How the people of Vietnam live with climate change and what communication can do

These are the questions behind Climate Asia, the world’s largest study of people’s everyday experience of climate change. The project surveyed 33,500 people across seven Asian countries – Bangladesh, China, India, Indonesia, Nepal, Pakistan and Vietnam. In Vietnam, this included a nationally representative survey of 3,486 households, 16 focus groups with men and women from different social backgrounds across six locations in the country and an evaluation of current and past communication on these subjects. In addition, a workshop with experts and opinion-formers from media, business and civil society was held in Hanoi and practitioners and media experts were interviewed.

Using both quantitative and qualitative research, we have built a nationally representative picture of how different groups of people in Vietnam live and deal with change. This includes their values, livelihoods, use of food, water and energy, family life, worries, what they watch and listen to, whom they trust the most, what they hope for in the future, and the environmental changes they have noticed or deal with already.

Researcher Name
Tan Copsey, Yen Nguyen and Phuong Ha Pham
Researcher Company
BBC Media Action
Researcher Website