Learning New Things….

This is the third blog-post from Paola Loy Villagran, the recipient of the ESOMAR Foundation scholarship in Guatemala. Paola tells us about her studies and her social life. 



During the last months I started a Human Resources course in which we had to investigate the work climate of some companies in the country and we found that most of them have communication problems and that employees need to have access to all relevant information required to perform their duties, in any job employees must be motivated and they need training programs to constantly upgrade their existing skills. We learned about the term “human capital management” (or HCM) which represents the entire range of practices and processes for managing people in an organization and the drivers they should implement to develop employee engagement.

The key objective of every organization should be to train its employees so that they become efficient resources later on.

Also we received a Marketing Management course in which we learned how to increase sales, strategies to stand out in today’s world, how we can have a quality offering that meets customer needs, understand the market in which we compete, how to build a strong brand. I really enjoyed this class because we had the opportunity to analyze real cases of failure and success, like Blockbuster, Open English, Kodak, Netflix and last but not least McDonald´s. We even saw the movie “The Founder”, the story of Ray Kroc a salesman who turned the idea of two brothers into the biggest restaurant business in the world.

The first McDonald´s franchise in Des Plaines, Illinois (kept as a museum)

In my personal life everything is good, I’m trying to be focused in my studies, I have new friends from many parts of the country; most of them come to classes from far away places because unfortunately there aren’t good opportunities of study in rural areas.

The Campus. Universidad Rafael Landívar

In my free time I like to spend time with my nephews, I want them to be proud of me and believe in their dreams as I do, and keep fighting for what they want to achieve in life. Hopefully one day they will know about this opportunity and take it as an inspiration to become better students and professionals.

One of my favorite photos, me and my nephew Matias

How you can support Paola

If you wish to support Paola and be the donor of this scholarship, we would be happy to connect and provide you more information. Please contact: info@esomarfoundation.org

How you can support in your country

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org