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Author: Anna Alu

Sex trafficking, poverty, street children, child marriage…research can help finding solutions

 My Choices Foundation, BBC Media Action, StreetInvest, Save the Children and Surgo Foundation have worked hard together with the market research industry in looking at the insights that help finding the most appropriate solutions to these societal problems affecting millions of people around the world!

On 12 September these organisations will present their findings at an ESOMAR Foundation event and will debate some ways forward to help tackle these societal issues. The session will be part of the ESOMAR Annual Congress to be held in Amsterdam on 11-13 September.

Meena’s story about sex trafficking in India is just one the stories we feature at this event….

Read more about Meena’s story

Not able to attend in person? No problem, you can follow this session and other parts of the event for free by registering to ESOMAR TV

For more information contact us at: info@esomarfoundation.org

Freshman Year, as a graduation party organizer!!!

This is the fourth blog-post from Esther Tot who received the ESOMAR Foundation Scholarship to study at the English based Bachelor Degree program in International Business at the National University of Management (NUM) in Phnom Penh, Cambodia.

 

 

Wohooo!!!!!! It’s the end of marketing class! Loads of assignments and self-discipline are over. At the same time there is also a year4 graduation party so our last and final assignment of the marketing class was to organize a party which is for all IBBA-er and especially for year4 students who are likely to graduate at the end of this year.

As an IBBA year1 or freshman year or as my marketing lecturer likes to call us the “baby prawn”, because we are the youngest among all the other classes at university, on August 12th, 2017 all year1 held the task of organising one big event as we called it “IBBA Gala”. We divided into teams: the morning team planned and organized the activities of the event and we, the afternoon class, were tasked with contacting and finding sponsors for our event and we finally did a very good job! Our lecturer was proud of us as year1 students.

The activities and program had some fun features: female students in year1 had to dress like a man and male students had to dress as a girls and there were also some fashion shows as guy dressed as girl and girls dress as guy, as well as singing, and teachers and student awards.

I am at the back!!! With the L hand style!

As for me being in year1 and holding this kind of big event is something I will be proud of myself for the next few years because it is a real learning experience and I felt I was in a real world as a business woman and marketer.

I have successfully contacted the sponsor from Hot&Cold Café and my class successfully contacted BreadTalk, Major Cineplex, BOPEA, CAM Paint, and Domino’s Pizza (you can see the company’s logo on our backdrop).

This was the hardest year because it was my first year at university and next year I believe it will be better than this because I will learn to adapt to the university life from this year experience.

Some of my friends from morning and afternoon class and our Marketing Lecturer Ms. Sopornetra

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

The final stretch is almost there for Nicolin’s studies!

The school break is reaching its end and I must admit that I am a bit afraid of returning to school. However, this is the final stretch and I am ready for the victory!

I have recently found myself getting closer to God and enjoying the company of people who share the same love I have for him. I grew up in a Catholic church, which means all I know is Catholic. However, recently I have started attending my friend’s church. I really enjoy their messages as well as the songs they sing. I have had many say I seem confused because, I immerse myself into different religious cultures. It is almost as though there is no sense of direction or stability in how I choose to praise God. I say it does not have to make sense. It is about my relationship with him and nothing else.

The scholarship awarded to Nicolin was sponsored by SSI and in collaboration with SAMRA.

 

         

ESOMAR Foundation highlights how the right insight can disrupt sex slavery and calls for support!

Meena’s story is what we want to tell you about. It’s one of the many stories about sex trade in India. We hope by reading about Meena and her ordeal you will help this cause.

Why is the ESOMAR Foundation so keen on this story? Well, you probably do not know but through the brave work of My Choices Foundation and Final Mile and their insight into the real issues of sex slavery they understood that by focusing on the fathers who are unknowingly selling their precious daughters into slavery, they knew they could disrupt the sex trade and save girls like Meena.

Read the full story here… MEENA’S STORY

 

But, we need your help to do more, much more.

Please help by choosing one of the following…

Buy a ticket to our charity prize draw for EUR 30

Corporate Donation Enquiry EUR 3000

‘Research for Good’ Competition

 

To find out more, you can register for My Choices Foundation live-streamed presentation at ESOMAR Congress, Tues 12th Sept at 11.15 CEST. You can also donate directly to their work.

Making the World a Better Place

A not-to-be-missed session organised by the ESOMAR Foundation (Part 2)

 

 

 

How engaging and fundamental this can be! We have recently written about the special session that the ESOMAR Foundation will hold on 12 September at the ESOMAR 70th Anniversary Annual Congress. While ESOMAR celebrates its anniversary, the Foundation looks at the essential area of society which refers to eradicating poverty and leaving no one behind.

The market research industry has a wealth of knowledge and expertise that can be applied to every aspect of society to ensure a more transparent, reliable and sustainable world. Market researchers are great believers of applying their skills and knowledge to do social good, so we already know that we can count on their participation and involvement in the discussions. It’s a golden opportunity to mobilise forces within the industry and reach out to NGOs and all interested parties. The aim is to create synergies and cooperation to make the world a better place!

Here is the programme:

From Village to Virtual Reality
How behavioural research has transformed the Red Alert approach to prevention of sex-trafficking in India

Hannah Surabhi, My Choices Foundation, India

My Choices Foundation exists to give women and girls in India the choice to live lives free from abuse, violence and exploitation. It does this by addressing two of India’s most pervasive and intractable issues: Domestic Violence and Sex Trafficking. Their anti sex-trafficking work through Operation Red Alert is leading the prevention movement in India, and has become an international pioneer in its technology-driven approach. The presentation will cover how My Choices is applying the findings from their research (that employed learnings from cognitive neuroscience and behavioural economics) to understand and influence the behaviour of families at high risk to sex-trafficking.

Using Qualitative research to develop and understand the impact of media content in difficult contexts – Afghanistan, South Sudan and Somalia

Sonia Whitehead, BBC Media Action, UK

BBC Media Action is the BBC’s international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative research to both inform the development of TV and Radio programmes and understand their impact. Work will be presented from countries such as Ethiopia, Afghanistan, South Sudan and Somalia.

 “I am one in a million” – Respecting street children’s realities

Georgina Day, Streetinvest, UK and Flora Somogyi, BigSofa, UK

StreetInvest is a global charity that exists to improve the lives of street children. StreetInvest believes that participatory research and data collection are an integral part of developing successful programmes on the ground and national and international policies and legislation. StreetInvest and Video Analytics Company, Big Sofa, will share how they have used rich qualitative video data from ethnographic research, to generate insights into this marginalised and often invisible population, and how they hope to go beyond informing stakeholders, to influencing change in the way interventions are designed.

Paragon Partnership with Save the Children UK – Early progresses and lessons

Alexis Le Nestour, Save the Children, UK

The Paragon partnership connects market research agencies with NGOs to provide support on research. Paragon is supporting Save the Children UK in its research on adolescent girl nutrition and child marriage in Western and Central Africa. The presentation will provide more details about the progresses made and how it complements the type of research done by SCUK. Lessons for NGOs and market research agencies that wish to engage in common research project will be discussed.

How can we make a difference?

The presentations will be followed by a Panel discussion including the above speakers as panelists and with the participation of  Steve Kretschmer, Managing Director of the Surgo Foundation. Topics to be tackled during the panel discussion are:

  • What can the MR Industry do to achieve this vision?
  • How can we better use the data we already have and the surveys we do?
  • How can we promote and demonstrate the value of Qualitative and Ethnographic data to Donors and Policy Makers?
  • How can we mobilise our experts and energetic young researchers?
  • How can we really make a difference?

The session will be led and moderated by Gunilla Broadbent, ESOMAR Foundation President and Phyllis Macfarlane, ESOMAR Foundation Treasurer,

This is a unique opportunity for the ESOMAR Foundation to take an active part in the 70th anniversary ESOMAR Congress. Watch this space for more news on the programme. For more information contact us at: info@esomarfoundation.org

 

 

 

The Annual Report 2016 is out!

We are pleased to share the Annual Report and Financial Statement 2016 of the ESOMAR Foundation.

In 2016 the Foundation strengthened several activities and enjoyed an increase in awareness and support from the industry and beyond. These developments provide a promising outlook for the future. The Foundation can continue to execute its activities in partnership with the many stakeholders who have provided both financial support and expertise and will hopefully continue to do so in the years to come.

The ESOMAR Council and the Supervisory Board continue to support and stimulate the Foundation in executing its mission “to use the skills, knowledge and support of the industry to do social good”.

A special Thank You!

Without the generous help and support of the many volunteers, sponsors, friends, ambassadors and partners, the ESOMAR Foundation could not survive! So, we would like to take this opportunity to warmly and sincerely THANK YOU ALL for ensuring that together we can pursue our mission of contributing to a better world.

Results so far are encouraging! With the help of our wonderful industry, we look forward to continuing to grow and achieve even better results in the years to come!

 

If you wish to know more about the ESOMAR Foundation, please contact us at info@esomarfoundation.org

ESOMAR Foundation, WIRe, Unilever Fund MSRA Kenyan Scholarship

Scholarship goal reached for Innocent Rwamba Nyaga in Kenya to pursue MS in market research at the University of Nairobi

19 July 2017 – Amsterdam, NLThe ESOMAR Foundation, a charitable organization representing the market research industry, in cooperation with global non-profit Women in Research (WIRe) and Unilever, recently funded the Marketing and Social Research Association’s (MSRA) Kenyan Scholarship initiative. The scholarship has been assigned to recipient Innocent Rwamba Nyaga, who will be pursuing a Master of Science in Marketing, with a focus on Market Research, at the University of Nairobi, School of Business.

Providing the opportunity for Innocent to pursue her studies in the market research field, and support the future of our industry makes us proud here at The ESOMAR Foundation.” says
Gunilla Broadbent, President, ESOMAR Foundation, “We are grateful for the generous support of WIRe and Unilever, two organizations who are just as committed as we are to investing in future talent in the market research industry!”

This year’s MSRA scholarship recipient student, Innocent Rwamba Nyaga, is a Kenyan native from a disadvantaged socio-economic background. Through the scholarship, Innocent will have the opportunity to pursue an advanced degree and, in the future, a career in market research. Through funding the education of women like Ms Nyaga, the organizations involved help to advance the voice of women in the market research industry as well as the voice of African women in the practice.

The ESOMAR Foundation’s support for women in Kenya, and research as a whole, provides a strong basis for the industry to continue to develop from the principles of sound education and professionalism.” says Althea McCourt, Chair, MSRA, “This is an important milestone.”

Women in Research (WIRe) raised the funding for the scholarship through outreach to their global community, and supported by a matching donation from Unilever. WIRe is the leading non-profit organization dedicated to the advancement of women in the market research industry, providing career development and educational opportunities for women while supporting gender diversity initiatives. Unilever, a global consumer goods company with a strong focus on charitable initiatives—especially in emerging markets—matched the WIRe community’s contribution dollar for dollar to the scholarship fund.

“Supporting the ESOMAR Foundation and this scholarship initiative perfectly aligns with WIRe’s global goals and organizational initiatives,” says Kristin Luck, founder of Women in Research, “We look for opportunities to arm women in the market research and insights industry with the tools they need to develop professionally and support education, entrepreneurship and other career development goals. We are thrilled that our community stepped forward to support this important initiative, and we offer our congratulations to Innocent as she works toward her goal of a career in marketing research.”

Based on the success of the MSRA Kenyan Scholarship program, ESOMAR Foundation and WIRe plan to continue to collaborate in 2017 to fund additional scholarship initiatives in emerging or disadvantaged markets.

 

About ESOMAR Foundation

ESOMAR Foundation is a charitable Foundation representing the Market, Social and Opinion Research industry. Our industry has a wealth of knowledge and experience that can be applied to every aspect of society to ensure a more transparent, reliable and sustainable world. The ESOMAR Foundation is the charity arm of ESOMAR, the global industry association of market, social and opinion research. https://esomarfoundation.org

About Women in Research

Women in Research (WIRe) is the leading non-profit organization dedicated to the advancement of women in the market research industry, supporting educational programming and networking events across five continents. WIRe programming also facilitates leadership, entrepreneurship, mentoring and other career development goals. WIRe’s mission is to advance the contributions and voice of women in research, both for themselves and the greater good of the market research industry. www.womeninresearch.org

About the Marketing and Social Research Association

The Marketing and Social Research Association (MSRA) was established in 1998 and is Kenya’s professional association for individuals involved in compiling or using marketing and social research. It aims to create a forum for research practitioners within which members can maintain a spirit of cooperation, support and mutual goodwill. http://msra.or.ke

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Media Contact: Michelle Andre, michelle@womeninresearch.org, 415-577-8634

 

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

esomar foundation logo      

Never give-up ! In spite of dreadful and unforgettable memories

This is the third blog-post from Esther Tot who received the ESOMAR Foundation Scholarship to study at the English based Bachelor Degree program in International Business at the National University of Management (NUM) in Phnom Penh, Cambodia.

A dreadful accident happened to me in 2011! It upsets me so much to talks about this but this is life and we can’t stop it. On August 30th, 2011 my right eye got hit by a knife. It was scary and dreadfully painful! It all happened while I was cooking my own food because my mom was busy working till late that evening. I spend most of my time alone cooking and doing laundry and that time I was just about 14 years old and I was chopping a chicken leg with a small and very sharp knife. The knife broke into half and the broken and sharp piece flew up and poke my eyeball and it dropped back very fast. I thought that the chicken hit my eye but when I tried to wash it with water it didn’t go away, the sight was still blurred and I was so frightened when I looked down on the ground and saw a broken piece of the knife laying there on the floor! At that moment I knew what really hit my eyeball and when I touched the eyeball it felt soft like the balloon running out of air. I was so scared, I didn’t even have a phone.

At that time I lived with the neighbors. When they were going out they always locked the gate. I had to stand there and wait for people to pass. I gave them the key and asked them to unlock the door for me. I ran out to borrow the neighbor’s phone to call my mom. She hurried home and took me to Ogdoung hospital. We didn’t have money, my mom couldn’t even afford the 500 riels to park the bike. It was the saddest moment of our life because I had to do an eye surgery or else I would get blind forever. I could hear my mom crying and begging the doctor to please help me, that I was her only child and we were poor and the doctor said he couldn’t do a free surgery, he could only offer a discount. I cried and the nurse told me not to cry because the tears could hurt the eyeball. I tried hard not to cry but I still cried and in my heart I prayed God to help me and I memorized the memory verse of Jeremiah 29:11-12 “For I know the plans I have for you, plans to prosper you and not to harm you,  plans to give you hope and future. Then you will call on me and come and pray to me, and I will listen to you”. This verse calmed my heart. Later I heard my mom call her boss and the church pastor and a moment later they came and had  a private talk with my mom. Suddenly the doctor called me to the surgery room and did the surgery on my eye.  I could feel all the needle, knife and scissor movements on my eyeball and I kept on praying and memorizing that verse from the Bible. The surgery was successful. They covered my right eye for about one month and I could use only my left eye. Sadly the doctor said that a mistake was made by his training nurse. She forgot to cut out the dead cell and there was still water in my eyeball.

My eye has not been functioning well until now. I have to undergo a 2nd surgery but I don’t have money. I had once asked the doctor how much it would cost to change my lens so I can see clearly again. He said it would be about $5000 dollars which I could never raise but I really want to see normally from both eyes.

Till now no one at school knows that I can see with only one eye and it always hurt when I try to look at something which is too bright or stare at the books or letters too long. My eyeball starts to hurt and I get headache. But I never want to quit my study. No one at school knows I am disabled but I never want to call myself this way. I end up bearing this pain and this pain is what persuaded me to study hard because I want a better job so I can give my mom a better life. I also want to save money to change my lens because I really want to see normally again.

My motto for pain is that, “There are 2 types of pains, the pain that changes you for good and the pain that changes you for bad and it is your choice to choose which pain you want to take.”

At last, I just want to tell everyone who struggles through any types of pain to not giving up and keep on living and changing the world, don’t let the world change your smile but let your smile change the world.

 

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

Youth Day in South Africa!

This is the 12th blogpost from Nicolin Mamuya, the first ESOMAR Foundation scholarship in South Africa. It’s school break now. Time for an internship!

 

 

I have completed my exams and I must admit that they weren’t as bad as I had feared. I have passed all my modules, which means a celebration is in order. The school break goes on for more than a month so I had decided to keep myself busy by looking for an internship.

Fortunately, I was instantly offered a job and I now work for a property firm not too far from where I live. I will be managing the firm’s social media pages as well as handle all the admin involved in the buying and selling of property. This definitely gives me insight on the processes and possible paperwork that goes into buying property. Buying rental property proves to be a great long-term investment that I will hopefully venture into in the future.

It is June 16 and South Africa is celebrating 41 years since brave students marched against being taught in Afrikaans (the language spoken by the white people). Most of us celebrate this day by wearing school uniform and others have a gathering with friends and family to have a great time. I do believe that those students set the tone for the youth that came after them.

South Africa’s youth is very powerful and united. The students know how to fight for what they believe in. The marches for the university fees to fall and against women abuse exemplify the power they possess. Happy June 16!

 

The scholarship awarded to Nicolin was sponsored by SSI and in collaboration with SAMRA.

         

The ESOMAR Foundation Appoints System1 Agency, London

 

 

System1 Agency London has been appointed by The ESOMAR Foundation to manage its global advertising account.

The Agency has been appointed to create a global communications campaign for the Foundation that will run later this year (2017).

The ESOMAR Foundation is the charity arm of ESOMAR, the global industry association of Market, Social and Opinion research.

The ESOMAR Foundation has been set up to explore how to use the knowledge, skills, creativity, interest and resources of researchers to help charities improve peoples lives around the world through greater human understanding.

Gunilla Broadbent, ESOMAR Foundation President said :

“Our aim is to build awareness of The ESOMAR Foundation and inspire the bright minds from the Global Research community – and the companies they work with – to get involved. System1 Agency’s evidence-based approach to creativity is exactly the approach we have been searching for”.

Rod Connors, MD at System1 Agency said:

“Our commitment to guaranteeing results for every campaign we develop means that we know we can make a significant contribution to supporting The ESOMAR Foundation’s goal of changing peoples lives for the better.

This is a very exciting moment in the history of The Foundation – and we are delighted to part of this major new initiative”.

FOR FURTHER INFORMATION Please Contact:

For System1

Simon Allen

Simon.allen@system1agency.com

+44 7908472017

For The ESOMAR Foundation

Anna Alu

Info@esomarfoundation.org

+31 20 664 2141

Background Information

System1 Agency

System1 Agency is a full service Agency that creates advertising proven to translate emotion into profitable brand growth.

Based in London, UK, System1 is part of the System1 Group – and is the world’s first Advertising Agency to guarantee its work through a unique evidence-based approach to creativity.

ESOMAR Foundation believes that a fair, just and peaceful society is deserved by all and recognises the immense promise that the research community offers to those striving to achieve these goals on a global level. We bring volunteers and resources together to execute projects and provide financial support to help and support charities and NGO’s to achieve their aims.

ESOMAR Foundation

ESOMAR Foundation believes that a fair, just and peaceful society is deserved by all and recognises the immense promise that the research community offers to those striving to achieve these goals on a global level. We bring volunteers and resources together to execute projects and provide financial support to help and support charities and NGO’s to achieve their aims.

For more information on ESOMAR Foundation, please visit https://esomarfoundation.org/

ESOMAR

ESOMAR is the global voice of the data, research and insights community.

With more than 5000 individual and over 500 corporate members from over 130 countries, ESOMAR is a truly global association. We promote the value of market, opinion and social research and data analytics and represent more than 35,000 professionals including all those who use research for informed decision-making. We’ve been providing ethical and professional guidance and advocating on behalf of our global membership community for 70 years.

For more information on ESOMAR, please visit www.esomar.org