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EF webinar: Impact of The Pandemic in Latin America – Understanding doctors’ perspectives

In September 2019, Fine Research began an unprecedented study in the region of challenges in the medical profession. Two months before the pandemic outbreak in Wuhan, their team asked doctors in North and Latin America about the health situation in their countries and their level of preparedness in case of a calamity. With the start of the pandemic, Fine Research decided to start a series of projects on #COVID19. The latest piece, completed in late May 2020, involved a large-scale fieldwork in 16 countries, interviewing over 5000 physicians in Latin America with the aim of understanding the main challenges they face in the midst of the pandemic.

The project, which was shared in the media in several countries in Latin America, details the impact of COVID-19 in the region grouping insights into four main axes: assessment of policies, evidence on the pandemic, impact in doctors and future scenarios.

For this webinar, Diego Casaravilla, Fine Research Director will be joined by Ana Maria Mendéz, National Fundraising Director, Save The Children (Colombia).

You will discover answers to:

– What were the main health priorities before the pandemic?

– How do doctors rate hospital infrastructures and country policies?

– What are the new professional challenges for doctors?

– How has the current context impacted doctors emotionally?

– How has the pandemic affected treatment adherence for Cancer, HIV or Diabetes patients?

– What future scenarios do HCPs imagine will be likely to happen?

Attendees will have a better understanding of the near term, and longer-lasting consumer impacts and changes as a result of COVID-19.


Diego has founded and fully manages Fine Research, an independent MR data collection network in Latin America with offices in Brazil, Mexico, Colombia, Argentina and Uruguay. His agency focuses on healthcare., consumer and b2b fielding. Created in 2008, Fine Panel, is the first and largest panel of Healthcare professionals in LatAm with over 100,000 active members in this region.


Ana Maria is Marketing and Fundraising Director of Save The Children Colombia. She holds and MA in Marketing and over 6 years of experience in the sector and has coordinated the launch of several marketing campaigns that yielded over 250% annual growth in funds raised over the past three years.


Live webinar 23 July 2020, 17:00 C.E.S.T | 12:00 GMT-3 



Ukrainians Fight For The Right To Visit Their Loved Ones in Reanimation Units. Why?

In 2016, the Ministry of Healthcare (MoH) of Ukraine adopted the regulation which directly allowed 24/7 access in intensive care units (ICUs). According to the survey only 20% of respondents were able to visit their family members in reanimation 24/7 in 2019. This regulation wasn’t cancelled during COVID-19 epidemic, but in reality most hospitals in Ukraine isolate all patients in all reanimation units. This June, a 4 year old boy died alone in ICU with leucosis diagnosis – the doctors didn’t let his mother to visit him because of quarantine regime.

Until 2016 only several Ukrainian hospitals allowed visitors in ICUs to be with their loved ones. In most hospitals, ICUs were closed for visitors. Children got psychological traumas because they did not see their parents in the hardest moments of their lives. Some children and adults died alone.

Access to ICUs was prohibited violating the Fundamentals of Ukrainian Health Legislation and the UN Convention on the Rights of the Child.

Since 2016 civil activists led the country-wide ‘Open reanimations campaign focused at enabling family members to visit patients in reanimation’. This campaign made the Ministry of Healthcare (MoH) to adopt the regulation which directly allowed 24/7 access in June, 2016. However, implementation of this order is still a big issue. There were signals that hospitals sabotage the MoH’s order, but no strong evidence was available. Lack of actual information limited the ability of activists and MoH in further actions. The research was conducted to study the experience of ICU patients and their families and to define possible measures for its improvement by NGO “Horizontal connections” (whose team launched the campaign) and Info Sapiens’ with the support of experts from other fields. All work is done pro bono.

Online survey was conducted among 498 patients of ICUs and their relatives who were at ICUs within June, 2016 – March, 2019 (after adoption the regulation which allowed 24/7 access). The links to online questionnaire were disseminated by Ministry of Health of Ukraine and other organizations. The survey covered citizens of Kiev and all oblasts of Ukraine. 62% of respondents were at adult ICUs and 38% – at pediatric ones.

Efficient use of resources in the health system is a worldwide challenge. In Ukraine, it is a particularly difficult task due to: a) the lack of reforms in the healthcare for 30 years after the Soviet Union collapse, b) the lack of solid economic growth to finance the transformation of the system, c) turbulent political life, d) war, etc.

The research provided a unique assessment (no other data on that topic is available) of the actual level of implementation of the MOH’s order three years after its adoption – only 20% of respondents were able to visit their family members in reanimation 24/7.

The survey showed that efforts are needed both on supply and demand side – only 53% of respondents are aware of the regulation which allows 24/7 access. It uncovered the main problems of personnel-patient interaction – it is the personnel’s attitude that people suffer from the most; not bribes, not doctor’s (un)professionalism, not even the health-related worries.

The survey provided evidence against some popular myths, which allows refocusing the efforts of stakeholders on the truly important issues. Involved NGOs are already reshaping their activities to focus on the main problems (as revealed by the survey). In particular, the research brought up the need to:

1. Continue strengthening the public demand for the openness of ICUs.

2. Support patients/family members by providing information about ICUs.

3. Change the mindset of the healthcare workers, managers and officials by providing them with information, trainings, and support on the way of ICUs opening.

4. Elaborate guidelines for healthcare management how to improve facilities and gain resources at hospitals for rooming-in (panel screens, chairs for parents, antiseptics, etc.).

This research helps to fight for the right to get a medical aid without systematic attacks on one’s dignity and severe struggle for the information or human contact.

The results of the study were shared with the Deputy MOH, over 60 chief doctors, oblast health management divisions, members of parliament and patients’ organizations. MOH and the minister personally put them on their website and Facebook page.

National Health Service considers integrating results into the education programs for health professionals and updating their standards.

Our partner NGOs developed guidelines for ICU visitors for online and offline distribution. The MOH helped distribute them to the hospitals.


About the Author: Inna Volosevych, Deputy director – Info Sapiens.
Info Sapiens was established in September, 2018 by the former employees of GfK Ukraine Departments of Operations, Social and Political Research, Consumer Product Research, and Qualitative Research due to the closure of GfK research activities. Overall about 30 employees moved from GfK to Info Sapiens. In 2019, the company conducted about 500 research projects including three exit polls, the last of which showed the most accurate results and was the largest in the history of Ukraine (about 40,000 voters were surveyed). Info Sapiens in one of the top Ukrainian research agencies conducting social, political, and marketing research.


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