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Author: Razvan Bondalici

20 November – Today we celebrate World Children’s Day!

“Every child needs to be welcomed and defended, helped and protected, from the moment of their conception” 20 November 2020 Pope Francis

As last year, we want to celebrate the World Children’s Day by offering our readers and followers a few of the many examples of how solutions have been found and impact has been made on the lives of many children around the world with the help of the skills, knowledge and support of the data, research and insights community.

Safe Village Programs – Preventing Child Trafficking in Rural India 

The aim of the research was to understand these contextual factors and the roles of specific emotions and behaviours that enable these decisions. The objective of the research was to apply learnings from cognitive neuroscience and behavioural economics to understand and influence the behaviour of at-risk families and men who buy sex. This reflected a gap in terms of the current understanding of issues.

This research was conducted with the aim of preventing trafficking by sensitising, alerting and empowering at-risk families in source areas, and to stem the demand by changing the behaviour and attitudes of men at destination areas. Key considerations during the research were to ensure that the findings and insights can easily be extrapolated into applicable interventions on the ground.

This research was commissioned by My Choices Foundation, a Hyderabad-based NGO dedicated to ending violence, abuse, and exploitation of women and girls in India and conducted by Mumbai-based Final Mile Consulting

Driving Change in Behavioural Management – The Story of Ensuring Equitable Outcomes from Underprivileged Children

 

Parikrma Foundation is a Bangalore based NGO that caters to underserved kids. It runs schools and colleges throughout the city where it provides best-in-class education and other facilities for their holistic development.

The kids come from underprivileged backgrounds and carry a lot of behavioural traits picked from their communities into the school leading to disciplinary issues. Classroom disruption and violent behavior of some students that the disciplinary policy in force was ineffective in curbing, hampered growth of others.

While it seemed like an issue with the disciplinary policy, there was much more to it. Disciplinary policies are made keeping the desired behavioural outcome in mind, rarely does it consider the motivations of those on whom it is exercised. The idea was to look at it differently by keeping the students at the center and understand “why” they do what they do. (More about the study)

Successful parenting – Harnessing aspirations to save lives in rural India

India, one of the world’s fastest-growing economies, still loses 300,000 young lives each year to pneumonia and diarrhoea, diseases that we have the tools to prevent. If practiced together, hand washing with soap at key occasions (HWWS) and complete immunisation, two of the most cost-effective child survival interventions, could significantly reduce under 5 mortality. Lifebuoy, Unilever’s leading health soap brand and Gavi, the Vaccine Alliance, an innovative public-private partnership working to immunise children in the world’s poorest countries, came together to design an integrated communication platform called ‘Safal Shuruaat’. Translated as ‘Successful Beginning’, the program harnesses parents’ aspirations for their child’s success to help mobilise parents to hand wash with soap at key occasions, immunise their children and other key parenting behaviours.

The program aims to achieve sustained behaviour change in hand washing with soap and immunisation under the ‘aspirational’ umbrella of successful parenting as a communication platform to save lives of young children and help them reach a better potential while intervening in the first 2 years: bringing down the under 5 mortality rates. Safal Shuruaat is being implemented by a consortium led by GroupM, with Kantar as the research partner responsible for monitoring and evaluation.

How market research created words and changed worlds

Bullying. Happens to everyone, stoppable by everyone. This is a story of how effective market research contributed in making a groundbreaking difference, changing laws and altering perceptions. The audience was shocked to hear that before the campaign there wasn’t even a word for bullying in Egyptian Arabic. A diligent mission that would have never been possible without UNICEF Egypt and Marketeers Research.

The power of this study lies in the shareable and impactful output clips.

Reducing Child Mortality – A provider, a mother and a powder

Winner of the Most innovative Not-For-Profit case study of the ESOMAR Foundation Making a Difference Competition 2018. “With deep and nuanced understanding of what was driving oral rehydration salt (ORS) uptake, we developed a radically revised theory of how to increase the use of ORS to treat diarrhea in children. Instead of focusing exclusively on RMPs, programs should create demand for ORS by reframing caregivers’ perception of the treatment. This would help RMPs to bridge their “know-do” gap and prescribe ORS with confidence.”

This project was carried out by Surgo Foundation in partnership with the Bill & Melinda Gates Foundation and the Clinton Health Access Initiative

Just One Year

Chamari Jeewanthi

Final year. First semester started almost a year ago in December 2019. I did good for the first part, I have attended every lecture and did my academic activities well. Although the final exam of the first semester was scheduled to be held in March, it was advanced to August due to the Covid-19 situation. During this period I started to learn everything about social media marketing and developed myself watching courses on Youtube. I spent my days studying about social media trends, how to market product through social media, search engine optimisation, content developments, etc. I didn’t waste the time enjoying with my friends, not that I could anyway.. I know that the social aspect is really important as well but I wanted to make the most of this time. Between the 17th and 28th of August I successfully faced the first semester exams.  

Although the first semester exams were held in August, the second semester started before that, in June 2020. My department scheduled online lectures for all the students, with no lectures at the university. During this time, I have been assigned to carry out a research study as partial fulfilment of the dissertation of my B. Sc. Marketing Management (Special) degree. The name of my research study is “Impact of social media group engagement on healthy food choice and engagement of physical fitness activities”. I have decided to conduct this research study to address the prevailing problem of Obesity and Overweight in Sri Lanka. Though online lectures my supervisor guides me to carry-out the research study. These days I’m dedicating my full attention to my research studies because I have to submit the research report before the 28th of December. 

During my leisure time I study more about social media platforms. Recently I have successfully completed the following courses “The Fundamentals of Digital Marketing” certified by Google Digital Garage and “Google Analytics for Beginners” certified by Google Analytics Academy. 

At the beginning of this year I felt that 2020 will not be too good for me as I considered the pandemic will affect me deeply. Now I feel the time has gone very fast and the worst has passed. During this period I learnt new social media trends, new concepts, new subjects and gained a lot of new skills. Now I know that life is a challenge.. with the acquired new skills we are ready to pass any obstacles in the future and find it easier to adhere to changes. 

Chamari Jeewanthi is following a B.Sc. Marketing Management (special) degree program at the Department of Marketing Management Faculty of Management Studies and Commerce, University of Sri Jayewardenepura. Chamari is the recipient of a scholarship funded through a partnership with global non-profit Women in Research (WIRe) and Unilever.

 

Partners & Sponsors

 

We are always on the lookout for partners and sponsors. If you are an individual or an organisation looking to understand more about how you can support us, please find more information here or contact:  info@esomarfoundation.org

Pirate Book Research in Turkey

In 2014, Turkish Federation of Professional Associations of Publishers (YAYFED) decided to make a research to understand the level of pirated books in Turkey and the reasons and motivations behind it and they consulted Yöntem Research Consultancy. We designed a 360O research model and decided to not only interview the public, but also to gain insight from sector professionals and key opinion leaders in order to develop the right strategies to increase awareness about copyright and intellectual property right concepts.

We mainly focused on the following topics among the public:

·       Pirated product purchase tendency in different areas/sectors (clothing, computer games, music etc.)

·       Book reading habits

·       Place and extent of pirated book

·       Future of e-book

We carried out the study using quantitative face-to-face paper and pencil interview technique with the public, university students, key opinion leaders and stakeholders. In order to double check the quantitative finding and to reach an industry consensus, we also conducted qualitative one-to-one in-depth delphi interviews with sector professionals from the book industry.

Sample sizes and sampling techniques were as follows for each target group:

·      Public: n=523; household quota sampling with random route.

·      University students: n=154; household quota sampling with random route.

·       Key opinion leaders and stakeholders: n=113; sampling from a database composed of list provided by YAYFED, a list formed by Yöntem with desk research and also free find.

·       Sector professionals: 7 in-depth delphi interviews with experts from a list of media, General Directorate of Security, NGOs/NPOs, state institutions, academicians, authors and translators provided by YAYFED.

In-depth delphi interviews helped us to deep-dive in book pirating concept from the industry experts’ point of view and so to understand and estimate the size of book pirating in Turkey accordingly and to reach a consensus about pirated book among the main players of the industry.

We analysed the findings using both qualitative and quantitative analysis techniques. Statistical significance test was applied for all quantitative findings

Together with YAYFED, we have organised a full-day workshop in a central hotel with the participation of leading authors, journalists, translators, publishing company representatives and libraries. The strategic project consultant was also present in the workshop. We have presented the research results to the audience and then evaluated the findings together.

Together with the strategy consultant we prepared a strategy report after the workshop and shared it with the Ministry of Culture and Tourism General Directorate of Copyright, General Secretariat of the Higher Education Council, and the General Secretariat of the High Council of Judges and Prosecutors.

General Directorate of Copyright included this report in the 2015-2019 Strategic Report of the Ministry of Culture and Tourism.

Coming to some key finding from the study, it was interesting to see that people first started reading pirated books as young as 15-16 years old and mainly due to economical reasons (Graph-1).

Graph 1

Seeing that pirated book reading habits start from teen ages, officials of the Ministry of Education who participated in the strategic report preparation phase, stated that more awareness should be raised and that they would support this among students by including illustrative tools such as logos and graphics in textbooks and in the Fatih Project; a project of the Turkish government which seeks to integrate state-of-the-art computer technology into Turkey’s public education system.

Another interesting finding from the research was that people tend to buy (or claim so) pirated books less than other pirated or counterfeit/imitation products like DVDs, computer/console games/softwares, music CDs, clothing/apparel etc. (Graph-2).

Graph 2

This finding addressed us that pirating in books was either concealed more by the respondents or they were not aware of different types of pirating in book. It was understood that a special attention should be made in fighting pirated book and a more focused public communication language should be used.

The research also revealed that almost 2 of every 3 people do not exactly know what copyright is (Graph-3)

Graph 3

YAYFED has also shared the research findings with Turkish Patent and Trademark Office and they decided to take pirated book issue together with brand and patent counterfeiting issue.

With the action plan prepared based on our research findings, an increase of 47% was achieved in the number of pirated books busted in the second 6 months of 2014.

By the end of 2014, YAYFED announced that with the strategies developed and actions taken, within a period of 5-months, a significant success was achieved as pirated book production decreased by 70%.

The Pirate Book Research was given the Silver Owl Award, under the “Social Owl” category, in 3rd Owl Awards Contest organized by Turkish Researchers’ Association (TUAD) in 2015. This success also drew attraction at international level and the award success of our research project was also announced by The International Federation of Reproduction Rights Organisations (IFRRO):

 

About the Author: Mehmet AKTULGA, Managing Director – Yöntem Research

EF webinar: Study on the relationship between well-being and socio-environmental practices in municipalities of Chile

The seminar will present the results of a study developed by Fundación Basura and GFK company regarding the main socio-environmental practices carried out by people and the relationship these kind of actions have with common well-being, placing special emphasis on the role that municipalities play as promoters of these practices at the community level.

Attendees will understand the following:

  • What kind of practices are people implementing in their daily lives?
  • What is the role that people assign to their municipalities?
  • What kinds of individual actions are related to the collective welfare?

Architect from the PUC with an MSc in energy, technology and sustainable structures from TU Berlin, Germany and International Master in Sustainable Projects from IFA in Madrid, Spain. Since 2011 he has created, directed and coordinated projects around the reuse of materials and citizen participation in architecture in L’Aquila, Italy, Port-au-Prince, Haiti and Chile. Selected as one of the 10 socio-environmental entrepreneurs of Chile of YouthActionNet generation 2016. She worked as communications coordinator of the Latin American network of anerobic biodigestion (RedBioLAC), as a teacher of the course Laboratory of Circular Economy applied in Architecture of the P. Universidad Católica de Chile. She currently works as Executive Director of Fundación Basura

Passionate about the role of data and market research in shaping the lives of people, Dilek has over 20 years of experience as an active market research practitioner on both agency and client-side. She has worked in Personal Care, Foods, Home Care, Tobacco, Office Products and Consumer Health categories across Turkey, UK and US throughout her career.

After some soul searching in 2015, Dilek has decided that part of her heart and passion also lies in Sustainable Development and helping UN, governments, NGOs, and Academia with services and data that they need for the measurement and implementation of UN Sustainable Development Goals. She has been involved in speeches in several UN Side Events to this end, to promote the importance of market research to understand citizen perceptions to the governments. And, therefore, she currently divides her time between her job at Johnson &Johnson and her role in Paragon Partnerships, a global network of Market Research professionals coming together to help Sustainable Development, where she acts as the Executive Coordinator. Dilek is also an avid photographer and Red Cross volunteer.

 

Live webinar 25 November 2020, 17:00 Amsterdam | 13:00 Santiago de Chile

 

                                   

My life during Covid-19

Time flies so fast and it’s true! I am getting close to my final year in university life. When I talk about this year, I can say it wasn’t the best but also not exceptionally bad. At the end of the march Covid-19 pandemic began, so all the universities and educational institutions closed in Sri Lanka but our studies continued online. Conducting online classes gave us a great support for our lessons.

Since the beginning of the pandemic, we had to limit our work in order to maintain social distancing. All the events, activities and works were postponed. It was pretty hard to stay at home without friends and university studies.

However, now Covid-19 has been controlled in Sri Lanka. After ensuring the safety in universities for studies we held our exams and now everything is continuing as usual.

During those pandemic days, I followed some online courses via the internet to improve my knowledge since I had enough time after my normal university courses. I’ve spent most of my time at home. It was a great opportunity for me to spend good quality time with my parents and relatives after so many years.

These days I am preparing for my next academic exam that will be held in November. If there will not be any Covid-19 issues interfering, the exams will continue as usual. I really hope everything will be ok! I am getting close to the end of my university life, so I hope to collect as many memories from the time I have left as a student through being involved in as many activities as possible.

As I mentioned at the beginning, this year wasn’t the best but some good stuff always occurs. So, let’s see what happens in next few months and hope everything will be okay!

Ayesh is following a B.Sc. Marketing Management (special) degree program at the Department of Marketing Management Faculty of Management Studies and Commerce, University of Sri Jayewardenepura. His scholarship was granted through a partnership with the global research consultancy Sapio Research.

Partners & Sponsors

 

We are always on the lookout for partners and sponsors. If you are an individual or an organisation looking to understand more about how you can support us, please find more information here or contact:  info@esomarfoundation.org

MaD Award Winners Session

Another record-breaking year; another record-breaking challenge for the jury. For the third edition of our Making a Difference Award Competition we have received a high number of quality entries, up 13 per cent on last year’s total. The jury had a very difficult job and found it challenging to select the winning case studies, as all of the projects were of incredibly high quality.

We aligned the best case stories – the Award Winners – with the UN SDG’s (Sustainable Development Goals) so that we can see the effect on progress with the goals in multiple areas. The 3 winning authors and their NGO counterparts took the virtual stage at the ESOMAR Insights Festival on three consecutive days. Their sessions were brilliant, strong and inspiring examples of research ‘Making a Difference’ and as a result were extremely well received by the audience. We’ll tell you what you’ve missed!

The first session featured the winners of SDG #3 – Good Heath and Well-Being: Çigdem Penn [Xsights], Elif Elkin [Abdi Ibrahim Otsuka Ilaç] and Haldun Soygur, MD, PhD [Federation of Schizophrenia Associations] with the brilliant case-study “Public Perceptions of Schizophrenia“. The study demonstrated the need for creating a difference to stop the stigmatisation of mental health patients, a corporate social responsibility perspective – through the collaboration of a pharmaceutical company an Non Governmental Organisation and a Research Company.

Prof Haldun Soygur from the Federation of Schizophrenia Associations

For the second session had covered the following paper ‘Providing earning capability and opportunity to rural women’, by Indu Upadhay, of Ipsos India and Sheela Iyer from Light of Life Trust India. They are the winners of Making a Difference – Gender Equality (SDG #5). The study touched the lives of typical rural Indian women, it aimed to understand the social norms, practices and relations and reveal the reasons that prevents them from achieving economic advancement. It identified ways in which the leading local NGO – The Light of Life Trust (LOLT) can address these barriers and increase women’s enrolment in its program as well as successful transition to employment. We certainly believe the project made a difference since it helped women fulfil their foremost aspiration of achieving greater financial security! Not only did Indu and Sheela put together an extraordinary case-study but an amazing presentation as well. 

Snapshot from their amazing presentation

The last day of the Insights Festival was for the winners of Making a Difference – Quality Education (SDG #4). Mariam Ghabrial from Marketeers Research and Johnathan Crickx from UNICEF Egypt delivered an exceptional presentation titled “How market research created words and changed worlds”. This is a story of how effective market research contributed in making a groundbreaking difference, changing laws and altering perceptions. The audience was shocked to hear that before the campaign there wasn’t even a word for bullying in Egyptian Arabic. A diligent mission that would have never been possible without UNICEF as well as national and creative partners. 

Aya is one of the faces of so many young people that decided to publicly take a stance against bullying

In summary, an excellent, thought-provoking and inspiring session which demonstrated the real value that research can bring to the Not-for-Profit sector in all areas of life. The winning case-studies and and the rest of the commended entries will be featured on this space in the coming months, so keep an eye out!

Research Got Talent Global Winner

During the recent ESOMAR Insights Festival the inaugural winner of the Global Research Got Talent competition was announced. The joint initiative centres around young researchers using market research to support NGOs and Charities in their local community to address meaningful social issues. For this first edition, the global ESOMAR and the ESOMAR Foundation joined hands with the Australian Association of Market and Social Research Organisations; the Peruvian Association of Market Research Companies; the Online Market Intelligence in Russia; with SIMAR, the market research association of Czech Republic and the Market Research Society of India.

After extremely successful pilot competitions in India and Hong Kong, this year was the first time we have brought this initiative to the global stage, this absolutely could not have happened without the logistical coordination and organisation of the above mentioned local Associations and their partners. After rigorous local competitions a winner team was selected from each participating country.

The winners of the local competitions competed in the global stage of the initiative. In the finals we had projects competing from all corners of the world which covered a multitude of social issues. The research project themes included assisting migrants and refugees in Russia, participation of young people in the Czech society, diversity and inclusion of the LGBTI community in Peru, holistic development of underprivileged children in Indian society and combating loneliness for elderly Australians in the face of COVID-19.

It was a great opportunity to learn more about how NGOs and Charities carry out their daily work and how they achieve their goals; it is slightly more rare for the community to hear about how actionable insights resulting from research can benefit a very wide range of stakeholders and add value to our societies.

The entries were extremely valuable and the final stage of the competition was a close-run affair. The global winner of the Global Research Got Talent competition was selected MediaCom Knowledge Team Russia composed of Anna Medvedkova & Olga Kotelnikova and Anna Makarova, Elena Onischenko, Alexander Matushko and Ilgiz Haziev.

Warm Congratulations to the winners of the Local Competitions:

Alfredo Valencia, Ipsos, & Luis Ramos, Universidad Catolica de Peru, Peru,

Stephanie Perry, Ipsos, Australia

Martin Řípa, Tereza Rösslerová & Vít Pavliš, NMS Market Research, Czech Republic

Karan Sabnis, Kantar, India

The jury for this global stage of the competition was comprised of experts from the Associations Executive Committee: Philippe Guilbert (Syntec Conseil), John Tabone (Canadian Research Insights Council), Reg Baker (ESOMAR North America ambassador), Dominique Servant (Chair of the Associations Executive Committee), John Smurthwaite (ESOMAR APAC Ambassador), Patricio Pagani (SAIMO – Sociedad Argentina de Investigadores de Marketing u Opinión), Pravin Shekar (MRSI – Market Research Society of India), Chris Farquhar (MRSHK – Marketing Research Society Hong Kong).

Together with our partners we hope that through this competition we can offer a global voice to all those charities and NGOs that do a tremendous job on the ground. We want to celebrate & promote greater use of good market research, in making a difference.

Making a Difference at ESOMAR Insights Festival

From Monday almost 5000 market researchers from all corners of the world have taken the virtual environment and registered for ESOMAR’s annual industry get-together. In 2020, the COVID-19 pandemic has had a huge impact on people’s lives and societies across the world and the ESOMAR Congress made no exception. The physical connections were replaced with digital ones under the umbrella of the Insights Festival, a truly global data and insights summit.

The winners of our third edition of the Making a Difference Awards will take to the stage to showcase how the best of research has made a significant difference to Not-For-Profits. The session will include 3 different presentations:

How Market Research Created Words and Changed Worlds with Mariam Ghabrial, Client Engagement Manager, [Marketeers Research] and Jonathan  Crickx [UNICEF]

Mariam Ghabrial has been working at Marketeers Research for the past five years, believing in the power of research, providing consultations that are pillared with strong market research to help empower businesses. Before treading into the world of market research, she explored the advertising industry. An experience that contributed to her passion for communication which helped her navigate better through the next steps in life.

Her words: “Adding my deep interest in psychology to the mix, it all comes back to the magnificence of the human mind and I believe finding the best way to communicate is a quest I embarked on, leading me to one of the accomplishments I’m most proud of … Utilising research to breakthrough cultural barriers and derive powerful communication messages that makes a true difference in the world, which I am looking forward to sharing with you today.”

Jonathan  Crickx is the Chief of Communication for UNICEF Egypt since July 2017.

“I am covering all aspects of communication and advocacy, from press releases to field visits, documentation of programme activities and social media. One of the most interesting aspect of this is the social and behavioural change campaigns we are leading in Egypt. Before that, I held similar position for the European Union in Palestine and Afghanistan. In a previous life, I was a journalist for the Belgian public TV news channel RTBF for 11 years. I am married and the lucky father of a wonderful 8-month-old boy. I enjoy listening to music, kitesurfing and diving.”

Pro Bono Research for Light of Life Trust: Providing earning capability and opportunity to rural women, Indu Upadhyay [Ipsos] India; Sheela Iyer [Light of Life Trust (LOLT)] Indi

Indu Upadhyay is a graduate in social anthropology and psychology. With a strong background in the study of human culture and behaviour, she is passionate about applying a people-centered approach to solving real world problems. Indu has a penchant for statistical research coupled with two years worth of experience in the market research industry. Her paper was featured as well in the local Research Got Talent competition in India.

Sheela Iyer has a major in Physics and a Post Graduation in Computer Software and Applications and was working in the software industry when the bug to do something meaningful stung and she switched to the development sector. It’s been over 5 years since she has been working with the Non profit, Light of Life Trust and is completely addicted to the feeling of contributing to the work to impact and transform lives for the common good of society.

Public Perceptions of Schizophrenia with Çigdem Penn [Xsights], Elif Elkin [Abdi İbrahim Otsuka İlaç] and Haldun Soygur, MD, PhD [Federation of Schizophrenia Associations]

Çiğdem Penn is an experienced researcher with twenty years of expertise in both quantitative and qualitative research methodologies. She is well versed in both high-profile and international projects. A graduate of the London School of Economics and Political Science, Çiğdem started her career in management consulting and focused on change management and resistance to change. She then moved into market research and worked in two of the largest agencies in the UK. In 2006, Çiğdem started her own research consultancy, Xsights in London and opened the Turkish branch in 2010. She has been delivering results-driven research and consultancy projects ever since, both in Turkey and internationally.

Çiğdem is a member of ESOMAR, the Market Research Society and the Turkish Researchers Association and is the founding president of the Turkey and Nepal Business Council. Çiğdem has lived in Kathmandu for three years consulting with the United Nations, is now based in Turkey. Çiğdem Penn, a mother of three, is a frequent public speaker and an occasional columnist. She speaks French and English fluently.

Elif Elkin was born in İstanbul and graduated from Robert College and from the Chemistry Department of the Bosphorous University. She had her MBA at the Yeditepe University. From 2001 she held various positions in sales and marketing departments in Deva, one of the top 10 pharmaceutical companies in Turkey. In 2007 she was appointed General Manager and continued this role parallel to her position of Executive Vice President of Marketing & Sales in Deva until she joined Abdi İbrahim in 2009.

Elif has been serving as the General Manager of Abdi İbrahim Otsuka Pharmaceutical since January 2017. She is 40 years old, married and has 3 children named Bora, Nehir and Mira.

Prof. Haldun Soygur is the Chairman of the Board of the Federation of Schizophrenia Associations, of which he is also a founder. Believing in the value of close cooperation between service providers and service users in the provision of mental health services; From the beginning, he worked in the organisation of schizophrenia patients, their families and mental health professionals all together. He ensured the establishment of the Blue Horse Cafe (Mavi At Kafe) where schizophrenia patients work. He is still actively engaged in the correct recognition of schizophrenia in society, the fight against stigma and discrimination, and to offer the best possible treatment and rehabilitation opportunities for patients with schizophrenia.

During his tenure as the Clinic Chief at the Oncology Training and Research Hospital Psychiatry Clinic, where he founded and worked for ten years, he pioneered the establishment of the psycho-oncology discipline, consultation-liaison psychiatry services and the provision of mental health services for oncology staff. He served as the Head of Psychosocial Support Unit of the Cancer Advisory Board of the Ministry of Health for two years. He published as an editor Schizophrenia and Other Psychotic Disorders, Schizophrenia Treatment Guide, Basic Psychopharmacology. For the community, he published the books of Schizophrenia: Voices, Faces, Stories and Sleepless Children: Schizophrenia Articles.

If you are registered at the Insights Festival make sure you do not miss the the Making a Difference sessions.

Study of young people with dyslexia – challenges and needs in the Danish education system

Insights are required to give young people with dyslexia equal opportunities in the education system 

The Egmont Foundation works to safeguard children and young people against “modern poverty” – the lack of learning and life skills. Every year the Egmont Foundation invests approx. DKK 100M with their main objective, that by 2030 all young people are able to complete an upper secondary education.

In 2018, the Egmont Foundation carried out a study focusing on dyslexia among children and young people in Denmark. The aim was to collect insights that could help improve learning and vitality among dyslectics. Previous studies have shown that fewer young people with dyslexia finish an upper secondary education compared to others.

To be able to optimise education for dyslectics, it was necessary to identify challenges of these young people’s school life. More specifically, to understand:

1) education patterns and expectations

2) performance in primary school

3) experienced support

4) use of digital aids

5) the importance of wellbeing at schools, and

6) the importance of social background.

Epinion was chosen to conduct the research. Epinion is a market research agency headquartered in Denmark who empower organisations to improve today and see tomorrow.

A design with survey and register data to maximise the validity of the study

Egmont Foundation chose a solid design using survey and register data to map the challenges among children and young people in Denmark with dyslexia. The two methods were combined to gain a full understanding of ways to improve learning for dyslectics. In both methods, Epinion created a control group for comparison.

Nota, the Danish Library and Expertise Centre for people with print disabilities, has a very large member database of dyslectic children and young people constituting the population. For the survey, a representative group of the population aged 14 to 22 years old was invited, and 1.024 participated. The control group was constituted of 204 randomly selected young people in the same age.

For the register analysis, Nota’s member data was enriched with data from Statistic Denmark adding information about education pattern, grades, family background, income and much more. Only young people aged 25 with dyslexia constituted the population here, because 25 is an important cutting point in the Danish education and employment systems. They were compared to all other young people born in the same year using statistical matching techniques.

The results are now the basis for prioritising efforts and funding on the most pressing issues

Through the study, Egmont Foundation has gained a new understanding of both the wellbeing of dyslectic children and young people in the educational system, and characteristics of dyslectic when it comes to educational level, grades, employment, and much more.

The study showed that dyslectic children and young people, today, don’t have the same opportunities to complete a secondary education as others. The study finds that, while an equal number of dyslectics enter a secondary education, fewer dyslectics completes a secondary education compared to the control group. One of the possible influencing factors could be that dyslectic children and young people earn lower grades in primary school, especially in Danish and English, but also in math.

This is important and highly relevant knowledge for both political actors and NGO’s engaged in creating the best opportunities for the education of all children and young people, despite their social background. We know that education is a significant factor in protecting children and young people with dyslexia against further vulnerability, and the study has already increased the awareness of the problem in the Danish municipalities.

The results of the study provide Egmont Foundation with a basis for prioritising which issues are the most urgent to address when it comes to the wellbeing of dyslectic young people, and which charity projects are the most relevant to fund.

Differences in education patterns when children with dyslexia are compared to other children. Social background is an important factor.

Based on the study, Egmont Foundation formulated three objectives for future efforts:

·       To detect every dyslectic, as early as possible

·       To minimise differences in primary school grades between dyslectic and other children

·       To minimise the effect of social background on the possibilities for dyslectics to complete a secondary education

To be able to achieve these objectives, it is essential that institutions and organizations involved in the sector work together and engage in broad ranging partnerships. Egmont Foundation has decided to invest a minimum of DKK 20M in the coming years to accomplish the objectives and is currently looking for specific projects with solutions to the three objectives to fund

 

About the Author: Rie Schmidt Knudsen, Head of NGO’s and Prof. Association – Epinion Global

 

ESOMAR Foundation Making a Difference Awards – Winners announced!

We are thrilled to announce the winners of this year’s edition of our Making a Difference Awards. We have received a large number of entries – all of which of great value for highlighting and promoting how the best of research has made a significant difference to Not-For-Profits. 

We had an overwhelming response and three winners were chosen by the expert jury. The judges considered projects that made the biggest difference to the most important issues of our time, as identified by the UN SDGs.

Congratulations to the winners of the 2020 Making a Difference Awards!

 

Making-a-Difference  – Good Health and Well-being

Public Perceptions of Schizophrenia

Çiğdem Penn, Xsights, Turkey

NFP Federation of Schizophrenia Associations

 

Making-a-Difference  – Gender Equality

Pro Bono Research for Light of Life Trust: Providing earning capability and opportunity to rural women

Indu Upadhyay, Ipsos, India

NFP Light of Life Trust (LOLT)

 

Making-a-Difference  – Quality Education

Anti-Bullying Campaign Progressive Copy Development

Mariam Ghabrial, Marketeers Research and Consultancy, Egypt

NFP UNICEF Egypt

 

The winners are invited to present their case studies during the ESOMAR Insights Festival from 14-17 September 2020.

 

COMMENDED

Among the entries there were a number of them which deserved a commendation for their excellent approach, so, we are particularly happy to announce the entries which were commended:

Why Don’t We Talk About This? Why Kenya needs to start talking about mental health

Paul Drawbridge, Be Forward Foundation, Kenya

Project Butterfly: Transforming Perceptions of Transgender People

Sarah Jenkins, Magenta, United Kingdom

Human Trafficking survey: Belarus, Georgia, Moldova, Ukraine

Inna Volosevych, Info Sapiens, Ukraine

Street Sports Incubator

Mohammad Alomari, Jordan Youth Innovation Forum (JYIF), Jordan

The Healthy Priorities

Florencia Rojo, Fine Research, Argentina

The ESOMAR Foundation wishes to thank all those who participated in the competition. We aim to promote and highlight the excellent case-studies – to encourage the use of more insightful and inventive research for massively increasing the overall impact of market research in building a better world!