Successful parenting – Harnessing aspirations to save lives in rural India

India, one of the world’s fastest-growing economies, still loses 300,000 young lives each year to pneumonia and diarrhea, diseases that we have the tools to prevent. If practiced together, handwashing with soap at key occasions (HWWS) and complete immunization, two of the most cost-effective child survival interventions, could significantly reduce under 5 mortality. Lifebuoy, Unilever’s …

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Communications in Research – Part2: Tell Your Story

On the 9th of July, ESOMAR Foundation hosted the 3rd webinar of the series Advanced Research Knowledge and Insights for Not-For Profit Organizations. The webinar zeroed in on the often-overlooked ingredient of every successful research project: communications. The online event was hosted by Phyllis Macfarlane, ESOMAR Foundation founding board member and featured Kai Jimenez, long-time …

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Communications in Research – Part1: Work Your Advocacy

Earlier this month, ESOMAR Foundation hosted the latest of the series Research Knowledge for Not-For Profit Organizations. The webinar zeroed in on the often-overlooked ingredient of every successful research project: communications. The online event was hosted by Phyllis Macfarlane (GFK & ESOMAR Foundation) and featured Kai Jimenez, long-time communications professional now with the United Nations …

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Driving Change in Behaviour Management

The Story of Ensuring Equitable Outcomes from Underprivileged Students It was Monsoon of 2018 when I traveled to the city of Bangalore, India under the Market Research Society of India’s The Community Program (TCP), an initiative designed to give back to the community by offering world-class research and insights to small organisations which work for social …

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2018 Annual Report is out!

We are pleased to share the 2018 Annual Report and Financial Statement of the ESOMAR Foundation. In 2018 the ESOMAR Foundation intensified the dialogue with NGOs by providing essential knowledge so to help them assess and evaluate their impact on society. The Foundation provided the platform and facilitated the exchange of information between the NGO …

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ESOMAR Foundation Webinar: Communications in Research

Every successful research project begins & ends with a good story. Most of the time, people think that the research process is all about just the data, data, data. However, every successful research project actually begins and ends with something a little more human: a good story. This webinar aims to help you find and …

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My New English Teaching Internship

Blog-post from Esther Tot, who received the ESOMAR Foundation Scholarship to study at the English based Bachelor Degree program in International Business at the National University of Management (NUM) in Phnom Penh, Cambodia. It has been quite a while since I wrote my blog, due to a lot of circumstances that are going on in …

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The True Added Value of Data Philanthropy

This article is an extract of the “Global Market Research 2018 – An ESOMAR Industry Report” When talking about market research we usually discuss its commercial applications, such as product testing. Less is known about its contribution to the common good, even though development is a multi-billion sector. We ask several non-profits how data supports …

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