research and insights industry with the tools they need to develop professionally and support education, entrepreneurship and other career development goals. We are thrilled that our community stepped forward to support this important initiative, and we offer our congratulations to Innocent as she works toward her goal of a career in marketing research.”

Based on the success of the MSRA Kenyan Scholarship program, ESOMAR Foundation and WIRe plan to continue to collaborate in 2017 to fund additional scholarship initiatives in emerging or disadvantaged markets.

About ESOMAR Foundation

ESOMAR Foundation is a charitable Foundation representing the Market, Social and Opinion Research industry. Our industry has a wealth of knowledge and experience that can be applied to every aspect of society to ensure a more transparent, reliable and sustainable world. The ESOMAR Foundation is the charity arm of ESOMAR, the global industry association of market, social and opinion research. https://esomarfoundation.org

About Women in Research

Women in Research (WIRe) is the leading non-profit organization dedicated to the advancement of women in the market research industry, supporting educational programming and networking events across five continents. WIRe programming also facilitates leadership, entrepreneurship, mentoring and other career development goals. WIRe’s mission is to advance the contributions and voice of women in research, both for themselves and the greater good of the market research industry. www.womeninresearch.org

About the Marketing and Social Research Association

The Marketing and Social Research Association (MSRA) was established in 1998 and is Kenya’s professional association for individuals involved in compiling or using marketing and social research. It aims to create a forum for research practitioners within which members can maintain a spirit of cooperation, support and mutual goodwill. http://msra.or.ke

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Media Contact: Michelle Andre, michelle@womeninresearch.org, 415-577-8634

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact: info@esomarfoundation.org

July 13, 2017

The ESOMAR Foundation Appoints System1 Agency, London

System1 Agency London has been appointed by The ESOMAR Foundation to manage its global advertising account.

The Agency has been appointed to create a global communications campaign for the Foundation that will run later this year (2017).

The ESOMAR Foundation is the charity arm of ESOMAR, the global industry association of Market, Social and Opinion research.

The ESOMAR Foundation has been set up to explore how to use the knowledge, skills, creativity, interest and resources of researchers to help charities improve peoples lives around the world through greater human understanding.

Gunilla Broadbent, ESOMAR Foundation President said :

“Our aim is to build awareness of The ESOMAR Foundation and inspire the bright minds from the Global Research community – and the companies they work with – to get involved. System1 Agency’s evidence-based approach to creativity is exactly the approach we have been searching for”.

Rod Connors, MD at System1 Agency said:

“Our commitment to guaranteeing results for every campaign we develop means that we know we can make a significant contribution to supporting The ESOMAR Foundation’s goal of changing peoples lives for the better.

This is a very exciting moment in the history of The Foundation – and we are delighted to part of this major new initiative”.

FOR FURTHER INFORMATION Please Contact:

For System1

Simon Allen

Simon.allen@system1agency.com

+44 7908472017

For The ESOMAR Foundation

Anna Alu

Info@esomarfoundation.org

+31 20 664 2141

Background Information

System1 Agency

System1 Agency is a full service Agency that creates advertising proven to translate emotion into profitable brand growth.

Based in London, UK, System1 is part of the System1 Group – and is the world’s first Advertising Agency to guarantee its work through a unique evidence-based approach to creativity.

ESOMAR Foundation

For more information on ESOMAR Foundation, please visit https://esomarfoundation.org/

ESOMAR

ESOMAR is the global voice of the data, research and insights community.

For more information on ESOMAR, please visit www.esomar.org

July 6, 2017

Our Christmas Charity Draw is now open! Become a prize donor!

The ESOMAR Foundation is currently raising funds this festive season so as to continue our good work through various activities. This year we had a series of successful trainings and scholarships around the world and we would like to replicate and increase these activities if we have the funds to do so.

With this in mind we would like to ask you to contribute, either through a financial contribution ( how to donate using Paypal or via Bank Transfer ) or to donate an item that we can auction in our annual Christmas prize draw!

We have been overwhelmed with the generousity shown in previous editions and we can see that also this year the response is great! We already received several exciting prizes thanks to the generousity of the people and companies that believe in and support our work!

The types of items we are looking for are very varied. Examples of what has been donated in past editions: a week in a resort, a weekend in a luxury hotel, a plane ticket, an iPad, a dinner voucher … preferably it should be something that is not too heavy to ship. Other ideas we have had are anything from company products and services or even smaller items such as books or vouchers. The logos of the companies who donate to the prize draw will be on the website page and used in as many communication pieces as we can.

Will you become our next prize donor? We hope to hear from you!

If you have an idea for the charity draw and would like to discuss it, please contact us at info@esomarfoundation.org

June 15, 2017

How Market Research can help the world ‘Leave no one behind’

A not-to-be-missed session organised by the ESOMAR Foundation (Part 1)

On 12 September, the ESOMAR Foundation will participate with a full session on ‘Making the World a Better Place’ at the ESOMAR Congress 2017 in Amsterdam. Over 1,000 insight, research and data experts from all over the world will gather in Amsterdam to discuss business and societal issues and how creativity, innovation and insights can influence decision making.

The ESOMAR Foundation will take stage with a key topic that promises hope and raises important issues on “How Market Research can help the world ‘Leave no one behind’ *

*“This is the people’s agenda, a plan of action for ending poverty in all its dimensions, irreversibly, everywhere, and leaving no one behind,” said Ban Ki-moon, the UN secretary general, at the launch of the 2030 Sustainable Development Goals (SDG’s)

It’s 2030 and the world is celebrating the achievement of the UN’s 2030 Sustainable Development Goals:

The Market Research Community is justly proud of the very valuable contribution it has made to the achievement of those Global Goals – particularly to the ‘Leave no one behind’ directive – and is hosting a huge party for all those involved, since the work, and its effect on the achievement of the Global Goals, has transformed the image of the industry in the last decade, demonstrating the relevance of real MR to both the Data Revolution and the CSR agenda. Graduates now clamour to join the industry, which is seen as innovative, forward looking and socially responsible

This session will be a ‘call to action’ both to our experts and our young researchers. Case studies will set the scene and a panel discussion will focus on:

• What can the MR Industry do to achieve this vision?
• How can we better use the data we already have and the surveys we do?
• How can we promote and demonstrate the value of Qualitative and Ethnographic data to Donors and Policy Makers?
• How can we mobilise our experts and energetic young researchers?
• How can we really make a difference?

Gunilla Broadbent, ESOMAR Foundation President and Phyllis Macfarlane, ESOMAR Foundation Treasurer, will lead the programme. Speakers and panelists representing different stakeholders (organisations, NGOs and research agencies) will animate what it promises to be a not-to-be-missed session in Amsterdam.

April 4, 2017

Third scholarship awarded in Guatemala

The ESOMAR Foundation is pleased to announce the awarding of a scholarship to Maria Paola Loy Villagran, a young student at the Master’s Degree in Marketing at Universidad Rafael Landívar, Guatemala.

This initiative falls within the scope of the ESOMAR Foundation’s education program whose purpose is to give financial support to individual students from disadvantaged socio-economic backgrounds with an interest in pursuing a career in market research. The scholarship has been awarded after a careful evaluation of the motivational and socio-economic background of the applicants from an independent jury composed of experts from the market research industry.

The ESOMAR Foundation is happy to support Maria Paola in her studies and hopes that this scholarship will make a difference her life and her career efforts.

The beneficiary – Maria Paola Loy Villagran

“I am very grateful and blessed for having this new opportunity to continue with my Master studies. I will do my best to become a better professional. Thank you ESOMAR Foundation, for making my dreams come true”

Maria Paola is a student at the Master’s Degree in Marketing at Universidad Rafael Landívar in Guatemala.

Maria Paola has several aspirations . The first one is, never stop growing in the professional field of marketing, keep learning, searching for new trends to stay up dated, in order to understand her customers, learn about their needs and help to implement either at work or in her own company the best strategy to increase sales.

In financial terms, she would like to earn enough to reach a stage where she can start her own business without feeling any financial pressures so that she can simply concentrate on her work, do what she loves and give a comfortable life to her mom in the future.

In personal terms, being flexible and adaptable to changing conditions in her life. By just getting through each day, one day at a time and fighting for her dreams. Living each experience of her life like it is the last one. And hopefully help others in her country to succeed and grow.

How you can support Maria Paola

If you wish to support Maria Paola and be the donor of this scholarship, we would be happy to connect and provide you more information. Please contact: info@esomarfoundation.org

How you can support in your country

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