Based on a number of extension requests, the deadline for submissions for our Making a Difference Awards is extended. Authors can submit their case-studies until the new deadline June 18 (end of day, CEST). Please see the Call for submissions for more information and guidelines.
The third sector is having an especially difficult time right now because of coronavirus. It’s hard to get donors to part with their money when they are worried about their own families and economic futures. But even before Covid-19, NGOs faced challenges of marketing themselves. · Challenges of differentiation. Some causes are rather over-crowded with similar …
Identifying pathways to change behavior in the U.S. healthcare system 5.8 million Americans are living with Alzheimer’s disease. By 2050, this number is projected to rise to nearly 14 million. It’s currently the 6th leading cause of death in the U.S. and kills more people than breast cancer and prostate cancer combined. While early diagnosis can help, …
This is the first blog-post from Chamari Jeewanthi Hapuarachchcige, who is following the B.Sc. Marketing Management degree program at the University of Sri Jayewardenepura, Sri Lanka. Life is a river. Why I’m saying that? Like the river passing through rocks, we also have to face lots of challenges in our lives. In my life, I …
“Time is flying”, earlier I thought that it’s just another word but now I can realize it’s actually true. I am now in the first semester of my third year of university. Last year I achieved some of the goals I have planned. In the first university year, my GPA value was 2.77 but with …
The Association of Market and Social Research Organisations (AMSRO) and the global ESOMAR Foundation announced this week an exciting new joint project, the Research Got Talent award competition, focused on encouraging young professionals to use research to address prominent social issues. AMSRO and ESOMAR’s aim is to recognise young researchers in the industry and showcase …
The ESOMAR Foundation’s annual Making a Difference Awards are now open for entries. Our annual Awards are a chance to applaud and reward the best examples of Market Research making a difference to the world’s Charities. Through these awards, the ESOMAR Foundation aims to raise awareness of the impact of great research on the work …
I’d like you to start this article by imagining a different world. Imagine the planet, and the society, you’d like to be living in – is it different to the one we inhabit right now? How does it make you feel to picture that new world? What your mind is doing right now, as it …
In the previous article, I discussed how the imagination of your supporters – also called the “System 3” part of their brain – is the key to changing minds and changing behaviour. If you understand how people perceive the world they live in – which may or may not correspond to reality! – you can influence …
Nepal indulged into ten years (1996-2006) of insurgency, affected the entire communities of the country that created a sense of insecurity in the mind of people, especially poor, marginalized [including youth and women]. It created widespread poverty, youth unemployment, injustice, inequalities and discrimination (cited in Upreti, 2006). As per Shakya (2008), the major consequences of …
