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Research Got Talent Global Winner

During the recent ESOMAR Insights Festival the inaugural winner of the Global Research Got Talent competition was announced. The joint initiative centres around young researchers using market research to support NGOs and Charities in their local community to address meaningful social issues. For this first edition, the global ESOMAR and the ESOMAR Foundation joined hands with the Australian Association of Market and Social Research Organisations; the Peruvian Association of Market Research Companies; the Online Market Intelligence in Russia; with SIMAR, the market research association of Czech Republic and the Market Research Society of India.

After extremely successful pilot competitions in India and Hong Kong, this year was the first time we have brought this initiative to the global stage, this absolutely could not have happened without the logistical coordination and organisation of the above mentioned local Associations and their partners. After rigorous local competitions a winner team was selected from each participating country.

The winners of the local competitions competed in the global stage of the initiative. In the finals we had projects competing from all corners of the world which covered a multitude of social issues. The research project themes included assisting migrants and refugees in Russia, participation of young people in the Czech society, diversity and inclusion of the LGBTI community in Peru, holistic development of underprivileged children in Indian society and combating loneliness for elderly Australians in the face of COVID-19.

It was a great opportunity to learn more about how NGOs and Charities carry out their daily work and how they achieve their goals; it is slightly more rare for the community to hear about how actionable insights resulting from research can benefit a very wide range of stakeholders and add value to our societies.

The entries were extremely valuable and the final stage of the competition was a close-run affair. The global winner of the Global Research Got Talent competition was selected MediaCom Knowledge Team Russia composed of Anna Medvedkova & Olga Kotelnikova and Anna Makarova, Elena Onischenko, Alexander Matushko and Ilgiz Haziev.

Warm Congratulations to the winners of the Local Competitions:

Alfredo Valencia, Ipsos, & Luis Ramos, Universidad Catolica de Peru, Peru,

Stephanie Perry, Ipsos, Australia

Martin Řípa, Tereza Rösslerová & Vít Pavliš, NMS Market Research, Czech Republic

Karan Sabnis, Kantar, India

The jury for this global stage of the competition was comprised of experts from the Associations Executive Committee: Philippe Guilbert (Syntec Conseil), John Tabone (Canadian Research Insights Council), Reg Baker (ESOMAR North America ambassador), Dominique Servant (Chair of the Associations Executive Committee), John Smurthwaite (ESOMAR APAC Ambassador), Patricio Pagani (SAIMO – Sociedad Argentina de Investigadores de Marketing u Opinión), Pravin Shekar (MRSI – Market Research Society of India), Chris Farquhar (MRSHK – Marketing Research Society Hong Kong).

Together with our partners we hope that through this competition we can offer a global voice to all those charities and NGOs that do a tremendous job on the ground. We want to celebrate & promote greater use of good market research, in making a difference.

Research Got Talent Russia – Winners Announced

The global ESOMAR Foundation and the general partner of the competition in Russia The Platform for Social Change ‘todogood’ announce the winner for the Research Got Talent Russia competition that was conducted on June 19.

The competition encourages young professionals to use market research and insights to support local charities and NGOs to overcome pressing social issues. There were 16 teams made up of young researchers below the age of 35 from different companies, research agencies, and universities in Russia. Each team was allocated a charity/NGO at random; they were required to submit a project proposal about the issue facing the charity/NGO and how they would conduct research to assist them to overcome this issue. Entries were required to reflect a relevant, innovative, and impactful research design project that assesses the organisation’s specific issue. The research projects in the competition aimed to assist change in a broad range of areas and detailed analytic reports were then produced. The research project themes included preserving cultural heritage, assisting migrants and refugees, supporting children with illnesses, and even researching the real and potential audience of mini football.

‘It is important that Russian sociologists are ready to actively work with the non-commercial sector. The teams prepared a detailed analysis concerning the most relevant and important questions of the NGO’s; the quality of the research is the result of the professionalism and enthusiasm of all teams’ – noted Alexander Shashkin, ESOMAR Representative in Russia, CEO of OMI (Online Market Intelligence).

The three finalists were announced, and the winner was the MediaCom Knowledge corporate team for their work in association with Committee for Civil Initiatives. The NGO seeks to support migrants and refugees, providing them with necessary documents, as well as standing up for their rights by changing the attitude that the government and society have towards them. The aim of the research was to identify a portrait of potential private donors for the NGO. The answers of 2,000 respondents were recorded and an analytic report subsequently produced. The tip of the iceberg, some important figures and conclusions, were then shared during the videoconference. For example, the research showed that although only 2% had donated to support migrants and refugees over the past year, although 26% are ready to help if provided with enough information about the cause.

The committee head of Committee for Civil Initiatives, Svetlana Gannushkina, was very pleased with the results of the research: ‘I want to say a huge thank you for the work. As you have heard, we are working with migrants and refugees, and this is a group that experiences xenophobia all over the world. It is a moment of joy for me, as the group (of researchers) provided the information that the public in Russia is not lost for us and is willing to help this cause.’ 

 

The silver medalists were the Truestory team who worked with Samara Hospice NGO. The NGO has an inpatient stationary unit as well as a network of ambulances and consists of doctors and nurses who care for patients with palliative statuses who cannot be cured. The aim of the research was to investigate the scale of opiophobia in society and in the healthcare community as well as to reveal the main obstacles in anti-pain therapy appointment and give the recommendations how to overcome them. One of the highlights of the research was that trained medics were more likely to consider living with pain an abnormality than other members of the society did. The research also showed that levels of opiophobia were not very high amongst the respondents.

The Reverse Influence team together with ORBI Foundation came in third place. Reverse influence is a corporate team of the Russian Public Opinion Research Center (WCIOM). ORBI Foundation is a specialized fund that deals with the problem of stroke in Russia. It helps people who have faced the disease and their relatives, supports medical institutions, and draws public attention to the problem of stroke. The research aimed to identify how much the public knew about the stroke and its effects, and to assess the quality of social support for those who suffered.

The Mediacom Knowledge team will now enter the final ESOMAR’s Research Got Talent global competition. Winners from each region participating in the global competition will present their work to an international audience at the special ESOMAR event in Autumn 2020. The winner will also be given the floor at the ESOMAR Congress 2021 to be held in Toronto, Canada.

The judges for Russia’s Research Got Talent Award competition included:

  • Maria Akulich / The Platform for Social Change ‘todogood’, Head of the NGO Department
  • Elvira Aleynichenko / Head of the Centre for Managing Social Innovations ‘GrantRafting’
  • Vyacheslav Bakhmin / Polytechnic Museum Foundation, Head of the Expert Council
  • Julia Bogdanova / KPMG, Senior manager
  • Olga Drozdova / Agency of Social Information, Head of the Programs
  • Igor Zadorin / NGO ‘Sociological workshop of Zadorin’, Founder and CEO
  • Ivan Klimov / Social Business Group, Managing Partner
  • Julia Romaschenko / Charities Aid Foundation Russia, Head of Programs and Donor Relationships
  • Roman Sklotsky / Vladimir Potanin Foundation, Director of the Centre for Philanthropy Development
  • Dmitry Sosnin / Committee for Civil Initiatives, Project Coordinator ‘Municipal Map of Russia: Areas of Growth’

ESOMAR Foundation and Todogood would like to acknowledge and thank the generous sponsors for helping make this exciting initiative possible: Oprosso – survey programming platform, OMI (Online Market Intelligence) – B2C online panel, LevadaLab – Telegram messenger research bot, Tiburon Research – online qualitative research platform, Top of Mind – surveys with doctors and nurses, UXPressia – UX research platform.

According to all participants of the final event, great work was done, and many members would like to continue to participate in the ESOMAR Research Got Talent initiative. The organizers are also planning to disseminate the knowledge that was created via local publications, webinars and the virtual library.

For further information:

Research Got Talent Russia

 

Author

Fyodor Shashkin

 

Research Got Talent Australia Announces Winner

MEDIA RELEASE – 8 MAY 2020

The Association of Market and Social Research Organisations (AMSRO) and the global ESOMAR Foundation today announced the inaugural Australian winner for the Research Got Talent Award competition.

The competition encourages young professionals to use market research and insights to support local charities and NGOs to overcome pressing social issues.

Three finalists were announced last month and the winner is Stephanie Perry from Ipsos for her entry – Reaching out to elderly Australians, in association with spur:org – that sought to address the loneliness and vulnerability that older Australians commonly experience.

The research projects in the competition aimed to assist change in a range of areas including gender inequality, access to justice and education, integration and diversity, environmental issues, and climate change. The young researchers were required to submit a project proposal about the issue facing the charity/ NGO and how they would conduct research to assist them to overcome this issue. Entries were required to reflect a relevant, innovative, and impactful research design project that assesses the organisation’s specific issue.

The other finalists were:

Stephanie Perry will now complete the project with spur:org and enter her final report in the Research got Talent global competition. Winners from each region participating in the global competition (six countries in total) will present their work to an international audience at ESOMAR Congress in September.

AMSRO Executive Director, Sarah Campbell, said: “Our judges were looking for projects that were innovative, addressed a prominent social issue and had the potential to make changes to the organisations they supported. The judges were unanimous in their decision on our Australian winner, Stephanie Perry, who delivered a clever, powerful and timely submission to address loneliness and social isolation issues with elderly people.

“We had an exceptionally strong field of entrants, many of whom addressed the COVID-19 pandemic and demonstrated the incredible value of research during times of crisis, and also highlighted the depth of research talent we have in Australia. As a result, a number of the entries are likely to be implemented over the coming months, which validates the overall quality of the submissions, their worthiness and applicability. The Research Got Talent Award competition is a great avenue for young researchers who really want to make a difference.”

The Research Got Talent Award competition was open to young research professionals aged 18-35, who are AMSRO member organisation employees or work for an ESOMAR Australian-based member (individual or corporate).

The judges for Australia’s Research Got Talent Award competition include: Dianne Gardiner, CEO, Bastion Insights; Caroline Tomiczek, Director, Urbis; Lisa Lewers, CEO, Lewers; Nora Hungershoefer, LUCID; Rob McLachlan, Chair, Kantar Australia and Sally Joubert, CEO, Luma Research.

Sally Joubert, AMSRO member and ESOMAR’s Australian representative said:
“The Research Got Talent award competition aims to recognise young researchers, who want to make a difference. As recently witnessed via the outpouring of support for those affected by the bushfires, Australians like to give back. This competition provides a fantastic platform to enable young researchers to support a worthy cause of their choice, while simultaneously showcasing their professional talent. We are calling on all AMSRO and ESOMAR members to support this competition and young researchers. Don’t miss this opportunity to celebrate your employees and company on the global stage”.

In support of those people affected by the recent bushfire crisis, 50% of all entry fees received were donated to The Australian Red Cross Disaster Relief and Recovery Fund.

For further information:

Research Got Talent Australia 

 

Research Got Talent Australia Finalists Announced

 

The Australian finalists for the Research Got Talent Award competition, the Association of Market and Social Research Organisations (AMSRO) and the global ESOMAR Foundation’s exciting new venture, were announced this week.

The competition, which has launched in Australia for the first time this year, encourages young professionals to use market research and insights to support local charities and NGOs overcome pressing social issues. The research aims to assist change in a range of areas including gender inequality, access to justice and education, integration and diversity, environmental issues and climate change. The young researchers were required to submit a project proposal about the issue facing the charity/ NGO and how they would conduct research to assist them in overcoming this issue. Entries were required to reflect a relevant, innovative, and impactful research design project that assesses the organisation’s specifc issue.

The finalists (in alphabetical order) are:

Finalists will go through to the next round of virtual judging on Wednesday 6 May 2020. One winner will be selected and entered into the Research Got Talent global competition. Winners from the global competition will take to the stage at the ESOMAR Congress to present their work to an international audience.

The competition is open to young research professionals aged 18-35, who are AMSRO member organisation employees or work for an ESOMAR Australian-based member (individual or corporate). Entrants can work individually or in a pair.

Sarah Campbell, AMSRO Executive Director, said: “The Research Got Talent Award competition is a great avenue for young researchers who want to make a difference. Our judges were looking for innovative projects that addressed a prominent social issue and had the potential to make changes to the organisations they supported.  We had an exceptionally strong field of entrants, many of which addressed the COVID-19 pandemic and demonstrated the incredible value of research during times of crisis. These young researchers have submitted excellent ideas and we look forward to the final round.”

Australian judges for Research Got Talent include Dianne Gardiner, CEO | Bastion Insights; Caroline Tomiczek, Director | Urbis; Lisa Lewers, CEO | Lewers; Nora Hungershoefer, CS Manager | LUCID; Rob McLachlan, Chair | Kantar Australia and Sally Joubert, CEO | Luma Research.

AMSRO and ESOMAR would like to acknowledge and thank all of the entrants for their outstanding submissions and their respective member organisations for supporting this new joint initiative.  We would also like to thank the generous sponsors for helping make the Australian competition possible – Lewers, Luma Research and LUCID.

In support of those people affected by the bushfire crisis, 50% of all entry fees received will be donated to The Australian Red Cross Disaster Relief and Recovery Fund.

 

About AMSRO

The Association of Market & Social Research Organisations (AMSRO) is the peak body for the market and social research, data and insights industry. AMSRO works in partnership with its company members, plus privacy authorities, business, government and the community to protect and promote the industry and uphold the highest ethical and privacy market and social research standards. Since its establishment in 1989, AMSRO has grown to more than 90 members, who employ over 5,000 people, representing 70% of the industry’s annual (data collection) turnover.  In 2003, AMSRO pioneered its own privacy code for members, which won an Australian Privacy Award in 2009.  www.amsro.com.au

About the ESOMAR Foundation

The ESOMAR Foundation is a charity representing the Market, Social and Opinion Research industry. Our industry has a wealth of knowledge and experience that can be applied to every aspect of society to ensure a more transparent, reliable and sustainable world. The ESOMAR Foundation believes that a fair, just and peaceful society is deserved by all and recognizes the immense promise that the research community offers to those striving to achieve these goals on a global level. The ESOMAR Foundation brings volunteers and resources together to execute projects to help and support charities and NGO’s to achieve their aims. Its aim is to encourage the usage of more insightful and inventive research and increase the overall impact of market research in building a better world.

For further information:

Sarah Campbell | Executive Director | AMSRO

 

Research Got Talent Award Competition To Help Address Social Issues – Launches in Australia

The Association of Market and Social Research Organisations (AMSRO) and the global ESOMAR Foundation announced this week an exciting new joint project, the Research Got Talent award competition, focused on encouraging young professionals to use research to address prominent social issues.

AMSRO and ESOMAR’s aim is to recognise young researchers in the industry and showcase their work on the local and global stage.

Participation in the Research Got Talent competition will also foster closer relationships between competitors, local charities and NGOs, as participants are required to nominate a charitable cause to support as part of a practical research project.

The overarching theme of the initiative is the role of market research and insights play in supporting charities and non-profit organisations to overcome relevant and meaningful social issues. The research can focus on social issues such as gender equality, access to justice, education, improving the lives of people with disabilities, environmental issues and climate change.

Sally Joubert, AMSRO member and ESOMAR’s Australian representative, said: “The Research Got Talent award competition aims to recognise young researchers who want to make a difference. As recently witnessed via the outpouring of support for those affected by the bushfires, Australians like to give back. This competition provides a fantastic platform to enable young researchers to support a worthy cause of their choice, while simultaneously showcasing their professional talent.

“We are calling on all AMSRO and ESOMAR members to support this competition and young researchers. Don’t miss this opportunity to celebrate your employees and company on the global stage.”

The competition is open to young research professionals aged 18-35 and will run from 3 February to 30 March 2020. Project proposals may adopt traditional research methods, as well as new methods, including data analytics and analysis.

Finalists will present at the AMSRO Leaders Forum in Sydney on 6 May, with one winner selected and entered into the Research got Talent global competition. Winners from the global competition will take to the stage in Toronto at the ESOMAR Congress 2020 and showcase their projects to international industry leaders.

Entries open at 9.00am on Monday 3 February 2020. For more information, visit: https://www.amsro.com.au/research-got-talent

Winners receive return flights (departing from an Australian capital city to Toronto, Canada) and free admission to the ESOMAR Congress. A cash prize is offered to the winner of the global competition.

The Research Got Talent Initiative was pioneered by market research associations in India and Hong Kong and saw great success in connecting a range of stakeholders and ultimately showcasing the positive impact of the insights sector.

To enter, visit the AMSRO Research Got Talent online portal here.

The first edition of the Research Got Talent Global initiative is coordinated globally by ESOMAR and ESOMAR Foundation and implemented locally by the following market research associations:

About AMSRO

The Association of Market & Social Research Organisations (AMSRO) is the peak body for the market and social research, data and insights industry. AMSRO works in partnership with its company members, plus privacy authorities, business, government and the community to protect and promote the industry and uphold the highest ethical and privacy market and social research standards. Since its establishment in 1989, AMSRO has grown to more than 90 members, who employ over 5,000 people, representing 70% of the industry’s annual (data collection) turnover.  In 2003, AMSRO pioneered its own privacy code for members, which won an Australian Privacy Award in 2009.  www.amsro.com.au

About the ESOMAR Foundation

The ESOMAR Foundation is a charity representing the Market, Social and Opinion Research industry. Our industry has a wealth of knowledge and experience that can be applied to every aspect of society to ensure a more transparent, reliable and sustainable world. The ESOMAR Foundation believes that a fair, just and peaceful society is deserved by all and recognizes the immense promise that the research community offers to those striving to achieve these goals on a global level. The ESOMAR Foundation brings volunteers and resources together to execute projects to help and support charities and NGO’s to achieve their aims. Its aim is to encourage the usage of more insightful and inventive research and increase the overall impact of market research in building a better world.