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Author: Anna Alu

Assignments as Self-Discipline

This is the second blog-post from Esther Tot who received the ESOMAR Foundation Scholarship to study at the English based Bachelor Degree program in International Business at the National University of Management (NUM) in Phnom Penh, Cambodia.

Who says education is easy? If education was easy there wouldn’t be many students who quit school. Education is hard, and Yes! Really hard but it is valuable and precious. I remember my marketing class with Ms. Sopornetra. In her class there were a lot of assignments and yes it really was hard for me and many students. We had 3 assignments per class including a presentation and, every time during her class, all the students were required to wear a business suit or, you can say, a marketer suit.

First of all, to be honest, I was not really enjoying the class much but later I found it so interesting because she gave us a real experience to practice as real marketers and business people and we learned how to do a good presentation with customers or our business partner to convince them to invest in our company. The most interesting part was the assignment of  creating our own event as if we were real business people,. The event is coming soon this August and it will be attended by 800 people. The hardest thing is that in my afternoon session together with 16 students we must find cash or coupons sponsors for $1500 US dollars to support the whole event. But one catchy word I remember from my teacher is that “Nothing is impossible to do if you really want to do it” and this word keeps running in my head and I keep on telling myself that I can do it and I am going to succeed, we are going succeed.

Nevertheless, going back to the part about the assignments and presentation: It was so stressful because we had to stay late at night to do the power-point slides and the next day we had to do a 10 pages report and I seriously thought: “why does she have to put so much pressure on us?” But the answer that comes straight in my head is that it is a self-discipline. She does this because she wants us to know and understand that when we step up in a real marketing battle this is what to expect. It could be a success or a failure so we have to learn  and be ready and also we have to think of any alternatives in case something bad or good is going to happen when we enter the marketing field. There are competitors, and if you are not smart enough to understand the insights you will surely fail your business. So in business and market research we have to really understand our competitors and learn about their strengths and weaknesses because if you know what they have or what they lack you could increase your product sales. If they lack something, your company should see an opportunity, and if they have similar products to your company we have to quickly learn about them, strengthen our product and upgrade it to make it better than their product to convince the customers to buy our product. We have to ensure that our consumers love our product and want to be a long term user of our product.

 

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

Our Christmas Charity Draw is now open! Become a prize donor!

The ESOMAR Foundation is currently raising funds this festive season so as to continue our good work through various activities. This year we had a series of successful trainings and scholarships around the world and we would like to replicate and increase these activities if we have the funds to do so.

With this in mind we would like to ask you to contribute, either through a financial contribution ( how to donate using Paypal or via Bank Transfer ) or to donate an item that we can auction in our annual Christmas prize draw!

We have been overwhelmed with the generousity shown in previous editions and we can see that also this year the response is great! We already received several exciting prizes thanks to the generousity of the people and companies that believe in and support our work!

The types of items we are looking for are very varied. Examples of what has been donated in past editions: a week in a resort, a weekend in a luxury hotel, a plane ticket, an iPad, a dinner voucher … preferably it should be something that is not too heavy to ship. Other ideas we have had are anything from company products and services or even smaller items such as books or vouchers. The logos of the companies who donate to the prize draw will be on the website page and used in as many communication pieces as we can.

Will you become our next prize donor? We hope to hear from you!

If you have an idea for the charity draw and would like to discuss it, please contact us at  info@esomarfoundation.org

When you are doing something with passion it suddenly gets a lot easier!

This is the second blog from Nutsa Kvitashvili who is following the BA Program of Sociology at Caucasus School of Humanities and Social Sciences. Nutsa is the recipient of the ESOMAR Foundation Scholarship sponsored by Inizio.

 

This is the 2nd semester of my 3rd year. I can’t believe how fast time flies. I remember my first day in CU (Caucasus University), when I first stepped into the building. I was confused, nervous and excited, but I knew that it was a new chapter in my life, something very significant. And I was right about it. It was like yesterday and now after 3 years I have just 2 semesters left after I graduate from Caucasus University and it’s been an amazing experience for me with all the challenges and good memories.

This semester was probably the best and the most interesting one during my studying here because of the classes and lecturers. I studied German which wasn’t very hard for me because I graduated from German public school. But it was nice to study German again, when it comes to studying another language, it is very easy to forget it. So it is necessary to practice it from time to time. I also had Professional English (Social Science) class, that was also very interesting. We learned how to write properly different kind of essays, we read a lot articles about different topics and issues and practiced critical reading and thinking. What’s more I had my first speaking exam in English. Before I stepped into the exam I was very nervous, but as soon as I walked in I felt confident and got 10 out of 10.

I had SPSS Programming class as well and I really enjoyed it, because I like working with computers and programs. Another class I had was Political Sociology which I found really interesting with all the theories and ideologies we learned. My last and my favourite class was Sociology of Media. It was very diverting to find out how media affects on society in different ways and how the media industry works in all of its aspects.

Now I have final exams. I wrote 3 and have 2 left. I’m doing pretty well by far and I think that’s because the classes were so interesting and entertaining for me. When you are doing something with passion it suddenly gets a lot easier!

 

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

    

Persevering every day!

This is the second blog-post from Paola Loy Villagran, the recipient of the ESOMAR Foundation scholarship in Guatemala. Paola tells us about her recent learning experiences during her Master in Marketing at Universidad Rafael Landívar.

 

During these last weeks, I am attending the preparatory courses for admission to the career specialisation. In the Accounting Management course I learned how I can administer the financial statements and estimate costs, and how companies take decisions about the return of financial investment.

In addition, I took the Business Administration course. In this course I learned about the standards over taking decisions, motivations and working in teams. We  evaluated some cases of success and failure of global companies such as Kodak, Disney, Netflix.

Every week I have the opportunity to know many persons that work in different industries for example from energy and agro industries and definitely learning about their experiences has been very useful for my professional growth, now I have new friends and I am having a great time with them.

And as Nelson Mandela said “Education is the most powerful weapon which you can use to change the world.”

Recently, I also had the opportunity to share my experience with friends of my childhood, and they are glad to hear about the ESOMAR Foundation and these programs where students can develop new knowledge about market research.


My friends and I during a visit in Iximche Park, Chimaltenango

I actually think, Guatemala needs more trained professionals to work in marketing or research areas, but unfortunately a big portion of the population in the country as I mentioned in my first BlogSpot does not have the opportunity to live and study in appropriate environments, especially in the rural areas where families have several children and education is not available for all.

My desire in the short term is to share my knowledge and experience which I am acquiring thanks to this scholarship.

How you can support Paola

If you wish to support Paola and be the donor of this scholarship, we would be happy to connect and provide you more information. Please contact: info@esomarfoundation.org

How you can support in your country

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org 

 

 

How Market Research can help the world ‘Leave no one behind’

A not-to-be-missed session organised by the ESOMAR Foundation (Part 1)

 

 

 

On 12 September, the ESOMAR Foundation will participate with a full session on ‘Making the World a Better Place’ at the ESOMAR Congress 2017 in Amsterdam. Over 1,000 insight, research and data experts from all over the world will gather in Amsterdam to discuss business and societal issues and how creativity, innovation and insights can influence decision making.

The ESOMAR Foundation will take stage with a key topic that promises hope and raises important issues on “How Market Research can help the world ‘Leave no one behind’ *

*“This is the people’s agenda, a plan of action for ending poverty in all its dimensions, irreversibly, everywhere, and leaving no one behind,” said Ban Ki-moon, the UN secretary general, at the launch of the 2030 Sustainable Development Goals (SDG’s)

It’s 2030 and the world is celebrating the achievement of the UN’s 2030 Sustainable Development Goals:

The Market Research Community is justly proud of the very valuable contribution it has made to the achievement of those Global Goals – particularly to the ‘Leave no one behind’ directive – and is hosting a huge party for all those involved, since the work, and its effect on the achievement of the Global Goals, has transformed the image of the industry in the last decade, demonstrating the relevance of real MR to both the Data Revolution and the CSR agenda. Graduates now clamour to join the industry, which is seen as innovative, forward looking and socially responsible

This session will be a ‘call to action’ both to our experts and our young researchers. Case studies will set the scene and a panel discussion will focus on:

• What can the MR Industry do to achieve this vision?
• How can we better use the data we already have and the surveys we do?
• How can we promote and demonstrate the value of Qualitative and Ethnographic data to Donors and Policy Makers?
• How can we mobilise our experts and energetic young researchers?
• How can we really make a difference?

Gunilla Broadbent, ESOMAR Foundation President and Phyllis Macfarlane, ESOMAR Foundation Treasurer, will lead the programme. Speakers and panelists representing different stakeholders (organisations, NGOs and research agencies) will animate what it promises to be a not-to-be-missed session in Amsterdam.

This is a unique opportunity for the ESOMAR Foundation to take an active part in the 70th anniversary ESOMAR Congress. Watch this space for more news on the programme. For more information contact us at: info@esomarfoundation.org

 

Time to get serious about finding a job!

This is the 11th blogpost from Nicolin Mamuya, the first ESOMAR Foundation scholarship in South Africa. Nicolin starts making plans for the future!

 

The time for applying for jobs and graduate programs has finally arrived. The reality of possibly working a 9 to 5 job does not sit well with my friends and me. However, I am excited and hopeful that I will get an amazing job this year. The plan is to apply for any marketing related vacancies that I qualify for.

The immense workload in school has just become the norm. The ups and downs can make any student have a mental breakdown. The trick is time management and constant positivity. I will be starting my exams this month, with the first exam being a group presentation to Unilever on the 22nd of May. Ridwannah, Farzaana and Patience, the girls who attended the ESOMAR conference with me in 2016, are part of my team, which makes me confident that this exam will end well. I would be lying if I said that the ESOMAR conference experience did not bring us closer.

A good friend of mine, who completed her degree, last year, gave me a rather funny piece of advice. As I was venting about how life is just so difficult, she told me to be a pineapple about it.

So apparently, being a pineapple means standing tall, holding on to your crown and remaining positive (the sweetness of the pineapple signifies positivity). That was very creative of her, especially because I love pineapples.

 

The scholarship awarded to Nicolin was sponsored by SSI and in collaboration with SAMRA.

         

Measuring the nature and scale of violence against women in the EU

What is violence against women and why does it matter?

Violence against women (VAW) is one of the most systematic and widespread human rights violations across the world. The United Nations defines violence against women as;

any act of gender-based violence that results in, or is likely to result in, physical, sexual or psychological harm or suffering to women, including threats of such acts, coercion or arbitrary deprivation of liberty, whether occurring in public or private life[1].”

 Examples of violence against women include; physical violence, sexual violence including rape, psychological violence including stalking, control or denigration as well as female genital mutilation, forced marriage, and honour crimes.

Most violence against women is perpetrated by men. These can be intimate partners – the people with whom women are either in or have been in a relationship with or other people such as family members, colleagues, acquaintances or strangers. Therefore, violence against women is embedded in gendered social structures and closely interrelated with gender inequality, poverty and economic dependence.

VAW is systematically underreported to the police or other agencies so the scale of the issue is not reflected in official data. Furthermore, intimate partner violence is often seen as a “private” matter of the home, which makes women less likely to speak out. This matters because it means that decision-makers, practitioners, non-governmental organisations and other actors don’t have the data needed to make informed decisions and to develop targeted policies to address and prevent it.

 In response to a lack of comparable data on violence against women, the European Union Agency for Fundamental Rights[2] (FRA) commissioned a consortium led by Ipsos MORI[3] to conduct the first EU-wide robust and comparable survey on the extent, nature and consequences of violence against women, as reported by women. Ipsos MORI oversaw the data collection, contracting affiliated agencies in each country to carry out the fieldwork.

What methods do you use to collect reliable data on sensitive subjects?

Due to low levels of reporting to the police or other agencies and the difficulties associated with holding perpetrators to account through the judicial system, population based surveys provide the most accurate estimates of the prevalence of violence against women.

In 2012, Ipsos MORI on behalf of FRA conducted a face-to-face survey with 42,000 women across the 28 Member States of the European Union[4]. The survey included questions about physical, sexual and psychological violence, childhood victimisation, sexual harassment and stalking (including the role of the internet). The survey consisted of 1,500 interviews with women in each country, with the exception of Luxembourg where 900 women were interviewed. The women were selected from the general population to participate using a multistage random (probability) sampling approach. The sampling approach is important because it ensures that the results are representative of the female population aged 18 – 74 years living in each EU Member State and increases comparability of the survey results between countries.

Interviewing women about their experiences of violence is a delicate and sensitive situation. The aim of a survey of this nature is to encourage the respondent to disclose her experiences of violence to the interviewer without causing re-victimisation or re-traumatisation. For example, some women may be traumatised or experience distress when recalling and describing these events. Others may have repressed the memory of the abuse, and yet others may have never spoken about their experiences.

To address the sensitivities, interviewers were trained using a survivor-centred approach. Some techniques used in this approach include;

  • Having an all-female interviewing team
  • Not mentioning or defining violence, only asking about specific actions
  • Only conducting the interview in a private setting so as to avoid retaliation
  • Providing information about local support services when asked

As a result, many respondents, including some of those who had not talked to anyone about the violent incident, were ready to share their experiences with the interviewer and appreciated the fact that they were asked about a topic which they considered very important. Ipsos MORI delivered the final dataset and technical report to FRA, who completed the full analysis of the results.

What happened as a result?

Headline findings show that 33% of women have experienced physical and/or sexual violence since the age of 15, while 5% have been raped since the age of 15. Just 33% of victims of partner violence and 26% of victims of non-partner violence either contacted the police or some other organisation (such as victim support) following the most serious incident of violence. The results of non-reporting of incidents of violence highlight the importance of using population based surveys to gather data on this issue[5].

FRA released the results of the study in March 2014 and the information collected has allowed FRA to make a number of recommendations on how to address this issue and better protect the human rights of women in the EU. Examples include amongst others;

  • Member States should take particular note of the needs of victims of gender-based violence when applying the EU Victims’ Rights Directive
  • Member States should ratify the Council of Europe Convention on Preventing and Combatting Violence against Women and Domestic Violence (Istanbul Convention) and the EU should follow suit

In the days following the launch of the results, FRA recorded more than 1,500 news articles and broadcast items referencing the results of the survey. At EU level – as an example – European Commission has used the results to justify funding for awareness raising campaigns to tackle violence against women, while Members of the European Parliament and civil society organisations have found in the survey results a tool which supports their calls for better victim protection measures, for example through the ratification and implementation of the Istanbul Convention.

To make the empirical data accessible to a wide audience FRA used a variety of dissemination techniques. This includes official publications, press releases and speaking at events to raise awareness as well as data visualisation tools and video presentations. Please visit the project website here for more information.

Ipsos MORI has built upon the methodological skills its team developed during this project by continuing to deliver population based surveys that explore issues related to violence against women with partners in Asia, Latin America and Sub-Saharan Africa.

[1] General Assembly Resolution 48/104 Declaration on the Elimination of Violence against Women, 1993

[2] http://fra.europa.eu

[3] Ipsos MORI worked with HEUNI and UNICRI in the delivery of this study

[4] For full details of the project please refer to the FRA’s main results report found here; http://fra.europa.eu/en/publication/2014/violence-against-women-eu-wide-survey-main-results-report

[5] FRA, Violence against Women: an EU-wide survey – Results at a glance, Luxembourg: Publication Office of the European Union, 2014, http://fra.europa.eu/sites/default/files/fra-2014-vaw-survey-at-a-glance-oct14_en.pdf

If you wish to know more about this project please contact: Sara Grant-Vest, Research Director, International Social Research, Social Research Institute, Ipsos MORI 

sara.grant-vest@ipsos.com | www.ipsos-mori.com | @ipsosmori

 

 

Studying at Caucasus University

This is the first blog from Nutsa Kvitashvili who is following the BA Program of Sociology at Caucasus School of Humanities and Social Sciences. Nutsa is the recipient of the ESOMAR Foundation Scholarship sponsored by Inizio.

When I became a student  at Caucasus University, studying for me was difficult and challenging. But best things in life come from hard work. First year at CU was hard for me. It was hard to keep up with university’s life but hard work really pays off. Now it’s my 3rd year at university and studying opened many doors in my life, it also expanded my views on many things. Now I can manage my time effectively. It’s a very important skill not only for university but for my future career. I’m also better in writing essays. It’s also a very important skill because essay is a student’s opportunity to show his/her knowledge on a given subject.  I’m better in giving presentations and working on group projects too. University is very different from school, here you have to learn how to adapt and take responsibility for everything you do. I’ve gained many practical and valuable skills while studying. Also I’m moving forward, developing more as a person and I’m one more step closer to reaching my career goals.

Sometimes being motivated at university is hard, but the ESOMAR Foundation scholarship helped me stay enthusiastic and excited about what I’m doing. It helps me being motivated and passionate about studying. It’s an honor to be the recipient of the ESOMAR Foundation scholarship and it’s not only about receiving the money, it’s also about the potential that you saw in me. I’m going to do the best I can to make you, my family, my friends and my university proud. I want to thank ESOMAR Foundation and the sponsor INIZIO again for giving me this opportunity.

 

How you can support

If you are a market researcher, a national market research association, an NGO involved in research or a university interested in a scholarship in your country please contact us at info@esomarfoundation.org

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org

    

Trust and believe in yourself!

This is the tenth blog-post from Nicolin Mamuya, the first ESOMAR Foundation scholarship in South Africa. Nicolin thinks back at her graduation day.

This Honours programme has officially taken over my life. However, I am not complaining because, it isn’t as though I have anything better to do. It’s like my mom always said, “When you’re busy, you don’t have time to be worrying about other peoples’ business”.

On the 4th of April I had my graduation ceremony. It was alright. I think I celebrated enough after I received my final results last year in December. I must admit, I wish I had my family with me on the day. Maybe the pressure of getting the outfit and transport would have been less intense. Nonetheless, I appreciate my friends for being there.

If there’s one thing I have learnt in this life, it is not to expect things from people. I mean, people are human and disappointments are inevitable. Trust and believe in yourself.

 

The scholarship awarded to Nicolin was sponsored by SSI and in collaboration with SAMRA.

         

My first day as a marketing research student

 

This is the first blog-post from Esther Tot who received the ESOMAR Foundation Scholarship to study at the English based Bachelor Degree program in International Business at the National University of Management (NUM) in Phnom Penh, Cambodia.

I was so excited when I received the news that I was awarded the ESOMAR Foundation scholarship as a Marketing Research student at National University of Management (NUM). I cried of joy for this special blessing. It means so much to me!

It was December 12th, 2016 when I started my first class at IBBA (International Business). It was an unforgettable day! The subject of my first class was Khmer History taught by Teacher Khuon Vichheka. She taught me to know more about my country history especially about the Khmer Kingdoms Organization which was divided into 13 kingdoms such as Prehistory, Funan, Chenla, Angkor, Chatomuk, Longvek, Oudong, French Protectorate, Sangkum Reastr Niyum, The Khmer Republic, Democratic Kampuchea, People’s Republic of Kampuchea (PRK), and the very last one was The Kingdom of Cambodia. As a marketing researcher it’s very important to have a clear understanding about your own country and others countries’ history and economics. It helps create a business idea of people demands all around the world. This course was so beneficial because I could learn many new things happening all over the world, update my ideas and be more creative and more future oriented.

However, this course also included some hard subjects such as Mathematics, but I promise myself I won’t give up until I reach my goal and graduate with an IBBA degree and get a good job in marketing research. I am willing to take the risk in order to find my success. Nevertheless, there are others subjects which I enjoy a lot such as Economics, English for Business, and Introduction to Business. It was all fun and beneficial. I love to study in this course so much.

 

Partners & Sponsors

We are always on the lookout for partners and sponsors. If you are an organisation looking to understand more on how you can support us, please find more information here or contact:  info@esomarfoundation.org